Blog

Unawards Masterclass: One week on
April 26th, 2023 - Sadie Burgess
“There were too many highlights from the 10 presenting winners to single out people individually but there were noticeable traits which ran through...

Writing effective alt text
March 7th, 2023 - Sadie Burgess
Inconsistent use of alt text, or misunderstanding of what is required, is one of the most common problems we find when reviewing our customers’...

Social Media Content Size Guide 2023
March 7th, 2023 - Dee Kessler
Having the right image size for social media is important because it can affect how your content is displayed and perceived by your audience. This...

Best practice digital-marketing
Google Analytics 4 - Quick start guide
January 16th, 2023 - Harry Thomas
Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...

Using video in your email marketing campaigns
July 26th, 2022 - Sadie Burgess
Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

5 considerations when moving ESP
February 3rd, 2022 - Sadie Burgess
You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Best practice email-marketing News
The impact of IOS15
December 14th, 2021 - Sadie Burgess
On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

Accessibility Best practice Public Sector
Great quality copy is effective and inclusive
December 2nd, 2021 - Sadie Burgess
As communicators, we want to get out our message successfully. A copywriter’s work is about crafting clear, concise, compelling copy. But writing...

Public Sector Best practice Accessibility
Accessible Communication: A new standard set by Essex County Council
November 25th, 2021 - Sadie Burgess
This week we were lucky enough to attend the Public Service Communications Academy event.The Public Service Communications Academy (Academy) is a...

email-marketing Best practice Resources
Dark mode optimisation checklist
November 10th, 2021 - Sadie Burgess
Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Best practice email-marketing News Data Protection
Marketing is not at your service: What we can learn from the ICO's Amex ruling
June 15th, 2021 - Sadie Burgess
In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing. This case is an interesting...

email-marketing Deliverability knowledge-hub Best practice
Escape from Junk
June 15th, 2021 - Dan Hare
How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

Back to Basics: Top 5 things to consider when designing a template
June 8th, 2021 - Sadie Burgess
It can be quite overwhelming staring at a blank screen knowing that what you create will be the basis for a series of coms or even the backbone of...

SMS Best practice Public Sector
How the Public Sector can alert and engage with SMS
March 2nd, 2021 - Sadie Burgess
The value of SMS as a direct and effective marketing tool is well documented, but a growing number of public sector organisations are beginning to...

Best practice email-marketing Automation
Black Friday lessons for B2B marketing
November 5th, 2020 - Dan Hare
Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...

Best practice email-marketing Resources
Email planning checklist
October 6th, 2020 - Sadie Burgess
This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign. Use this in...

webinar digital-marketing Best practice
How to intelligently generate leads from webinar attendees and virtual events
October 2nd, 2020 - Dan Hare
The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...

The e-shot webinar webinar - watch the video
October 1st, 2020 - Dan Hare
On 1st October we held our Webinar webinar. Webinars have become an essential part of the B2B marketing mix and 73% of marketers say they are the...

A picture paints a thousand words, but that's just half the story - Effective use of imagery in email
September 10th, 2020 - Sadie Burgess
An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...

digital-marketing Best practice email-marketing
If you build it... They will come
August 19th, 2020 - Sadie Burgess
Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...
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