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Nudging toward Healthier Choices

Best practice Automation Public Sector

Nudging toward Healthier Choices

October 4th, 2024 - Harry Thomas

In the world of public health communications, influencing behaviour is critical for successful campaigns. Whether you're encouraging healthier...

Email Library Campaign: Fire Kills

Email Library Public Sector Template showcase

Email Library Campaign: Fire Kills

October 4th, 2024 - Harry Thomas

It only takes a small accident for a fire to start in your home. Test your smoke alarms monthly. Find out more fire safety tips here....

Ways effective email comms can help reduce winter pressures on NHS

Public Sector

Ways effective email comms can help reduce winter pressures on NHS

September 26th, 2024 - Harry Thomas

In the winter months, many health conditions such as respiratory diseases e.g. asthma, can be caused or worsened by cold weather. This combined...

Working in partnership with LocalGov Drupal

Integrations Public Sector

Working in partnership with LocalGov Drupal

September 2nd, 2024 -

Announcing partnership with LocalGov DrupalLocalGov Drupal is the publishing platform created by councils, for councils, which is actively working...

Form & landing page design best practice

Best practice

Form & landing page design best practice

August 30th, 2024 - Harry Thomas

In this blog we will cover some best practice tips for when you are creating your forms and landing pages. We will cover some generic best...

Are you a CommsHERO?

Public Sector

Are you a CommsHERO?

August 15th, 2024 -

commsHERO is a community for marketing professionals at all levels to learn, share best practice, inspire, connect, and collaborate with each...

Email Library Campaign: Donate blood

Email Library Public Sector Template showcase

Email Library Campaign: Donate blood

July 11th, 2024 - Harry Thomas

Get involved with the Giving Type campaign by downloading, sharing and using our email materials.Email preview 1Email preview 2 Email preview 3If...

Introducing AI into Local Authority comms workflows

Public Sector

Introducing AI into Local Authority comms workflows

June 18th, 2024 -

Let’s face it, AI is everywhere: Google, Outlook, Mailchimp, Meta, LinkedIn, and now even IOS. Since AI integration is already underway, the best...

SCULPT for Accessibility

Accessibility

SCULPT for Accessibility

June 11th, 2024 -

SCULPT is a bite-size guidance about accessibility. It came out of research conducted within Worcestershire County Council (WCC). It was created by...

Email accessibility checklist

Accessibility Design Resources

Email accessibility checklist

May 16th, 2024 - Sadie Burgess

According to the World Health Organization, 2.2 billion people worldwide live with some form of visual impairment, with approximately 39 million...

Using email to recruit foster carer families

email-marketing Public Sector Resources

Using email to recruit foster carer families

May 16th, 2024 -

The decision-making process for someone considering becoming a foster carer can be anywhere from 3 months to 3 years. Throughout this time email...

A garden waste campaign that was anything but rubbish

Best practice Public Sector email-marketing

A garden waste campaign that was anything but rubbish

May 9th, 2024 -

Whether your council is launching a paid-for garden waste service for the first time or wants to increase subscriber numbers, a well-planned and...

Email Library Campaign: #NoMindLeftBehind

Email Library Public Sector Template showcase

Email Library Campaign: #NoMindLeftBehind

May 1st, 2024 - Harry Thomas

For Mental Health Awareness Week 2024, Mind launched #NoMindLeftBehind. A campaign to raise awareness and vital funds for a future where everyone...

Email Library Campaign: Gamble Aware

Email Library Public Sector Template showcase

Email Library Campaign: Gamble Aware

April 23rd, 2024 - Harry Thomas

GambleAware is the leading charity working to keep people safe from gambling harms. We offer free, confidential advice, tools and support for...

Email Library Campaign: Float to Live

Email Library Public Sector Template showcase

Email Library Campaign: Float to Live

April 19th, 2024 - Harry Thomas

A campaign to help the RNLI to teach people such a valuable skill. Float to Live.Email preview 1Email preview 2 Email preview 3If you are an e-shot...

Email Library Campaign: Help Us Help You

Email Library Public Sector Template showcase

Email Library Campaign: Help Us Help You

April 3rd, 2024 - Harry Thomas

A campaign to increase knowledge of the symptoms of a heart attack and a stroke and encourage anyone experiencing them to dial 999...

Understanding your audience: Email clients

Design Best practice

Understanding your audience: Email clients

March 27th, 2024 - Isabella Winter

We all know how crucial it is to make your emails as effective as possible and to ensure they look good on all email clients, mobile and desktop,...

Forms & landing pages walkthrough: Platform overview

Product walkthroughs

Forms & landing pages walkthrough: Platform overview

March 26th, 2024 - Harry Thomas

Collecting sign ups is a key aspect of email marketing. Forms, landing pages and preference centres make this possible as they allow for users to...

Is it time to jump on the WhatsApp Channel bandwagon?

News Public Sector

Is it time to jump on the WhatsApp Channel bandwagon?

March 25th, 2024 - Dan Hare

Or should we remember Meta’s previous form? WhatsApp Channels, introduced in 2023 as part of the WhatsApp app, offer a way for users to receive...

Campaigns walkthrough: Platform overview

Product walkthroughs

Campaigns walkthrough: Platform overview

March 20th, 2024 - Harry Thomas

e-shot is a platform with endless possibilities, access to the platform is limited to only our customers, for those customers who are new to e-shot...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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