THE POWER OF EMAIL ANALYTICS
Follow your email from the moment you press send
Analytics to drive decision
Track the efficacy of your campaigns in real time with granular analytics from our comprehensive dashboard.
With graphical reports, fully exportable data, automated email updates and personalised reports, you can easily analyse, share and act on the data.
Data-driven decisions
Understand how your audience engage with campaigns and websites using our comprehensive analytics suite.
Campaign analytics
A comprehensive presentation of main metrics along with benchmarked performance, interaction timeframes and device usage analysis.
Engagement analytics
Interactions with emails, SMS, forms and website pages can be tracked and reported on at contact or company level Campaign Report and the individual Activity Log of each contact.
Click overlay report
A visual representation of which links performed best where your recipients are clicking.
Exports
Share analytics information in whole or in an anonymised format to maintain data protection standards. One-click creation of a PDF or full Excel workbook with all campaign metrics.
Website tracking
Extend the capabilities of our email and SMS tracking to your website to understand how your subscribers interact with your website. Score and categorise content to discover your most engaged subscribers and identify important behaviours.
SMS reports and responses
Full SMS campaign analytics provide similar insights to those available for email with the additional capability to review responses to SMS and filter these.
