Blog

Forfront proud to be included in The Parliamentary Review

News

Forfront proud to be included in The Parliamentary Review

October 5th, 2018 - Sadie Burgess

In the latest edition of The Parliamentary Review you will find a feature on Forfront, e-shot’s parent company. The Parliamentary Review for...

Increase open rates with subject lines that stand out from the crowd

Email marketing

Increase open rates with subject lines that stand out from the crowd

October 1st, 2018 - Sophie Lambert-Smith

According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email...

Tackling marketing department's biggest challenge with Tim Watson

Digital marketing

Tackling marketing department's biggest challenge with Tim Watson

September 12th, 2018 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about the major challenges facing marketing departments in...

Employee Spotlight - Valentin Carlogea

e-shot™ team

Employee Spotlight - Valentin Carlogea

September 11th, 2018 - Sadie Burgess

Welcome to the second of our employee spotlight series. Over the coming weeks, we will be introducing you to some of the team that makes e-shot™...

SMS for the travel and tourism industry

SMS

SMS for the travel and tourism industry

September 3rd, 2018 - Sadie Burgess

Today, travel and technology go hand in hand. We’re using our phones to research and plan our travels and we’re using them when we are away too....

How to use dynamic content to boost engagement

Email marketing Best practice

How to use dynamic content to boost engagement

August 24th, 2018 - Sadie Burgess

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

Top 10 email marketing metrics - a refresher

Email marketing

Top 10 email marketing metrics - a refresher

August 21st, 2018 - Sadie Burgess

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Nail your newsletters with our 10 top tips

Email marketing

Nail your newsletters with our 10 top tips

August 17th, 2018 - Sadie Burgess

Email has three times the users as Facebook and Twitter combined, and people spend about 13 working hours in their inboxes...

8 email automations to start using today

Automation

8 email automations to start using today

August 14th, 2018 - Sadie Burgess

Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.

Newsletters and one-off...

5 top email marketing trends with Jenna Tiffany

Email marketing

5 top email marketing trends with Jenna Tiffany

August 7th, 2018 - Sadie Burgess

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to...

The road to re-engagement

Email marketing

The road to re-engagement

July 31st, 2018 - Sadie Burgess

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to...

How to create email newsletters that convert

Email marketing

How to create email newsletters that convert

July 25th, 2018 - Sadie Burgess

An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience,...

Could SMS be the answer to the restaurant industry’s battle with no-shows?

SMS

Could SMS be the answer to the restaurant industry’s battle with no-shows?

July 17th, 2018 - Sadie Burgess

No-shows aren’t just inconvenient. They can be seriously detrimental, leaving British restaurants and pubs severely out of pocket. On average,...

When reputation is everything...

Best practice Deliverability

When reputation is everything...

July 11th, 2018 - Sadie Burgess

An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial...

Serve your best email marketing campaign with the help of Wimbledon

Email marketing

Serve your best email marketing campaign with the help of Wimbledon

July 10th, 2018 - Sophie Lambert-Smith

It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries...

Segmentation for success

Email marketing

Segmentation for success

July 3rd, 2018 - Sadie Burgess

We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

10 top tips for subject line success

Email marketing

10 top tips for subject line success

June 19th, 2018 - Sadie Burgess

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Why you need an email preference centre

Email marketing

Why you need an email preference centre

June 12th, 2018 - Sadie Burgess

Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

The wonderful world of welcome

Email marketing

The wonderful world of welcome

May 24th, 2018 - Sadie Burgess

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression...

5 reasons why email automation is good for business

Automation

5 reasons why email automation is good for business

April 30th, 2018 - Sadie Burgess

Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way,...

Solutions

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