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Escape from Junk

Email marketing Deliverability Knowledge hub Best practice

Escape from Junk

June 15th, 2021 - Dan Hare

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

Marketing is not at your service: What we can learn from the ICO's Amex ruling

Best practice Email marketing News Data Protection

Marketing is not at your service: What we can learn from the ICO's Amex ruling

June 15th, 2021 - Sadie Burgess

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  This case is an interesting...

Apple announces the end of email open tracking

News Email marketing Data Protection

Apple announces the end of email open tracking

June 9th, 2021 - Dan Hare

At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...

Yahoo! Mail gamble

Email marketing News

Yahoo! Mail gamble

June 9th, 2021 - Dan Hare

Yahoo! and AOL have been sold again by Verizon Media to Apollo Global Management; owners of The Venetian resort in Las Vegas. The private equity...

Back to Basics: Top 5 things to consider when designing a template

Design Best practice

Back to Basics: Top 5 things to consider when designing a template

June 8th, 2021 - Sadie Burgess

It can be quite overwhelming staring at a blank screen knowing that what you create will be the basis for a series of coms or even the backbone of...

Template showcase: Background image template

Template showcase

Template showcase: Background image template

June 8th, 2021 - Sadie Burgess

In this edition of our template showcase we are looking at design that used a background image and some interesting design features to add interest...

Template showcase: Basic template

Template showcase

Template showcase: Basic template

June 8th, 2021 - Sadie Burgess

In this edition of our template showcase we are looking at our simplest design. But don't let the fact that the design is simple deceive you...

Template showcase: Newsletter template 1

Template showcase

Template showcase: Newsletter template 1

June 8th, 2021 - Sadie Burgess

In this edition of our template showcase we are looking at a newsletter design template that uses a restricted colour palette and a variety of...

Software + Service = Success

Public Sector

Software + Service = Success

June 7th, 2021 - Sadie Burgess

Forfront are delighted to, once again, offer services through both G-Cloud and DOS frameworks. But the benefit of being able to offer not only an...

Using Menus to make your contacts hungry for more

Design Email marketing

Using Menus to make your contacts hungry for more

March 15th, 2021 - Sadie Burgess

There has long been debate on whether the inclusion of a menu within email is a good idea or not – and as with all things email it seems – the...

Back to Basics: Social Media buttons in your email

Design Email marketing

Back to Basics: Social Media buttons in your email

March 9th, 2021 - Sadie Burgess

Datareportal reports that there are 4.2 billion social media users around the world at the start of 2021, equating to more than 53% of the total...

How the Public Sector can alert and engage through SMS

SMS Best practice Public Sector

How the Public Sector can alert and engage through SMS

March 2nd, 2021 - Sadie Burgess

The value of SMS as a direct and effective marketing tool is well documented, but a growing number of public sector organisations are beginning to...

Watch now: Smart Editor Overview

News Email marketing

Watch now: Smart Editor Overview

February 3rd, 2021 - Sadie Burgess

Take a look at the new email marketing capabilities of the e-shot Smart Editor. Create email designs that are responsive, accessible and interactive.

Using Video in your email marketing campaigns

Best practice Email marketing

Using Video in your email marketing campaigns

February 2nd, 2021 - Sadie Burgess

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

Restore trust in your inbox

Data Protection

Restore trust in your inbox

January 13th, 2021 - Sadie Burgess

When you physically interact with an official or tradesperson, they tend to carry a form of identification to verify their credentials. A police...

Data Protection after transition from the EU

Data Protection

Data Protection after transition from the EU

December 11th, 2020 - Sadie Burgess

Data protection regulations will not change after the UK leaves the EU, but that does not mean there is no impact on organisations from a data...

Multi-factor Authentication (MFA): What is it and why do you need it?

Data Protection

Multi-factor Authentication (MFA): What is it and why do you need it?

December 3rd, 2020 - Sadie Burgess

Traditional usernames and passwords can be easily compromised. Multi-factor authentication (MFA), is a security control that requires users to...

Black Friday lessons for B2B marketing

Best practice Email marketing Automation

Black Friday lessons for B2B marketing

November 5th, 2020 - Dan Hare

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...

Privacy shield is no longer sufficient protection

News Data Protection

Privacy shield is no longer sufficient protection

October 13th, 2020 - Sadie Burgess

The pen is said to be mightier than the sword and now we find that the gavel is mightier than the shield.On July 16, 2020, the European Union Court...

Email planning checklist

Best practice Email marketing

Email planning checklist

October 6th, 2020 - Sadie Burgess

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

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Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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