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Addressing all aspects of the sales funnel with email, with Tim Watson

Best practice Email marketing

Addressing all aspects of the sales funnel with email, with Tim Watson

June 21st, 2019 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with...

Understanding APIs - the building blocks connecting your marketing systems

Integrations

Understanding APIs - the building blocks connecting your marketing systems

June 17th, 2019 - Oliver Newton

What’s an API?

A.P.I is an acronym for Application Programming Interface.

An API can be private or made...

Which is the best image format for email?

Email marketing

Which is the best image format for email?

June 14th, 2019 - Sadie Burgess

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right...

Rise of the machines

Deliverability Email marketing

Rise of the machines

June 6th, 2019 - Dan Hare

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world...

Moving to Customer Success

e-shot™ team

Moving to Customer Success

May 30th, 2019 - Dan Hare

We are making some improvements to the way that we work to ensure that we can continue to deliver an even better service in a timely and...

Control the speed of your email send

System update

Control the speed of your email send

May 23rd, 2019 - Sadie Burgess

Our Send Speed feature gives email marketers the ability to control the speed at which their campaigns are sent. By setting a number of sends...

Deep links: What it means for your email deliverability

Deliverability

Deep links: What it means for your email deliverability

May 17th, 2019 - Sophie Lambert-Smith

It's common knowledge that content is one of the biggest influencers on the deliverability of your email. However, an element in email content...

Apple News but Google attempts to l'AMP Facebook

Email marketing Digital marketing

Apple News but Google attempts to l'AMP Facebook

May 15th, 2019 - Oliver Newton

 First a little whirlwind tour through some of tech history…

The first mobile phone call was made in 1973 (by Martin Cooper @...

What is a GIF and why should you care

Email marketing

What is a GIF and why should you care

May 9th, 2019 - Sadie Burgess

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those...

SPF, DKIM & DMARC demystified

Deliverability

SPF, DKIM & DMARC demystified

May 8th, 2019 - Oliver Newton

What do Diana Ross and emails have in common? Well, Diana famously once sang “Do you know where you’re going to?” This same question...

Joyful Animations in Outlook

Email marketing

Joyful Animations in Outlook

May 1st, 2019 - Dan Hare

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather...

Everything you ever wanted to know about spam traps

Deliverability

Everything you ever wanted to know about spam traps

April 23rd, 2019 - Sadie Burgess

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. But, around...

Making “we miss you” hit the mark

Email marketing

Making “we miss you” hit the mark

April 18th, 2019 - Sadie Burgess

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

5 considerations when moving ESP

Best practice Email marketing

5 considerations when moving ESP

April 11th, 2019 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Email marketing for small business

Email marketing

Email marketing for small business

April 8th, 2019 - Sadie Burgess

Every penny spent on marketing must be money well spent.

Email marketing is an efficient way to ensure that small businesses can reach out...

Keep calm and carry on marketing

News

Keep calm and carry on marketing

March 25th, 2019 - Sadie Burgess

With the UK set to leave the EU on or shortly after 29th March, we wanted to reassure clients that there will be no impact to our services as a...

Email automation buys recruiters more time and increased success

Automation Email marketing

Email automation buys recruiters more time and increased success

March 20th, 2019 - Sadie Burgess

The average Briton will hold 6 jobs in their working life, so the concept of a job for life is well and truly a thing of the past. The...

Maintaining your email marketing database

Best practice

Maintaining your email marketing database

February 22nd, 2019 - Dan Hare

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

Working at Forfront, (the makers of e-shot™)

e-shot™ team

Working at Forfront, (the makers of e-shot™)

February 21st, 2019 - Sadie Burgess

Work with us

We have a number of important roles to fill at present and a new video to explain a little bit more about what it is like to...

Fall in love with email again

Email marketing

Fall in love with email again

February 12th, 2019 - Sadie Burgess

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable...

Solutions

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Email marketing healthcheck

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