Blog

Using Menus to make your contacts hungry for more

Design Email marketing

Using Menus to make your contacts hungry for more

March 15th, 2021 - Sadie Burgess

There has long been debate on whether the inclusion of a menu within email is a good idea or not – and as with all things email...

Back to Basics: Social Media buttons in your email

Design Email marketing

Back to Basics: Social Media buttons in your email

March 9th, 2021 - Sadie Burgess

Datareportal reports that there are 4.2 billion social media users around the world at the start of 2021, equating to more than 53% of the total...

Watch now: Smart Editor Overview

News Email marketing

Watch now: Smart Editor Overview

February 3rd, 2021 - Sadie Burgess

Take a look at the new email marketing capabilities of the e-shot Smart Editor. Create email designs that are responsive, accessible...

Using Video in your email marketing campaigns

Best practice Email marketing

Using Video in your email marketing campaigns

February 2nd, 2021 - Sadie Burgess

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s...

Restore trust in your inbox

Data Protection

Restore trust in your inbox

January 13th, 2021 - Sadie Burgess

When you physically interact with an official or tradesperson, they tend to carry a form of identification to verify...

Data Protection after transition from the EU

Data Protection

Data Protection after transition from the EU

December 11th, 2020 - Sadie Burgess

Data protection regulations will not change after the UK leaves the EU, but that does not mean there is no impact on organisations from a...

Multi-factor Authentication (MFA): What is it and why do you need it?

Data Protection

Multi-factor Authentication (MFA): What is it and why do you need it?

December 3rd, 2020 - Sadie Burgess

Traditional usernames and passwords can be easily compromised. Multi-factor authentication (MFA), is a security control that requires users to...

Black Friday lessons for B2B marketing

Best practice Email marketing Automation

Black Friday lessons for B2B marketing

November 5th, 2020 - Dan Hare

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?

Black Friday has...

Privacy shield is no longer sufficient protection

News Data Protection

Privacy shield is no longer sufficient protection

October 13th, 2020 - Sadie Burgess

The pen is said to be mightier than the sword and now we find that the gavel is mightier than the shield.

On July 16, 2020, the European...

Email planning checklist

Best practice Email marketing

Email planning checklist

October 6th, 2020 - Sadie Burgess

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

G-Cloud 12 awards for Forfront for both e-shot & Trustbox

News

G-Cloud 12 awards for Forfront for both e-shot & Trustbox

October 4th, 2020 - Dan Hare

e-shot and Trustbox now available via leading public sector framework 

Forfront, a UK-based software development...

How to intelligently generate leads from webinar attendees and virtual events

Webinar Digital marketing Best practice

How to intelligently generate leads from webinar attendees and virtual events

October 2nd, 2020 - Dan Hare

The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...

The e-shot webinar webinar - watch the video

Best practice Webinar

The e-shot webinar webinar - watch the video

October 1st, 2020 - Dan Hare

On 1st October we held our Webinar webinar. 

Webinars have become an essential part of the B2B marketing mix and 73% of...

Happy Valentin's Day

News

Happy Valentin's Day

September 11th, 2020 - Sadie Burgess

This 14th September we are celebrating Valentin's day.

Lovely Val has been heading up our Customer Success team for 5 years! We know that...

A picture paints a thousand words, but that's just half the story - Effective use of imagery in email

Best practice

A picture paints a thousand words, but that's just half the story - Effective use of imagery in email

September 10th, 2020 - Sadie Burgess

An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...

Introducing the e-shot Referral Sceme

News

Introducing the e-shot Referral Sceme

September 8th, 2020 - Sadie Burgess

We owe a big part of our success to the good word spread by our amazing community of advocates. We’ve always been really grateful for your...

If you build it... They will come

Digital marketing Best practice Email marketing

If you build it... They will come

August 19th, 2020 - Sadie Burgess

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I...

Webinar email checklist

Email marketing Best practice

Webinar email checklist

August 16th, 2020 - Sadie Burgess

Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed,...

Making accessibility accessible

Best practice

Making accessibility accessible

August 3rd, 2020 - Sadie Burgess

From 23 September 2020, all public sector organisations have a legal duty to make sure websites meet accessibility requirements.

The...

Do you know your SNDS from your SCL?

Deliverability

Do you know your SNDS from your SCL?

July 14th, 2020 - Dan Hare

The rapid rise in businesses adopting Microsoft 365 means that deliverability to Microsoft-controlled inboxes is just as important in B2B email...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started