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“There were too many highlights from the 10 presenting winners to single out people individually but there were noticeable traits which ran through...

Inconsistent use of alt text, or misunderstanding of what is required, is one of the most common problems we find when reviewing our customers’...

Having the right image size for social media is important because it can affect how your content is displayed and perceived by your audience. This...

Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

As communicators, we want to get out our message successfully. A copywriter’s work is about crafting clear, concise, compelling copy. But writing...

This week we were lucky enough to attend the Public Service Communications Academy event.The Public Service Communications Academy (Academy) is a...

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  This case is an interesting...

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

It can be quite overwhelming staring at a blank screen knowing that what you create will be the basis for a series of coms or even the backbone of...

The value of SMS as a direct and effective marketing tool is well documented, but a growing number of public sector organisations are beginning to...

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...

On 1st October we held our Webinar webinar. Webinars have become an essential part of the B2B marketing mix and 73% of marketers say they are the...

An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...