Blog

Email marketing: ROI and immeasurable benefits

Digital marketing

Email marketing: ROI and immeasurable benefits

October 14th, 2019 - Sadie Burgess

No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage...

Increasing brand recognition and improving security – introducing BIMI

Deliverability

Increasing brand recognition and improving security – introducing BIMI

September 26th, 2019 - Sadie Burgess

Email remains one of the most popular and effective marketing communication mediums available to successful marketing teams. There are more than...

5 minute guide to automation steps

Automation

5 minute guide to automation steps

August 30th, 2019 - Sadie Burgess

Automated Series is the most versatile campaign tool in e-shot, enabling you to configure a sequence of emails, actions, delays and conditions,...

Why ABM makes sense

Digital marketing ABM

Why ABM makes sense

August 28th, 2019 - Sadie Burgess

Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically.

Are...

ABM: Marketing to a market of one

Digital marketing ABM

ABM: Marketing to a market of one

August 20th, 2019 - Sadie Burgess

Companies of all sizes make purchase decisions by committee. Sirius Decisions found that over a third of companies purchase by committee, while...

We are expanding, announcing our first office in the USA.

News

We are expanding, announcing our first office in the USA.

August 14th, 2019 - Sadie Burgess

e-shot™ is proud to announce the opening of a new international office, the first in the USA, in Tampa,...

Blacklisting - What it means and what to do about it

Deliverability Email marketing

Blacklisting - What it means and what to do about it

July 23rd, 2019 - Dan Hare

A blacklist from an email marketing perspective is a list of domains or IP addresses that have been associated with spam or more serious forms...

The Controversial History of Email

Email marketing Digital marketing

The Controversial History of Email

July 8th, 2019 -

Introduction

When I set out to compose this piece, I thought to myself ‘The History of Email’, would be a pretty vanilla subject to cover. Little...

Spotting Buyer Behaviour on your website

Digital marketing Web Tracking

Spotting Buyer Behaviour on your website

July 8th, 2019 - Sadie Burgess

Approximately 96% of visitors that come to your website are not ready to buy. However, by visiting your site they are...

e-shot™ is now available on G-Cloud 11

News

e-shot™ is now available on G-Cloud 11

July 5th, 2019 - Sadie Burgess

Forfront are again delighted to be listed as a preferred supplier in G-Cloud 11

Forfront Limited, the Surrey based software company, today...

Whitelisting: How it works and why you should use it

Email marketing Deliverability

Whitelisting: How it works and why you should use it

June 25th, 2019 - Sophie Lambert-Smith

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B),...

Addressing all aspects of the sales funnel with email, with Tim Watson

Best practice Email marketing

Addressing all aspects of the sales funnel with email, with Tim Watson

June 21st, 2019 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with...

Understanding APIs - the building blocks connecting your marketing systems

Integrations

Understanding APIs - the building blocks connecting your marketing systems

June 17th, 2019 -

What’s an API?

A.P.I is an acronym for Application Programming Interface.

An API can be private or made...

Which is the best image format for email?

Email marketing

Which is the best image format for email?

June 14th, 2019 - Sadie Burgess

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right...

Moving to Customer Success

e-shot™ team

Moving to Customer Success

May 30th, 2019 - Dan Hare

We are making some improvements to the way that we work to ensure that we can continue to deliver an even better service in a timely and...

Control the speed of your email send

System update

Control the speed of your email send

May 23rd, 2019 - Sadie Burgess

Our Send Speed feature gives email marketers the ability to control the speed at which their campaigns are sent. By setting a number of sends...

Deep links: What it means for your email deliverability

Deliverability

Deep links: What it means for your email deliverability

May 17th, 2019 - Sophie Lambert-Smith

It's common knowledge that content is one of the biggest influencers on the deliverability of your email. However, an element in email content...

Apple News but Google attempts to l'AMP Facebook

Email marketing Digital marketing

Apple News but Google attempts to l'AMP Facebook

May 15th, 2019 -

 First a little whirlwind tour through some of tech history…

The first mobile phone call was made in 1973 (by Martin Cooper @...

What is a GIF and why should you care

Email marketing

What is a GIF and why should you care

May 9th, 2019 - Sadie Burgess

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those...

SPF, DKIM & DMARC demystified

Deliverability

SPF, DKIM & DMARC demystified

May 8th, 2019 -

What do Diana Ross and emails have in common? Well, Diana famously once sang “Do you know where you’re going to?” This same question...

Solutions

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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