Blog
G-Cloud 12 awards for Forfront for both e-shot & Trustbox
October 4th, 2020 - Dan Hare
e-shot and Trustbox now available via leading public sector framework Forfront, a UK-based software development house, is very pleased to announce...
webinar digital-marketing Best practice
How to intelligently generate leads from webinar attendees and virtual events
October 2nd, 2020 - Dan Hare
The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...
The e-shot webinar webinar - watch the video
October 1st, 2020 - Dan Hare
On 1st October we held our Webinar webinar. Webinars have become an essential part of the B2B marketing mix and 73% of marketers say they are the...
A picture paints a thousand words, but that's just half the story - Effective use of imagery in email
September 10th, 2020 - Sadie Burgess
An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...
Introducing the e-shot Referral Scheme
September 8th, 2020 - Sadie Burgess
We owe a big part of our success to the good word spread by our amazing community of advocates. We’ve always been really grateful for your support....
digital-marketing Best practice email-marketing
If you build it... They will come
August 19th, 2020 - Sadie Burgess
Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...
email-marketing Best practice Resources
Webinar email checklist
August 16th, 2020 - Sadie Burgess
Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed, according...
Making accessibility accessible
August 3rd, 2020 - Sadie Burgess
From 23 September 2020, all public sector organisations have a legal duty to make sure websites meet accessibility requirements.The Minister for...
Do you know your SNDS from your SCL?
July 14th, 2020 - Dan Hare
The rapid rise in businesses adopting Microsoft 365 means that deliverability to Microsoft-controlled inboxes is just as important in B2B email...
Ask the experts, episode 2 - July Webinar recording
July 12th, 2020 - Sadie Burgess
On 9th July we held our second Ask the Experts Q&A webinar. In this webinar recording, our two experts, Dan Hare from e-shot and Alex Hilditch...
digital-marketing Best practice
Marketing through the coronavirus and beyond
June 24th, 2020 - Sadie Burgess
Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...
Everything you need to know about spamtraps
June 4th, 2020 - Sadie Burgess
Deliverability, measured by inbox placement, is key to a successful email marketing program. After all, subscribers cannot engage with emails they...
Expert advice for email marketers 'in these uncertain times'
May 27th, 2020 - Sadie Burgess
In our latest series of webinars we have invited email marketers to ask us anything. There have been a variety of questions from experienced...
Ask the experts, episode 1 - Webinar recording
May 21st, 2020 - Sadie Burgess
On 20th May we held our first Ask the Experts Q&A webinar. In this webinar recording, two experts, Dan Hare from e-shot and Alex Hilditch from...
10 Questions every email marketer has asked at least once…
May 19th, 2020 - Sadie Burgess
There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy the...
When times are tough, you build share.
May 5th, 2020 - Sadie Burgess
The famous quote from Procter & Gamble CEO A.G. Lafley, in the Wall Street Journal is worth considering in more depth in the current world...
Content marketing in a crisis
April 29th, 2020 - Dan Hare
These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog that...
Crisis - A time of opportunity?
Crisis - A time of opportunity?
April 21st, 2020 - Dan Hare
Now is a time of tremendous opportunity! Tremendous opportunity to grow your business. Tremendous opportunity to win customers who, even a few...
Helping you to keep people informed: COVID-19
March 23rd, 2020 - Dan Hare
In times of crisis, it is important that accurate information can be shared quickly and effectively. If you are a public sector organisation (e.g;...
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