Blog

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?

Black Friday has...

The pen is said to be mightier than the sword and now we find that the gavel is mightier than the shield.

On July 16, 2020, the European...

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...

On 1st October we held our Webinar webinar. 

Webinars have become an essential part of the B2B marketing mix and 73% of...

This 14th September we are celebrating Valentin's day.

Lovely Val has been heading up our Customer Success team for 5 years! We know that...

An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...

We owe a big part of our success to the good word spread by our amazing community of advocates. We’ve always been really grateful for your...

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I...

Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed,...

From 23 September 2020, all public sector organisations have a legal duty to make sure websites meet accessibility requirements.

The...

The rapid rise in businesses adopting Microsoft 365 means that deliverability to Microsoft-controlled inboxes is just as important in B2B email...

On 9th July we held our second Ask the Experts Q&A webinar. 

In this webinar recording, our two experts, Dan Hare from e-shot and...

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...

Deliverability, measured by inbox placement, is key to a successful email marketing program. After all, subscribers cannot engage with emails...

In our latest series of webinars we have invited email marketers to ask us anything.  There have been a variety of questions from...

On 20th May we held our first Ask the Experts Q&A webinar. 

In this webinar recording, two experts, Dan Hare from e-shot and Alex...

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy...

The famous quote from Procter & Gamble CEO A.G. Lafley, in the Wall Street Journal is worth considering in more depth in the...