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A garden waste campaign that was anything but rubbish

Best practice digital-marketing Public Sector email-marketing

A garden waste campaign that was anything but rubbish

May 9th, 2024 - Sadie Burgess

Whether your council is launching a paid-for garden waste service for the first time or wants to increase subscriber numbers, a well-planned and...

Understanding your audience: Email clients

Design Best practice

Understanding your audience: Email clients

March 27th, 2024 - Isabella Winter

We all know how crucial it is to make your emails as effective as possible and to ensure they look good on all email clients, mobile and desktop,...

OASIS campaign planning: Start with the end in mind

Public Sector Best practice

OASIS campaign planning: Start with the end in mind

November 28th, 2023 - Sadie Burgess

In the ever-evolving landscape of local government communications, the need for strategic and effective campaign planning has never been more...

Automating a great first impression

email-marketing Best practice Automation

Automating a great first impression

October 26th, 2023 - Harry Thomas

In the world of digital communication, first impressions matter just as much as they do in face-to-face interactions. When someone signs up to your...

Reducing the environmental impact of email

Best practice

Reducing the environmental impact of email

October 25th, 2023 - Sadie Burgess

The carbon footprint of an email comes from the electricity that is used to power the devices on which it is written and read, the networks that...

Colour, contrast and avoiding confusion

Accessibility Best practice

Colour, contrast and avoiding confusion

September 10th, 2023 - Isabella Winter

Colours are like powerful messengers. They can show when it's time to do something, change how we feel, and even affect our bodies. Some...

Link in Bio Apps: The Missing Piece of Your Email Marketing Strategy

Public Sector Best practice News

Link in Bio Apps: The Missing Piece of Your Email Marketing Strategy

May 26th, 2023 - Jakub Gacon

Social Media is a powerful tool to reach an audience of thousands, however it lacks in many areas in which email is key. Obtaining a following is...

Unawards Masterclass: One week on

Event Best practice

Unawards Masterclass: One week on

April 26th, 2023 - Sadie Burgess

“There were too many highlights from the 10 presenting winners to single out people individually but there were noticeable traits which ran through...

Writing effective alt text

Accessibility Best practice

Writing effective alt text

March 7th, 2023 - Sadie Burgess

Inconsistent use of alt text, or misunderstanding of what is required, is one of the most common problems we find when reviewing our customers’...

Social Media Content Size Guide 2023

Best practice Social media

Social Media Content Size Guide 2023

March 7th, 2023 - Dee Kessler

Having the right image size for social media is important because it can affect how your content is displayed and perceived by your audience. This...

Google Analytics 4 - Quick start guide

Best practice digital-marketing

Google Analytics 4 - Quick start guide

January 16th, 2023 - Harry Thomas

Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...

Using video in your email marketing campaigns

Best practice email-marketing

Using video in your email marketing campaigns

July 26th, 2022 - Sadie Burgess

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

5 considerations when moving ESP

Best practice email-marketing

5 considerations when moving ESP

February 3rd, 2022 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability, more accessible...

The impact of IOS15

Best practice email-marketing News

The impact of IOS15

December 14th, 2021 - Sadie Burgess

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

Great quality copy is effective and inclusive

Accessibility Best practice Public Sector

Great quality copy is effective and inclusive

December 2nd, 2021 - Sadie Burgess

As communicators, we want to get out our message successfully. A copywriter’s work is about crafting clear, concise, compelling copy. But writing...

Accessible Communication: A new standard set by Essex County Council

Public Sector Best practice Accessibility

Accessible Communication: A new standard set by Essex County Council

November 25th, 2021 - Sadie Burgess

This week we were lucky enough to attend the Public Service Communications Academy event.The Public Service Communications Academy (Academy) is a...

Dark mode optimisation checklist

email-marketing Best practice Resources

Dark mode optimisation checklist

November 10th, 2021 - Sadie Burgess

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Marketing is not at your service: What we can learn from the ICO's Amex ruling

Best practice email-marketing News Data Protection

Marketing is not at your service: What we can learn from the ICO's Amex ruling

June 15th, 2021 - Sadie Burgess

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  This case is an interesting...

Escape from Junk

email-marketing Deliverability knowledge-hub Best practice

Escape from Junk

June 15th, 2021 - Dan Hare

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

Back to Basics: Top 5 things to consider when designing a template

Design Best practice

Back to Basics: Top 5 things to consider when designing a template

June 8th, 2021 - Sadie Burgess

It can be quite overwhelming staring at a blank screen knowing that what you create will be the basis for a series of coms or even the backbone of...

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