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Public URL's: What’s the difference and the use cases for each
May 9th, 2023 - Harry Thomas
We often get asked if it’s possible to share a design whether that be internally for proofing or for sharing on social media. This article explains...

Accessibility checks: How we review you emails
March 14th, 2023 - Harry Thomas
e-shot gives you a powerful set of marketing tools, but the technology is only half of the puzzle.As part of our account reviews we provide...

Campaigns: Setting up a dynamic sender alias
March 2nd, 2023 - Sadie Burgess
The dynamic sender feature allows you to assign a different email sender to each contact, this means that you can control who it looks like the...

Forms: Protected Preference Form
March 1st, 2023 - Harry Thomas
We have added an additional security feature to Preference Forms. When creating a new Preference Form, users will now have the option to turn on...
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Feature Update; January 2023
January 24th, 2023 - Harry Thomas
The first e-shot release of 2023 is here. Full details for this release will be available in the release notes but this article will summarise some...

What are preference categories and how to set them up
January 24th, 2023 - Harry Thomas
What is a preference category? Preference categories allow you to put your preferences into different section and they enable you to split your...

Setting up UTM values in e-shot
January 16th, 2023 - Harry Thomas
UTM codes help you track where website traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. UTM...

End of Support for Legacy Drag & Drop editor
July 25th, 2022 - Harry Thomas
From 1 August 2022, we will no longer support the Legacy Drag & Drop Editor in e-shot. We introduced the Smart Editor in 2020 and this is now...
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Forms: Preference Centre
July 11th, 2022 - Harry Thomas
There are 3 areas in e-shot that make up a ‘Preference Centre’. Settings > Preference settings - where you define the individual preferences for...

Designs: SMS
July 6th, 2022 - Harry Thomas
When creating an SMS, you have to go to Designs Menu then New Design. Then click on SMS.
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Test Contact Management
June 7th, 2022 - Harry Thomas
When you hit send you want to be confident that it is your best work that will be winging its way to your audience. e-shot provides a variety of...
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Template Customisation - User Guide
May 20th, 2022 - Sadie Burgess
The template you choose will be partially based on the type of message you’ll be sending, such as a marketing offer, transactional...
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Campaigns: Filtering
February 1st, 2022 - Sadie Burgess
When you are setting up your campaign, there is an optional step that allows you to further segment your data by either applying a saved filter or...
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Account set up: Allowlisting your e-shot domain
January 20th, 2022 - Sadie Burgess
What is an allowlist and why use it? Allowlist (previously known as whitelist - see...

Send Preferences: From name and address
January 18th, 2022 - Sadie Burgess
Each message you send out has both the sender and from address. The sender domain is what the receiving email server sees when initiating the...
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Smart Editor: Using Banners
November 29th, 2021 - Sadie Burgess
The banner is the first element of your email that your recipients see. It is the primary position to get your message across. Smart editor allows...
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Deliverability Dashboard: Engagement Deep Dive
November 19th, 2021 - Sadie Burgess
The Deliverability Dashboard gives you a one-stop shop to monitor the health of your account. Here you can see an overview of your activity...
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Deliverability Dashboard
November 17th, 2021 - Sadie Burgess
The Deliverability Dashboard gives you a one-stop shop to monitor the health of your account. Here you can see an overview of your activity...

Smart Editor: Creating a single question survey
November 17th, 2021 - Sadie Burgess
Single question surveys are easy to assemble and a convenient way to get insight into your contacts views. And as it is only one question it is...