Unlock insight from your website
Extend your understanding of contact behaviour beyond email and SMS to include website interactions. Google Analytics may tell you how many people have been looking at your website, but e-shot can tell you who…
In addition to email and SMS interactions, you can see each interaction with tracked web pages on contact records.
Your website can be a busy place. Score and categorise important content to differentiate casual browsing from serious interest.
When specific tracked activities occur, you can use that activity as a trigger for email or SMS messages. Remarketing has just as much application in public services as it does in e-commerce.
Website tracking is exclusively available in e-shot ultimate; our most comprehensive solution. Combine the website tracking with other features of ultimate, such as the account entity for a highly sophisticated digital communications capability.