Email and SMS automation for councils

Email and SMS automation for councils

Deliver personalised and accessible messaging to inform and engage your audience

e-shot is available on the G-Cloud 12 framework

G-Cloud website

Digital engagement at scale

The challenge 

With a growing expectation for digital experiences by residents and other stakeholder groups, government organisations need easy-to-use tools to manage communications on a contact-centric basis across departments and campaigns. 


How e-shot can help 

e-shot is trusted by public sector organisations to deliver branded messaging at scale. It can be used to automate messaging based on data variables and events, whilst also offering simple ways to manage newsletters and subscriptions.  

With the highest data protection and security standards, alongside the features of each of the e-shot versions, there are a package of additional features we include specifically tailored for the requirements of public sector organisations. 

Find out more

 

Case study

The Education and Skills Funding Agency

"As a government department we are held to a higher standard. Our ability to ensure that our audience receives the right information at the right time, that their data is accurate and secure and we provide a ‘single source of truth’ are the cornerstones to our communication strategy. And e-shot is key in making that happen."      

The environment is fast paced and it is essential that consistent communications can be created and signed off quickly and easily by multiple teams and authors. The ease and sophistication of the messages that can be built with e-shot fulfils this requirement.  

Full story

Citizen information and engagement

Citizen information and engagement

Present reliable and trustworthy information in a consistent, accessible format to your audience. Whether a topic specific newsletter, and general round-up or a tactical broadcast for a specific message present a unified voice that your citizens trust. Easily manage your information governance, understand audience engagement and build on best practice templates design specifically for local government needs. 

Commercial marketing

Commercial marketing

Your audience is used to seeing the design and sophistication of consumer emails. With e-shot you can send beautiful, accessible emails, that are responsive and engaging. Easy split testing makes continuous improvement easy and automations enable sophisticated workflows for maximum effect with the minimum of effort.

Professional audience engagement

Professional audience engagement

Your audience expects more. The fundamental shift to digital first, accelerated by Covid, means your professional audience expect high-quality, consistent, timely and reliable information. They expect personalised, relevant information that is engaging, accessible and mobile optimised. This is easy to achieve with e-shot regardless of how much email experience the campaign creator has. 

Data protection by design

Data protection by design

Automatically record consent and preferences at a contact level across multiple brands or departments and provide data subjects with automatic access to review, modify or delete their personal information.

For more details of how we comply and help you to comply with data protection legislation, please visit our Trust Centre.

Trust Centre

Multiple departments, single solution

Multiple departments, single solution

Share a single subscription to our platform and manage data and designs for different departments and brands entirely separately.

You can also manage multiple email domains (including .gov and .nhs) and SMS identities to ensure brand consistency and optimal deliverability.

More about sub-accounts

Responsive and accessible

Responsive and accessible

Creating and sending campaigns is fast and intuitive and the platform offers a choice of methods to suit all levels of design skill. Emails are automatically made responsive and can be made highly accessible to individuals with additional sensory and/or cognitive requirements.

early market engagement

Early-market engagement

We welcome the opportunity to consult with public sector organisations who are looking to improve their digital communications. Our team can help and advise on a range of topics and are happy to provide advice on planned campaigns and procurement exercises.

Contact our consultants