Help articles

CATEGORY: Help ArticlesDeliverabilitySettings

Account set up: Allowlisting your e-shot domain 

Account set up: Allowlisting your e-shot domain 

What is an allowlist and why use it?   

Allowlist (previously known as whitelist - see is essentially a list of email addresses you or your organisation approve as safe senders to help ensure that communication from these senders is trusted and gets delivered and not identified as spam or junk. 

If you use e-shot to send your communication to your subscribers, and it includes contacts in your own organisation, or if you only send internal comms, you may need to ensure that your sender identity is added to your allowlist because your internal systems may identify your external sender address as potentially someone that is trying to impersonate you despite all the correct technical authentication. 

You can include a sender in your allowlist, depending on your email client (outlook desktop, Outlook browser, Gmail, etc.) by marking the sender email or sender’s domain ‘never block’ or always accept from. But remember that it will only secure the delivery to your inbox, your colleagues may still have a problem. 

A much more efficient way to ensure that all emails are received organisation-wide, will require your IT team to add your sending credentials at server level. 

Please contact the customer success team for the technical details to pass on to your IT. 

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started