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Forms: Preference Centre

Forms: Preference Centre

There are 3 areas in e-shot that make up a ‘Preference Centre’. 

  • Settings > Preference settings - where you define the individual preferences for contacts to subscribe to.  

  • Forms > Preference centre - choose the fields or information to appear on your Preference form. Subscribers will be able to amend this information, including changing their email address.   

  • CRM > Preferences - where you can review who and how many contacts are subscribed to each of your Preferences.  

Setting up your required Preferences 

Login to e-shot, and at the top right of the page navigate to Settings > Preference settings. 

Preference settings

Add the preferences that you would like contacts to be able to subscribe to. These would be the topics or categories that your contacts can subscribe to. 

In our example, we're going to create the Preferences "Organisation news", "HR update", and "Training courses". Feel free to add in a description for extra context if you want to. 

Adding a preference

Go ahead and create your Preferences (topics), once created they should show in your list under Preference settings. 

By default, they will show up as “Visible in subaccount”, although you can deactivate them (make them invisible in the subaccount) if you’d like to temporarily disable them or use at a later date. As we want to use them straight away in this example, we’ll leave them as Visible. 

Preferences in use

Creating your Preference Centre 

Navigate to Forms > Preference centre via the main menu on the left of the page. 

Forms > Preference settings

Click “New preference centre” on the right side of that page.  

Creating a new preference centre

In the window that pops up, enter a name (and a description if desired) for your preference centre. Here there will also be an option to hide certain features on your preference centre unless accessed via a secure email. This prevents anyone from seeing someone’s sensitive or personally identifiable data and chosen preferences.

You can then click “create” to finish setting up your preference centre.

Creating a new preference centre options

Your preference centre now exists, but we still need to configure how we want it to operate. 

Once clicking create, you will automatically be taken to the page to finish setting up your preference centre, this doesn’t have to be done straight away and you can click back if you wish to do this later.  

 You will see these four options at the top of the page, each one will need to be looked at before publishing the preference centre. 

Preference centre stages

Stage 1: Preference centre form 

First section: Logo and Branding 

In this section you are able to setup some basic branding such as what colours you want on the form and the font to be used. You can also either upload a logo or if you have setup your branding in Designs > Branding you can just tick the box to use the logo you have previously setup.  

Preference centre - branding

Second section: Data fields  

 By ticking the checkboxes to the left of the field you can choose what input fields (contact specific information) to appear on your form to capture from the contact when they initially subscribe or go to update their subscription preferences. 

Note: Email will always be chosen by default as it is a required field. The rest are entirely customisable. 

Preference centre - data fields

Once you tick the checkboxes for the desired input fields, these field(s) will show up on the right side of the page. You can also re-arrange the order of the input fields as you see fit, by clicking and dragging them up or down in the list on the right. 


Third section: Header and body text 

Here you can set the header and some body text for your preference centre. The header is set for you, but this is customisable.  

Preference centre - header and body text

Fourth section: Sensitive data text 

This option will only show for you if when first creating your preference centre you selected either ‘Hide contact details only’ or ‘Hide contact details and preferences’. 

 If you did select either of these options, you are able to customise this process and choose the sender identity for when you sent the email to your subscribers. These details are all defaulted for you but again it is customisable. 

Preference centre - sensitive data text

Fifth, sixth and seventh section: Contact details header text, Preferences and Groups 

These stages are very simple and are all part of setting what headings you would like on your preference centre. 

These stages allow you to set a header for the contact details options and the groups and preferences that will be displayed on your preference centre. 


Eighth section: Save 

At this section you can edit the button that someone clicks to save their preferences or the tick box that enables them to unsubscribe. These have been set for you but can be altered.  

Preference centre - Saving preferences

Ninth section: Footer 

This section allows you to put some text in the footer of the preference centre if needed, for example you may want your company information to be displayed here.  

There is also a tick box to include a privacy policy link on the form. When turned on you can past a URL into here.  

Preference centre - Footer

Once you have edited all these sections as necessary, click Save & Continue to move onto the Update preference centre message section of your preference centre.  

Stage 2: Update preference centre message 

 Here you can choose whether to use the standard message to display when a user updates their preferences or enter a custom URL to a page of your own choice. 

Unless you have a specific requirement for this, it’s best to choose “Show a message” so that standard message is displayed. 

 You can amend the content of the message as desired by editing the text in the “Page title text” and “Page body content” fields. 

Preference centre message


Once you have finished here, click Save & Continue to move on to the Unsubscribe message section.  


Stage 3: Unsubscribe message 

 At this stage, you can choose whether to use the standard message to display when a user unsubscribes from their preferences or enter a custom URL to a page of your own choice. 

 Unless you have a specific requirement for this, it’s best to choose “Show a message” so that standard message is displayed. 

 Similarly, to the previous section, you can amend the Unsubscribe message as desired by editing the text in the “Page title text” and “Page body content” fields. 

Preference centre - unsubscribe mesaage

 Once you have finished here, click Save & Continue to move on to the Publish section.  


Stage 4: Publish 

This is the final section of creating your preference centre. This section doesn’t need any changes unless you have specific requirements.  

 It is more to review what you have created. You will see the preview URL at the top, if you click this you can view what your preference centre looks like. There are also options to preview what your manage profile, update profile and subscribe messages look like.  

 If you are an advanced user there is the code for your preference centre which allows you to override text labels and validation rules. We advise against this unless it is truly needed. 

Preference centre - Publish

Once you are happy, click the Finish button and you will be taken back to the Preference centre page. 

 If you used the same fields and preferences as our example, your Preference form should like similar to the below: 

Preference centre example

Setting your preference centre to active 

 Once you’ve clicked Finish, you will be taken back to the main preference centre page and set your preference centre to “Active”. 

Making a preference centre active

Now your contacts will be able to see this Preference Centre form if they click on the “Unsubscribe” or “Update your subscription preferences” links at the bottom of your email Designs. 

What are your subscriber preferences? 

Users can now drilldown and see which contacts interacted with a preference form and how. This can be done from the Preference centre under the Forms tab in the Dashboard. Users can now click into the fields Updates, Re-subscribes and Unsubscribes to view what contacts have interacted in what way. This can be viewed by clicking on the values under each heading. 

User preferences

Drilled down data will be presented as so. With the details regarding the contact as well as what their Preference form action was. 

User preferences

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