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Unawards Masterclass: One week on

Event Best practice

Unawards Masterclass: One week on

April 26th, 2023 - Sadie Burgess

“There were too many highlights from the 10 presenting winners to single out people individually but there were noticeable traits which ran through...

Writing effective alt text

Accessibility Best practice

Writing effective alt text

March 7th, 2023 - Sadie Burgess

Inconsistent use of alt text, or misunderstanding of what is required, is one of the most common problems we find when reviewing our customers’...

Social Media Content Size Guide 2023

Best practice Social media

Social Media Content Size Guide 2023

March 7th, 2023 - Dee Kessler

Having the right image size for social media is important because it can affect how your content is displayed and perceived by your audience. This...

Google Analytics 4 - Quick start guide

Best practice digital-marketing

Google Analytics 4 - Quick start guide

January 16th, 2023 - Harry Thomas

Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...

Using video in your email marketing campaigns

Best practice email-marketing

Using video in your email marketing campaigns

July 26th, 2022 - Sadie Burgess

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

5 considerations when moving ESP

Best practice email-marketing

5 considerations when moving ESP

February 3rd, 2022 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

The impact of IOS15

Best practice email-marketing News

The impact of IOS15

December 14th, 2021 - Sadie Burgess

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

Great quality copy is effective and inclusive

Accessibility Best practice Public Sector

Great quality copy is effective and inclusive

December 2nd, 2021 - Sadie Burgess

As communicators, we want to get out our message successfully. A copywriter’s work is about crafting clear, concise, compelling copy. But writing...

Accessible Communication: A new standard set by Essex County Council

Public Sector Best practice Accessibility

Accessible Communication: A new standard set by Essex County Council

November 25th, 2021 - Sadie Burgess

This week we were lucky enough to attend the Public Service Communications Academy event.The Public Service Communications Academy (Academy) is a...

Dark mode optimisation checklist

email-marketing Best practice Resources

Dark mode optimisation checklist

November 10th, 2021 - Sadie Burgess

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Marketing is not at your service: What we can learn from the ICO's Amex ruling

Best practice email-marketing News Data Protection

Marketing is not at your service: What we can learn from the ICO's Amex ruling

June 15th, 2021 - Sadie Burgess

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  This case is an interesting...

Escape from Junk

email-marketing Deliverability knowledge-hub Best practice

Escape from Junk

June 15th, 2021 - Dan Hare

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

Back to Basics: Top 5 things to consider when designing a template

Design Best practice

Back to Basics: Top 5 things to consider when designing a template

June 8th, 2021 - Sadie Burgess

It can be quite overwhelming staring at a blank screen knowing that what you create will be the basis for a series of coms or even the backbone of...

How the Public Sector can alert and engage with SMS

SMS Best practice Public Sector

How the Public Sector can alert and engage with SMS

March 2nd, 2021 - Sadie Burgess

The value of SMS as a direct and effective marketing tool is well documented, but a growing number of public sector organisations are beginning to...

Black Friday lessons for B2B marketing

Best practice email-marketing Automation

Black Friday lessons for B2B marketing

November 5th, 2020 - Dan Hare

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...

Email planning checklist

Best practice email-marketing Resources

Email planning checklist

October 6th, 2020 - Sadie Burgess

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

How to intelligently generate leads from webinar attendees and virtual events

webinar digital-marketing Best practice

How to intelligently generate leads from webinar attendees and virtual events

October 2nd, 2020 - Dan Hare

The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...

The e-shot webinar webinar - watch the video

Best practice webinar

The e-shot webinar webinar - watch the video

October 1st, 2020 - Dan Hare

On 1st October we held our Webinar webinar. Webinars have become an essential part of the B2B marketing mix and 73% of marketers say they are the...

A picture paints a thousand words, but that's just half the story - Effective use of imagery in email

Best practice

A picture paints a thousand words, but that's just half the story - Effective use of imagery in email

September 10th, 2020 - Sadie Burgess

An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...

If you build it... They will come

digital-marketing Best practice email-marketing

If you build it... They will come

August 19th, 2020 - Sadie Burgess

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...

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