Blog

The argument over whether to use social media across local government has long since passed. Almost all UK councils have at least one Twitter and...

Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...

Staying up-to-date on marketing trends wasn't just a challenge in 2022. 14% of marketers believe keeping up with the latest marketing trends...

2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page,...

One in every three pounds of public money, some £300 Billion a year, is spent on public procurement..On 12 May 2022 the Procurement Bill 2022 (the...

The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

Cookies and Challenges with Joanne SweeneyThis week I was delighted to talk to the multi-award-winning Joanne Sweeney, Chief Executive of the...

How email affects the use of CarbonThe carbon footprint of an email comes from the electricity that is used to power the devices on which it is...

The argument over whether to use social media across local government has long since passed. Almost all UK councils have at least one Twitter and...

On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members.  Have you noticed that in many of the national...

The 14th-22nd November marks the 2022 living wage week, with both the Living Wage Foundation and Living Wage Employers, like us, hosting events up...

In the words of LGA “Delivered correctly, internal communications have the ability to inform, engage and inspire your workforce to fulfil your...

“E-mail - in digital communication terms - is an ancient and often under-utilised channel, but it’s clear that it remains a stubbornly popular...

In this edition of our template showcase we are looking at design created with podcast promotion in mind which gave our design team many of the...

Many government communications seek to change behaviours in order to implement government policy or improve society.The objective of most behaviour...

The heart and success of any organisation lies with its people.  In the words of LGA; “Delivered correctly, internal communications have the...

Our design team are always working hard to come up with new, engaging, and useful templates, be it functional, seasonal, or special interest. Each...

Tailored e-shot™ packages available on G-Cloud 13 from November 2022. Forfront, a UK-based software house, is delighted to announce that nine of...

Building Engagement in a Hybrid World Join us on Wednesday, 21st September with host Annabel Dunstan of Question & Retain as we look at some of...

Apple is set to make changes to the way email is handled on the iPhone in September with the introduction of the iOS16 update. From this point,...