e-shot email

e-shot email

Email marketing made simple

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Easy. Effective. e-shot

Sending out great quality, engaging, consistent communications can be challenging.

Whether it is newsletters to millions, notifications to individuals or internal communications, e-shot gives you the solution and support to deliver highly personalised and accessible messaging to inform and engage your audience. 

Set up is simple and we provide ample training and support to help you quickly refocus on messaging rather than on technology.

Designing effective emails is easy with e-shot. Police officers and public servants with no prior marketing experience use it just as confidently as communications professionals. We also include a selection of best practice email templates covering common campaigns including newsletters, public awareness campaigns, community engagement, seasonal solus, notification-style and internal communications

How e-shot keeps it simple yet sophisticated

Email design

Email design

SIMPLE

An intuitive drag and drop email editor that lets you create engaging emails with zero coding.

SOPHISTICATED

A flexible set of email design tools including full HTML editor, dynamic content tools, templates and more.

Testing

Testing

SIMPLE

Split-test subject lines and other key elements that affect campaign performance.

SOPHISTICATED

Run multi-variant testing to get a granular insight into the things that cause contacts to open and to click.

Data collection

Data collection

Simple

Build forms and deploy to your website.

Sophisticated

Provide Preference Centre options online and in every email to help manage granular consent.

Segmentation

Segmentation

Simple

Manage your contact data and build groups from custom fields or tracked activities.

Sophisticated

Use contact-level data to segment campaigns and to personalize your email creative.

Preference Centre

Preference Centre

Simple

Empower your contacts to set their own preferences and update data.

Sophisticated

Dynamically maintain contact groups based on behavioural and demographic.

When you have a system that works easily with UK-based support from experts who always aim to add value, you can spend more time on great marketing and less on technical detail.

Features and pricing

Email analytics

Email analytics

Track the efficacy of your campaigns in real time with granular analytics from our comprehensive dashboard.

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Pre-flight testing

Pre-flight testing

e-shot™ provides a variety of tools to double check your creative before you hit send.

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Dynamic content

Dynamic content

Dynamic content enables you to tailor your campaign so different segments of your audience receive relevant content, different offers, images, copy or calls to action.

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Preference Centre

Preference Centre

A Preference Centre puts your contacts in control of their own data by enabling them to change the data that you hold about them at any time.

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Best practice icon

Best practice

The e-shot™ team have been helping clients to succeed for over 20 years. Learn more about how our high impact, low complexity ways to embrace marketing automation will help your business grow.

Insights and guides