Personalisation
Personalisation at scale to expand engagement
Relevance inspires engagement
Personalisation of email communications is something that we all expect indeed it is considered a minimum requirement to simply place FirstName in an email.
Today, simply addressing someone by their name doesn’t cut it. Personalisation has evolved to reach new dimensions of hyper-personalisation; so there is now no excuse not to provide each contact with a highly targeted and personalised content experience. And like everything else e-shot, we make it simple.
Basic personalisation
Basic personalisation can be easily achieved by using data held in any of your data fields, whether a standard field or a custom data point and these small elements of personalisation all help to make the email that bit more relevant, and therefore engaging, to the recipient.
As Carnegie, "There is no sweeter sound to one's ear than the sound of his name." - well in an email it's written, but you get the gist...
Triggered communication
Trigger autoresponders and other forms of automated communication from data variables including contact interactions with messages or website pages along with a vast range of data points synced via integrations or our API.
Demographic segmentation
Record a range of values against each contact to improve your segmentation and targeting. You can also limit field values to predefined data types or picklists and expose this data to subscribers via a Preference Centre.
Dynamic sender details
Tailoring the sender alias to a name your recipient recognises, for example their account manager or main organisational contact, is another way to increase engagement. With e-shot you can save a principle contact name and contact address as a custom field which can be used as a dynamic sender alias.
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