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Marketing through the coronavirus and beyond

Digital marketing Best practice

Marketing through the coronavirus and beyond

June 24th, 2020 - Sadie Burgess

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...

Everything you need to know about spamtraps

Deliverability

Everything you need to know about spamtraps

June 4th, 2020 - Sadie Burgess

Deliverability, measured by inbox placement, is key to a successful email marketing program. After all, subscribers cannot engage with emails...

Expert advice for email marketers 'in these uncertain times'

Email marketing

Expert advice for email marketers 'in these uncertain times'

May 27th, 2020 - Sadie Burgess

In our latest series of webinars we have invited email marketers to ask us anything.  There have been a variety of questions from...

Ask the experts, episode 1 - Webinar recording

Best practice Webinar

Ask the experts, episode 1 - Webinar recording

May 21st, 2020 - Sadie Burgess

On 20th May we held our first Ask the Experts Q&A webinar. 

In this webinar recording, two experts, Dan Hare from e-shot and Alex...

10 Questions every email marketer has asked at least once…

Best practice Email marketing

10 Questions every email marketer has asked at least once…

May 19th, 2020 - Sadie Burgess

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy...

When times are tough, you build share.

Digital marketing

When times are tough, you build share.

May 5th, 2020 - Sadie Burgess


The famous quote from Procter & Gamble CEO A.G. Lafley, in the Wall Street Journal is worth considering in more depth in the...

Content marketing in a crisis

Best practice Digital marketing

Content marketing in a crisis

April 29th, 2020 - Dan Hare

These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog...

Communication through a crisis - Webinar recording

Best practice Webinar

Communication through a crisis - Webinar recording

April 28th, 2020 - Sadie Burgess

On 23rd April we held our 'Communication through a crisis' webinar. 

Synopsis: There appear to be two types of marketing department...

Crisis - A time of opportunity?

Digital marketing Email marketing

Crisis - A time of opportunity?

April 21st, 2020 - Dan Hare

Now is a time of tremendous opportunity! Tremendous opportunity to grow your business. Tremendous opportunity to win customers...

Helping you to keep people informed: COVID-19

News

Helping you to keep people informed: COVID-19

March 23rd, 2020 - Dan Hare

In times of crisis, it is important that accurate information can be shared quickly and effectively. 

If you are a public sector...

Email accessibility checklist

Design Email marketing

Email accessibility checklist

March 16th, 2020 - Sadie Burgess

For many businesses email accessibility is a significant concern. Use our simple list of checks to make sure that you have the basics right to...

Email pre-flight checklist

Email marketing Best practice

Email pre-flight checklist

March 12th, 2020 - Sadie Burgess

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Emoji Effect – Symbols in the subject line

Email marketing

Emoji Effect – Symbols in the subject line

February 20th, 2020 - Sadie Burgess

Emojis are here to stay. Whether you’re using the most popular emoji in the world (😂) or showing your Valentine some love, they’re ingrained in...

Are you using the right emojis? 😕

Email marketing

Are you using the right emojis? 😕

February 20th, 2020 - Sadie Burgess

In January the Unicode Consortium announced 117 new emojis for 2020. Chances are you have used an emoji or two in you communications 😊, but...

Welcome to the darkside

Email marketing Design

Welcome to the darkside

January 22nd, 2020 - Sadie Burgess

Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email...

New GDPR guidance from ICO

Digital marketing News

New GDPR guidance from ICO

January 14th, 2020 - Sadie Burgess

The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.

And...

How will 2020 design trends influence your email creative?

Email marketing

How will 2020 design trends influence your email creative?

January 3rd, 2020 - Sadie Burgess

The world of design continues to evolve and graphic design, along with technological advancement, continue to have and influence on email...

CCPA in a nutshell: A Marketer’s Guide to the California Consumer Privacy Act

News

CCPA in a nutshell: A Marketer’s Guide to the California Consumer Privacy Act

December 19th, 2019 - Sadie Burgess

What Is the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act of 2018, also known as CCPA or AB-375, is the most...

Building trust with your leads with an effective email nurture programme

Digital marketing Email marketing

Building trust with your leads with an effective email nurture programme

December 10th, 2019 - Sadie Burgess

Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as...

Solutions

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