Blog

Dealing with the email marketing Grinch

Email marketing

Dealing with the email marketing Grinch

December 13th, 2018 - Dan Hare

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers...

How to leverage marketing automation over the festive period

Automation

How to leverage marketing automation over the festive period

November 29th, 2018 - Sophie Lambert-Smith

It’s a busy time of year for many marketers and whilst we rapidly approach the day when it is socially acceptable to wear a Christmas jumper, it...

Forfront joins award-winning data centre; Volta

News

Forfront joins award-winning data centre; Volta

November 27th, 2018 - Sadie Burgess

PRESS RELEASE – 27th November 2018


Forfront has successfully completed a major upgrade and migration of the...

Black Friday: 6 lessons learned from 2017

Email marketing

Black Friday: 6 lessons learned from 2017

November 15th, 2018 - Sophie Lambert-Smith

It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

November 2018 Release - Message Preview update

System update

November 2018 Release - Message Preview update

November 13th, 2018 - Sadie Burgess

Our November Update to e-shot features a number of great new features and enhancements. Here’s a summary of some of the key...

e-shot™ team celebrates Halloween with some spooky silliness

e-shot™ team

e-shot™ team celebrates Halloween with some spooky silliness

October 31st, 2018 - Sadie Burgess

It was fun and frolics in the office to celebrate Halloween with the whole team getting involved in some ghoulish goings-on. With the office...

Perfecting personalisation

Best practice Email marketing

Perfecting personalisation

October 16th, 2018 - Sadie Burgess

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

Forfront proud to be included in The Parliamentary Review

News

Forfront proud to be included in The Parliamentary Review

October 5th, 2018 - Sadie Burgess

In the latest edition of The Parliamentary Review you will find a feature on Forfront, e-shot’s parent company. The Parliamentary Review for...

Increase open rates with subject lines that stand out from the crowd

Email marketing

Increase open rates with subject lines that stand out from the crowd

October 1st, 2018 - Sophie Lambert-Smith

According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email...

Tackling marketing department's biggest challenge with Tim Watson

Digital marketing

Tackling marketing department's biggest challenge with Tim Watson

September 12th, 2018 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about the major challenges facing marketing departments in...

Employee Spotlight - Valentin Carlogea

e-shot™ team

Employee Spotlight - Valentin Carlogea

September 11th, 2018 - Sadie Burgess

Welcome to the second of our employee spotlight series. Over the coming weeks, we will be introducing you to some of the team that makes e-shot™...

SMS for the travel and tourism industry

SMS

SMS for the travel and tourism industry

September 3rd, 2018 - Sadie Burgess

Today, travel and technology go hand in hand. We’re using our phones to research and plan our travels and we’re using them when we are away too....

How to use dynamic content to boost engagement

Email marketing Best practice

How to use dynamic content to boost engagement

August 24th, 2018 - Sadie Burgess

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

Top 10 email marketing metrics - a refresher

Email marketing

Top 10 email marketing metrics - a refresher

August 21st, 2018 - Sadie Burgess

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Nail your newsletters with our 10 top tips

Email marketing

Nail your newsletters with our 10 top tips

August 17th, 2018 - Sadie Burgess

Email has three times the users as Facebook and Twitter combined, and people spend about 13 working hours in their inboxes...

8 email automations to start using today

Automation

8 email automations to start using today

August 14th, 2018 - Sadie Burgess

Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.

Newsletters and one-off...

5 top email marketing trends with Jenna Tiffany

Email marketing

5 top email marketing trends with Jenna Tiffany

August 7th, 2018 - Sadie Burgess

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to...

The road to re-engagement

Email marketing

The road to re-engagement

July 31st, 2018 - Sadie Burgess

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to...

How to create email newsletters that convert

Email marketing

How to create email newsletters that convert

July 25th, 2018 - Sadie Burgess

An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience,...

Could SMS be the answer to the restaurant industry’s battle with no-shows?

SMS

Could SMS be the answer to the restaurant industry’s battle with no-shows?

July 17th, 2018 - Sadie Burgess

No-shows aren’t just inconvenient. They can be seriously detrimental, leaving British restaurants and pubs severely out of pocket. On average,...

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