Migration services

Data is your most valuable asset

Migrating to a new email service provider can be a daunting task, but it doesn't have to be.

The secret to an effective and stress-free migration is all in the planning and detail, and with our experience, we can guide you through and minimise disruption.

Once our consultants have reviewed your current topics and email designs, we can build a complete migration plan including amendments to topics and structure and even include design improvements. And if required, we can scope an initial re-consent and data verification campaign.

Our consulting team can also provide recommendations in a pre-scoping or early market engagement capacity to customers looking to procure via G-Cloud.

Project management

With a good understanding of your objectives, the Customer Success team will manage your onboarding as a project to ensure everything is set up as it needs to be when it needs to be. Once your first campaigns have been launched, you will receive a report and recommendations for further optimisation.

e-shot data fields including first name and email

Data mapping and suppression

The team will help you to integrate or import and manage things like segmentation and suppression lists.

Create up to 50 custom fields to meet all your segmentation requirements, and understand your best performing data set with our source management tools.

Sub-accounts

Sub-accounts provide an efficient way to manage email marketing automation for separate brands and business units. A sub-account is a dedicated area for contacts, designs, campaigns and reports. Contact information, including unsubscribes, can be managed entirely independently using sub-accounts.

Templates & forms

To streamline your email presence on the new platform, our designer will collaborate with you. Together, we'll craft a versatile master template. This foundational design will serve as the adaptable blueprint for all your future email communications, ensuring brand consistency and saving you time.

Integration

Integration is often oversimplified in digital marketing. By ensuring the correct data flows and objects are mapped between your systems and ours, you can intelligently segment and track contacts between the digital and the real world. Our in-house team can help scope, build and deploy standard or bespoke integrations including test and UAT phases.

e-shot intergrations including zapier, outlook and wordpress

Case study

Surrey County Council

"We've really upped our game when it comes to email and developed a much greater understanding of how to use email effectively. Previously, we might have been going through the motions, sending out emails to what was quite a high subscriber base but maybe not getting the open rates or engagement we wanted.

What we've done is really develop the content of those emails and understand how we can use email more effectively to engage that audience. Whether that's through nudge communications, engagement in consultations, or surveys to get people involved with what we're doing, we've moved forward in that space. This has helped us deliver our comms objectives as a team and in what is a really core channel."

Mike Stringer, Assistant Director of Communications & Engagement

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