A robust, secure communication solution for Blue Light organisations

e-shot for emergency services is now available on the G-Cloud 13 framework

G-Cloud website

Digital engagement at scale

The challenge 

Realtime, accessible, broadcast-able communications are critical in times of emergency. You not only need to inform, but be confident that your message has been received. Whether it is a briefing to a team in-action or a warning to the wider community you have simple tools for fast, effective delivery. 

How e-shot can help 

You need a platform that helps you focus on messaging instead of the technicalities of delivering it.

That’s why e-shot gives you:

  • A simple solution… Designing effective emails and forms is easy. Police officers and public servants with no prior marketing experience use it just as confidently as communications professionals.

  • Security and protection… Our commitment to information security is reflected in strict policies, processes and standards such as ISO 27001:2013 and Cyber Essentials Plus.

  • Superb support… We provide software AND a service – our customer success team are always on hand to help and to help quickly. Our average response time is currently under 2 minutes. 

With the highest data protection and security standards, alongside the features of each of the e-shot versions, there are a package of additional features we include specifically tailored for the requirements of public sector organisations. 

e-shot can be procured through direct award or via G-Cloud. Take a look at the e-shot for emergency services service definition for more information.

Find out more.

Notifications and alerts (including emergency broadcast)

Despite the increasing shift toward social channels to share information, email remains the most universally accepted form of contact. Manage your audience to ensure the right person gets the right message at the right time and then review your analytics to understand their engagement. 

Emergency Services alert email example
Email footer example for a fire department

Data protection by design

Automatically record consent and preferences at a contact level across multiple brands or departments and provide data subjects with automatic access to review, modify or delete their personal information.

For more details of how we comply and help you to comply with data protection legislation, please visit our Trust Centre.

Trust Centre

Security and infrastructure

Our systems are housed exclusively in Tier 3 data centres in the UK and certified under ISO 27001:2013 and ISO 9001:2008. We are proud of our 20 years of history of working with the most demanding industries including major financial institutions, NHS and government departments, including The Ministry of Defence.

All of e-shot's security badges including cyber essentials+
Text 'Our median first response time (Jan-Jun 2023) was 51s with a median close time of 1hr 15m' with an image of a clock

Software and a service

Our operation is entirely UK based and our Customer Success team are quick to provide assistance and guidance. We never outsource and everyone dealing with your account has the relevant security clearance for Government work.

How we help

Multiple departments, single solution

Share a single subscription to our platform and manage data and designs for different departments and brands entirely separately.

You can also manage multiple email domains (including .gov and .nhs) and SMS identities to ensure brand consistency and optimal deliverability.

More about sub-accounts

Examples of subaccounts for a Constabulary
Internal comms email examples

Internal communications

Engage and inform your peers and review their responses. Bring cohesion to the wider team and ensure that in challenging times they have the answers they need, when they need them. Use single question surveys for instant feedback, or automations for more sophisticated campaigns. Build on our best practice template library designed to focus on internal communications challenges. 

Reliable Deliverability

Every e-shot customer benefits from dedicated and monitored sending infrastructure. Each message is automatically checked for things that may trigger spam filtration and other cybersecurity countermeasures.

Our technical team are also highly experienced in communicating with public sector networks. Indeed, e-shot was originally developed to help the medical profession and was the first platform used to securely transfer medical guidelines to multiple recipients for the National Institute for Clinical Excellence back in 2002.

Email deliverability score with the account sending domain stats

Case study

The Education and Skills Funding Agency

"As a government department we are held to a higher standard. Our ability to ensure that our audience receives the right information at the right time, that their data is accurate and secure and we provide a ‘single source of truth’ are the cornerstones to our communication strategy. And e-shot is key in making that happen."      

The environment is fast paced and it is essential that consistent communications can be created and signed off quickly and easily by multiple teams and authors. The ease and sophistication of the messages that can be built with e-shot fulfils this requirement.  

Full story

g-cloud 13

e-shot on G-Cloud 13

e-shot is available to public sector organisations via the G-Cloud 13 framework. View e-shot on

e-shot on G-Cloud 13