Blog

2023 Social Playbook
January 17th, 2023 - Sadie Burgess
The argument over whether to use social media across local government has long since passed. Almost all UK councils have at least one Twitter and...

Best practice Digital marketing
Google Analytics 4 - Quick start guide
January 16th, 2023 - Harry Thomas
Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...

Adapting to the Future: Preparing for 2023
January 11th, 2023 - Sadie Burgess
Staying up-to-date on marketing trends wasn't just a challenge in 2022. 14% of marketers believe keeping up with the latest marketing trends...

Email design trends 2023
January 4th, 2023 - Sadie Burgess
2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page,...

Getting closer to 'Transforming Public Procurement'
Getting closer to 'Transforming Public Procurement'
December 23rd, 2022 - Sadie Burgess
One in every three pounds of public money, some £300 Billion a year, is spent on public procurement..On 12 May 2022 the Procurement Bill 2022 (the...

Email marketing Digital marketing
The ABC of CTAs
December 22nd, 2022 - Sadie Burgess
The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

Cookies and Challenges: An interview with Joanne Sweeney
December 8th, 2022 - Sadie Burgess
Cookies and Challenges with Joanne SweeneyThis week I was delighted to talk to the multi-award-winning Joanne Sweeney, Chief Executive of the...

Environmental impact of an email
Environmental impact of an email
December 1st, 2022 - Sadie Burgess
How email affects the use of CarbonThe carbon footprint of an email comes from the electricity that is used to power the devices on which it is...

2023 Social Playbook
December 1st, 2022 - Sadie Burgess
The argument over whether to use social media across local government has long since passed. Almost all UK councils have at least one Twitter and...

Public Sector News Email marketing
New email library for national campaign toolkits
November 30th, 2022 - Sadie Burgess
On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members. Have you noticed that in many of the national...

It’s Living Wage week
November 14th, 2022 - Sadie Burgess
The 14th-22nd November marks the 2022 living wage week, with both the Living Wage Foundation and Living Wage Employers, like us, hosting events up...

Increase the effectiveness of internal comms
Increase the effectiveness of internal comms
November 10th, 2022 - Sadie Burgess
In the words of LGA “Delivered correctly, internal communications have the ability to inform, engage and inspire your workforce to fulfil your...

Email and social are more than just friends
Email and social are more than just friends
November 4th, 2022 - Dan Hare
“E-mail - in digital communication terms - is an ancient and often under-utilised channel, but it’s clear that it remains a stubbornly popular...

Template showcase: Podcast template
October 24th, 2022 - Sadie Burgess
In this edition of our template showcase we are looking at design created with podcast promotion in mind which gave our design team many of the...

Building successful behavioural change campaigns
October 18th, 2022 - Sadie Burgess
Many government communications seek to change behaviours in order to implement government policy or improve society.The objective of most behaviour...

Template showcase: Internal Comms
October 6th, 2022 - Sadie Burgess
The heart and success of any organisation lies with its people. In the words of LGA; “Delivered correctly, internal communications have the...

Template Showcase: Update your preferences
October 5th, 2022 - Sadie Burgess
Our design team are always working hard to come up with new, engaging, and useful templates, be it functional, seasonal, or special interest. Each...

Forfront awarded G-Cloud 13 framework contract
September 16th, 2022 - Sadie Burgess
Tailored e-shot™ packages available on G-Cloud 13 from November 2022. Forfront, a UK-based software house, is delighted to announce that nine of...

Proud sponsors of PRCA Employee Engagement Conference
September 16th, 2022 - Sadie Burgess
Building Engagement in a Hybrid World Join us on Wednesday, 21st September with host Annabel Dunstan of Question & Retain as we look at some of...

Are your emails digitally certified?
August 9th, 2022 - Dan Hare
Apple is set to make changes to the way email is handled on the iPhone in September with the introduction of the iOS16 update. From this point,...
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