Blog

Maintaining your email marketing database

Best practice

Maintaining your email marketing database

February 22nd, 2019 - Dan Hare

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

Working at Forfront, (the makers of e-shot™)

e-shot™ team

Working at Forfront, (the makers of e-shot™)

February 21st, 2019 - Sadie Burgess

Work with us

We have a number of important roles to fill at present and a new video to explain a little bit more about what it is like to...

Fall in love with email again

Email marketing

Fall in love with email again

February 12th, 2019 - Sadie Burgess

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable...

Date-driven campaigns cheat sheet

Best practice

Date-driven campaigns cheat sheet

February 12th, 2019 - Dan Hare

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple...

Email Marketing Healthcheck

Best practice

Email Marketing Healthcheck

January 31st, 2019 - Dan Hare

Email marketing remains one of the highest performing digital channels. According to a recent report by Litmus, even those who regarded their...

Email Forensics update

System update

Email Forensics update

January 24th, 2019 - Sadie Burgess

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. But, around...

Automated series cheat sheet

Best practice

Automated series cheat sheet

January 10th, 2019 - Dan Hare

If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...

Salesforce integration with e-shot™

Integrations

Salesforce integration with e-shot™

January 9th, 2019 - Oliver Newton

At e-shot™ we regularly collect feedback from our customers, and use it to help build the tools, integrations, and services that our customers...

Perfecting your preview text

Email marketingBest practice

Perfecting your preview text

January 8th, 2019 - Sadie Burgess

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Dealing with the email marketing Grinch

Email marketing

Dealing with the email marketing Grinch

December 13th, 2018 - Dan Hare

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers...

How to leverage marketing automation over the festive period

Automation

How to leverage marketing automation over the festive period

November 29th, 2018 - Sophie Lambert-Smith

It’s a busy time of year for many marketers and whilst we rapidly approach the day when it is socially acceptable to wear a Christmas jumper, it...

Forfront joins award-winning data centre; Volta

News

Forfront joins award-winning data centre; Volta

November 27th, 2018 - Sadie Burgess

PRESS RELEASE – 27th November 2018


Forfront has successfully completed a major upgrade and migration of the...

Black Friday: 6 lessons learned from 2017

Email marketing

Black Friday: 6 lessons learned from 2017

November 15th, 2018 - Sophie Lambert-Smith

It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

November 2018 Release - Message Preview update

System update

November 2018 Release - Message Preview update

November 13th, 2018 - Sadie Burgess

Our November Update to e-shot features a number of great new features and enhancements. Here’s a summary of some of the key...

e-shot™ team celebrates Halloween with some spooky silliness

e-shot™ team

e-shot™ team celebrates Halloween with some spooky silliness

October 31st, 2018 - Sadie Burgess

It was fun and frolics in the office to celebrate Halloween with the whole team getting involved in some ghoulish goings-on. With the office...

Perfecting personalisation

Best practiceEmail marketing

Perfecting personalisation

October 16th, 2018 - Sadie Burgess

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

Forfront proud to be included in The Parliamentary Review

News

Forfront proud to be included in The Parliamentary Review

October 5th, 2018 - Sadie Burgess

In the latest edition of The Parliamentary Review you will find a feature on Forfront, e-shot’s parent company. The Parliamentary Review for...

Increase open rates with subject lines that stand out from the crowd

Email marketing

Increase open rates with subject lines that stand out from the crowd

October 1st, 2018 - Sophie Lambert-Smith

According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email...

Tackling marketing department's biggest challenge with Tim Watson

Digital marketing

Tackling marketing department's biggest challenge with Tim Watson

September 12th, 2018 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about the major challenges facing marketing departments in...

Employee Spotlight - Valentin Carlogea

e-shot™ team

Employee Spotlight - Valentin Carlogea

September 11th, 2018 - Sadie Burgess

Welcome to the second of our employee spotlight series. Over the coming weeks, we will be introducing you to some of the team that makes e-shot™...

Solutions

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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