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2023 Social Playbook

Social media Resources

2023 Social Playbook

January 17th, 2023 - Sadie Burgess

The argument over whether to use social media across local government has long since passed. Almost all UK councils have at least one Twitter and...

Google Analytics 4 - Quick start guide

Best practice Digital marketing

Google Analytics 4 - Quick start guide

January 16th, 2023 - Harry Thomas

Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...

Adapting to the Future: Preparing for 2023

Email marketing

Adapting to the Future: Preparing for 2023

January 11th, 2023 - Sadie Burgess

Staying up-to-date on marketing trends wasn't just a challenge in 2022. 14% of marketers believe keeping up with the latest marketing trends...

Email design trends 2023

Design Email marketing

Email design trends 2023

January 4th, 2023 - Sadie Burgess

2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page,...

Getting closer to 'Transforming Public Procurement'

Getting closer to 'Transforming Public Procurement'

Getting closer to 'Transforming Public Procurement'

December 23rd, 2022 - Sadie Burgess

One in every three pounds of public money, some £300 Billion a year, is spent on public procurement..On 12 May 2022 the Procurement Bill 2022 (the...

The ABC of CTAs

Email marketing Digital marketing

The ABC of CTAs

December 22nd, 2022 - Sadie Burgess

The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

Cookies and Challenges: An interview with Joanne Sweeney

News Public Sector

Cookies and Challenges: An interview with Joanne Sweeney

December 8th, 2022 - Sadie Burgess

Cookies and Challenges with Joanne SweeneyThis week I was delighted to talk to the multi-award-winning Joanne Sweeney, Chief Executive of the...

Environmental impact of an email

Environmental impact of an email

Environmental impact of an email

December 1st, 2022 - Sadie Burgess

How email affects the use of CarbonThe carbon footprint of an email comes from the electricity that is used to power the devices on which it is...

2023 Social Playbook

Social media Resources

2023 Social Playbook

December 1st, 2022 - Sadie Burgess

The argument over whether to use social media across local government has long since passed. Almost all UK councils have at least one Twitter and...

New email library for national campaign toolkits

Public Sector News Email marketing

New email library for national campaign toolkits

November 30th, 2022 - Sadie Burgess

On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members.  Have you noticed that in many of the national...

It’s Living Wage week

It’s Living Wage week

It’s Living Wage week

November 14th, 2022 - Sadie Burgess

The 14th-22nd November marks the 2022 living wage week, with both the Living Wage Foundation and Living Wage Employers, like us, hosting events up...

Increase the effectiveness of internal comms

Increase the effectiveness of internal comms

Increase the effectiveness of internal comms

November 10th, 2022 - Sadie Burgess

In the words of LGA “Delivered correctly, internal communications have the ability to inform, engage and inspire your workforce to fulfil your...

Email and social are more than just friends

Email and social are more than just friends

Email and social are more than just friends

November 4th, 2022 - Dan Hare

“E-mail - in digital communication terms - is an ancient and often under-utilised channel, but it’s clear that it remains a stubbornly popular...

Template showcase: Podcast template

Template showcase

Template showcase: Podcast template

October 24th, 2022 - Sadie Burgess

In this edition of our template showcase we are looking at design created with podcast promotion in mind which gave our design team many of the...

Building successful behavioural change campaigns

Public Sector Email marketing

Building successful behavioural change campaigns

October 18th, 2022 - Sadie Burgess

Many government communications seek to change behaviours in order to implement government policy or improve society.The objective of most behaviour...

Template showcase: Internal Comms

Template showcase

Template showcase: Internal Comms

October 6th, 2022 - Sadie Burgess

The heart and success of any organisation lies with its people.  In the words of LGA; “Delivered correctly, internal communications have the...

Template Showcase: Update your preferences

Template showcase

Template Showcase: Update your preferences

October 5th, 2022 - Sadie Burgess

Our design team are always working hard to come up with new, engaging, and useful templates, be it functional, seasonal, or special interest. Each...

Forfront awarded G-Cloud 13 framework contract

News Public Sector

Forfront awarded G-Cloud 13 framework contract

September 16th, 2022 - Sadie Burgess

Tailored e-shot™ packages available on G-Cloud 13 from November 2022. Forfront, a UK-based software house, is delighted to announce that nine of...

Proud sponsors of PRCA Employee Engagement Conference

News

Proud sponsors of PRCA Employee Engagement Conference

September 16th, 2022 - Sadie Burgess

Building Engagement in a Hybrid World Join us on Wednesday, 21st September with host Annabel Dunstan of Question & Retain as we look at some of...

Are your emails digitally certified? 

News Public Sector Security

Are your emails digitally certified? 

August 9th, 2022 - Dan Hare

Apple is set to make changes to the way email is handled on the iPhone in September with the introduction of the iOS16 update. From this point,...

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