Blog

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...

Deliverability, measured by inbox placement, is key to a successful email marketing program. After all, subscribers cannot engage with emails...

In our latest series of webinars we have invited email marketers to ask us anything.  There have been a variety of questions from...

On 20th May we held our first Ask the Experts Q&A webinar. 

In this webinar recording, two experts, Dan Hare from e-shot and Alex...

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy...

The famous quote from Procter & Gamble CEO A.G. Lafley, in the Wall Street Journal is worth considering in more depth in the...

These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog...

On 23rd April we held our 'Communication through a crisis' webinar. 

Synopsis: There appear to be two types of marketing department...

Now is a time of tremendous opportunity! Tremendous opportunity to grow your business. Tremendous opportunity to win customers...

In times of crisis, it is important that accurate information can be shared quickly and effectively. 

If you are a public sector...

For many businesses email accessibility is a significant concern. Use our simple list of checks to make sure that you have the basics right to...

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Emojis are here to stay. Whether you’re using the most popular emoji in the world (😂) or showing your Valentine some love, they’re ingrained in...

In January the Unicode Consortium announced 117 new emojis for 2020. Chances are you have used an emoji or two in you communications 😊, but...

Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email...

The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.

And...

The world of design continues to evolve and graphic design, along with technological advancement, continue to have and influence on email...

What Is the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act of 2018, also known as CCPA or AB-375, is the most...

Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as...