Effectively managing your audience
Contact data is an important marketing asset. That asset needs to be protected and nurtured. e-shot enables you to manage very large contact databases efficiently with a range of automated tools to help you segment and control your campaign audiences.
Segment your contacts into groups or based on interactions with messages and web pages. Send tailored messages to more engaged members of the audience and different messages to less engaged members to spark their interest.
Record a range of values against each contact to improve your segmentation and targeting. You can also limit field values to predefined data types or picklists and expose this data to subscribers via a Preference Centre.
Understand at a glance the health of your contact lists. See how engaged your contacts are and easily take steps to re-engage contacts who are slipping away. Always keep your data healthy with simple up-to-date reports available on your CRM dashboard.