Blog

No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage...

Email remains one of the most popular and effective marketing communication mediums available to successful marketing teams. There are more than...

Automated Series is the most versatile campaign tool in e-shot, enabling you to configure a sequence of emails, actions, delays and conditions,...

Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically.

Are...

Companies of all sizes make purchase decisions by committee. Sirius Decisions found that over a third of companies purchase by committee, while...

e-shot™ is proud to announce the opening of a new international office, the first in the USA, in Tampa,...

A blacklist from an email marketing perspective is a list of domains or IP addresses that have been associated with spam or more serious forms...

Introduction

When I set out to compose this piece, I thought to myself ‘The History of Email’, would be a pretty vanilla subject to cover. Little...

Approximately 96% of visitors that come to your website are not ready to buy. However, by visiting your site they are...

Forfront are again delighted to be listed as a preferred supplier in G-Cloud 11

Forfront Limited, the Surrey based software company, today...

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B),...

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with...

What’s an API?

A.P.I is an acronym for Application Programming Interface.

An API can be private or made...

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right...

We are making some improvements to the way that we work to ensure that we can continue to deliver an even better service in a timely and...

Our Send Speed feature gives email marketers the ability to control the speed at which their campaigns are sent. By setting a number of sends...

It's common knowledge that content is one of the biggest influencers on the deliverability of your email. However, an element in email content...

 First a little whirlwind tour through some of tech history…

The first mobile phone call was made in 1973 (by Martin Cooper @...

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those...

What do Diana Ross and emails have in common? Well, Diana famously once sang “Do you know where you’re going to?” This same question...