Blog

Happy Valentin's Day

News

Happy Valentin's Day

September 11th, 2020 - Sadie Burgess

This 14th September we are celebrating Valentin's day.

Lovely Val has been heading up our Customer Success team for 5 years! We know that...

A picture paints a thousand words, but that's just half the story - Effective use of imagery in email

Best practice

A picture paints a thousand words, but that's just half the story - Effective use of imagery in email

September 10th, 2020 - Sadie Burgess

An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...

Introducing the e-shot Referral Sceme

News

Introducing the e-shot Referral Sceme

September 8th, 2020 - Sadie Burgess

We owe a big part of our success to the good word spread by our amazing community of advocates. We’ve always been really grateful for your...

If you build it... They will come

Digital marketing Best practice Email marketing

If you build it... They will come

August 19th, 2020 - Sadie Burgess

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I...

Webinar email checklist

Email marketing Best practice

Webinar email checklist

August 16th, 2020 - Sadie Burgess

Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed,...

Making accessibility accessible

Best practice

Making accessibility accessible

August 3rd, 2020 - Sadie Burgess

From 23 September 2020, all public sector organisations have a legal duty to make sure websites meet accessibility requirements.

The...

Do you know your SNDS from your SCL?

Deliverability

Do you know your SNDS from your SCL?

July 14th, 2020 - Dan Hare

The rapid rise in businesses adopting Microsoft 365 means that deliverability to Microsoft-controlled inboxes is just as important in B2B email...

Ask the experts, episode 2 - July Webinar recording

Best practice Webinar

Ask the experts, episode 2 - July Webinar recording

July 12th, 2020 - Sadie Burgess

On 9th July we held our second Ask the Experts Q&A webinar. 

In this webinar recording, our two experts, Dan Hare from e-shot and...

Marketing through the coronavirus and beyond

Digital marketing Best practice

Marketing through the coronavirus and beyond

June 24th, 2020 - Sadie Burgess

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...

Everything you need to know about spamtraps

Deliverability

Everything you need to know about spamtraps

June 4th, 2020 - Sadie Burgess

Deliverability, measured by inbox placement, is key to a successful email marketing program. After all, subscribers cannot engage with emails...

Expert advice for email marketers 'in these uncertain times'

Email marketing

Expert advice for email marketers 'in these uncertain times'

May 27th, 2020 - Sadie Burgess

In our latest series of webinars we have invited email marketers to ask us anything.  There have been a variety of questions from...

Ask the experts, episode 1 - Webinar recording

Best practice Webinar

Ask the experts, episode 1 - Webinar recording

May 21st, 2020 - Sadie Burgess

On 20th May we held our first Ask the Experts Q&A webinar. 

In this webinar recording, two experts, Dan Hare from e-shot and Alex...

10 Questions every email marketer has asked at least once…

Best practice Email marketing

10 Questions every email marketer has asked at least once…

May 19th, 2020 - Sadie Burgess

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy...

When times are tough, you build share.

Digital marketing

When times are tough, you build share.

May 5th, 2020 - Sadie Burgess


The famous quote from Procter & Gamble CEO A.G. Lafley, in the Wall Street Journal is worth considering in more depth in the...

Content marketing in a crisis

Best practice Digital marketing

Content marketing in a crisis

April 29th, 2020 - Dan Hare

These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog...

Communication through a crisis - Webinar recording

Best practice Webinar

Communication through a crisis - Webinar recording

April 28th, 2020 - Sadie Burgess

On 23rd April we held our 'Communication through a crisis' webinar. 

Synopsis: There appear to be two types of marketing department...

Crisis - A time of opportunity?

Digital marketing Email marketing

Crisis - A time of opportunity?

April 21st, 2020 - Dan Hare

Now is a time of tremendous opportunity! Tremendous opportunity to grow your business. Tremendous opportunity to win customers...

Helping you to keep people informed: COVID-19

News

Helping you to keep people informed: COVID-19

March 23rd, 2020 - Dan Hare

In times of crisis, it is important that accurate information can be shared quickly and effectively. 

If you are a public sector...

Email accessibility checklist

Design Email marketing

Email accessibility checklist

March 16th, 2020 - Sadie Burgess

For many businesses email accessibility is a significant concern. Use our simple list of checks to make sure that you have the basics right to...

Solutions

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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