Website tracking

Central Government

Central Government

Local Government

Local Government

NHS

NHS & healthcare

Emergency Services

Emergency Services

Graduation cap

Education

Unlock insight from your website

Extend your understanding of contact behaviour beyond email and SMS to include website interactions. Google Analytics may tell you how many people have been looking at your website, but e-shot can tell you who… 

 

Activity history

In addition to email and SMS interactions, you can see each interaction with tracked web pages on contact records.

Activity history
Page tracking

Page tracking

Your website can be a busy place. Score and categorise important content to differentiate casual browsing from serious interest.

Behavioural targeting

When specific tracked activities occur, you can use that activity as a trigger for email or SMS messages. Remarketing has just as much application in public services as it does in e-commerce.

Behavioural targeting
Ultimate understanding

Ultimate understanding

Website tracking is exclusively available in e-shot ultimate; our most comprehensive solution. Combine the website tracking with other features of ultimate, such as the account entity for a highly sophisticated digital communications capability.

Request a demo

Request a demo

Take a look at the platform in action and get the low down on how it will specifically help your business

Request a demo