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ICO Release consultation on the draft direct marketing code of practice

Digital marketing News

ICO Release consultation on the draft direct marketing code of practice

January 14th, 2020 - Sadie Burgess

The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.

And...

How will 2020 design trends influence your email creative?

Email marketing

How will 2020 design trends influence your email creative?

January 3rd, 2020 - Sadie Burgess

The world of design continues to evolve and graphic design, along with technological advancement, continue to have and influence on email...

CCPA in a nutshell: A Marketer’s Guide to the California Consumer Privacy Act

News

CCPA in a nutshell: A Marketer’s Guide to the California Consumer Privacy Act

December 19th, 2019 - Sadie Burgess

What Is the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act of 2018, also known as CCPA or AB-375, is the most...

Building trust with your leads with an effective email nurture programme

Digital marketing Email marketing

Building trust with your leads with an effective email nurture programme

December 10th, 2019 - Sadie Burgess

Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as...

Is your vision into next year 2020?

Digital marketing Email marketing

Is your vision into next year 2020?

November 26th, 2019 - Sadie Burgess

It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...

Campaign optimisation on B**** F*****

Email marketing

Campaign optimisation on B**** F*****

November 22nd, 2019 - Dan Hare

One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to...

Email software with automatic zombie detection

Email marketing

Email software with automatic zombie detection

October 30th, 2019 - Dan Hare

Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...

Making sure your business is in the black

Digital marketing

Making sure your business is in the black

October 23rd, 2019 - Sadie Burgess

UK spend on online retail sites on Black Friday in 2018 reached £1.49bn – a positive 7.3% increase from 2017. 67% of all discounts...

Email marketing: ROI and immeasurable benefits

Digital marketing

Email marketing: ROI and immeasurable benefits

October 14th, 2019 - Sadie Burgess

No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage...

Increasing brand recognition and improving security – introducing BIMI

Deliverability

Increasing brand recognition and improving security – introducing BIMI

September 26th, 2019 - Sadie Burgess

Email remains one of the most popular and effective marketing communication mediums available to successful marketing teams. There are more than...

5 minute guide to automation steps

Automation

5 minute guide to automation steps

August 30th, 2019 - Sadie Burgess

Automated Series is the most versatile campaign tool in e-shot, enabling you to configure a sequence of emails, actions, delays and conditions,...

Why ABM makes sense

Digital marketing ABM

Why ABM makes sense

August 28th, 2019 - Sadie Burgess

Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically.

Are...

ABM: Marketing to a market of one

Digital marketing ABM

ABM: Marketing to a market of one

August 20th, 2019 - Sadie Burgess

Companies of all sizes make purchase decisions by committee. Sirius Decisions found that over a third of companies purchase by committee, while...

We are expanding, announcing our first office in the USA.

News

We are expanding, announcing our first office in the USA.

August 14th, 2019 - Sadie Burgess

e-shot™ is proud to announce the opening of a new international office, the first in the USA, in Tampa,...

Blacklisting - What it means and what to do about it

Deliverability Email marketing

Blacklisting - What it means and what to do about it

July 23rd, 2019 - Dan Hare

A blacklist from an email marketing perspective is a list of domains or IP addresses that have been associated with spam or more serious forms...

The Controversial History of Email

Email marketing Digital marketing

The Controversial History of Email

July 8th, 2019 -

Introduction

When I set out to compose this piece, I thought to myself ‘The History of Email’, would be a pretty vanilla subject to cover. Little...

Spotting Buyer Behaviour on your website

Digital marketing Web Tracking

Spotting Buyer Behaviour on your website

July 8th, 2019 - Sadie Burgess

Approximately 96% of visitors that come to your website are not ready to buy. However, by visiting your site they are...

e-shot™ is now available on G-Cloud 11

News

e-shot™ is now available on G-Cloud 11

July 5th, 2019 - Sadie Burgess

Forfront are again delighted to be listed as a preferred supplier in G-Cloud 11

Forfront Limited, the Surrey based software company, today...

Whitelisting: How it works and why you should use it

Email marketing Deliverability

Whitelisting: How it works and why you should use it

June 25th, 2019 - Sophie Lambert-Smith

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B),...

Addressing all aspects of the sales funnel with email, with Tim Watson

Best practice Email marketing

Addressing all aspects of the sales funnel with email, with Tim Watson

June 21st, 2019 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with...

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