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Using Automation to build brand awareness

Email marketing

Using Automation to build brand awareness

February 15th, 2018 - Sadie Burgess

Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way...

What are the benefits of Single vs Double opt in?

Digital marketing

What are the benefits of Single vs Double opt in?

February 9th, 2018 - Sadie Burgess

Are you left feeling confused over what’s the best way to gain consent of visitors email addresses? 

Join the...

Customer centricity is a key theme for 2018

Digital marketing

Customer centricity is a key theme for 2018

January 26th, 2018 - Sadie Burgess

It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look...

Hard Bounces vs soft bounces and what to do with them

Email marketing

Hard Bounces vs soft bounces and what to do with them

January 23rd, 2018 - Sadie Burgess

We’re going back to basics for this piece to define some terms that are key to understanding deliverability.

What is the difference...

Deliverability 101

Best practice Deliverability

Deliverability 101

January 23rd, 2018 - Sadie Burgess

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals...

Do you and your business send and receive Christmas cards?

Digital marketing

Do you and your business send and receive Christmas cards?

December 22nd, 2017 - Sophie Lambert-Smith

The Royals have just released their annual Christmas card, which has the nation gushing over the gorgeous family of 4.

Subject line help to get you noticed this Christmas

Email marketing

Subject line help to get you noticed this Christmas

December 8th, 2017 - Sadie Burgess

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...

5 reasons email is your most valuable marketing tool this Christmas

Email marketing

5 reasons email is your most valuable marketing tool this Christmas

December 6th, 2017 - Sadie Burgess

The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most...

5 techniques to optimise your Black Friday email marketing

Email marketing

5 techniques to optimise your Black Friday email marketing

November 16th, 2017 -

As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is...

Email waits for no one

Email marketing

Email waits for no one

November 8th, 2017 - Sophie Lambert-Smith

There’s no doubt that 2017 has seen some major developments in the ever-evolving world of email marketing. Ranging from game-changing...

e-shot™ dedicated Microsoft Dynamics integration released

Integrations

e-shot™ dedicated Microsoft Dynamics integration released

October 31st, 2017 - Sophie Lambert-Smith

Here at e-shot™ our latest programme of developments have been focused on ensuring easy, safe and secure data transfer, so along with our...

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

Email marketing

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

October 23rd, 2017 - Sadie Burgess

If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your...

Could SMS revolutionise your recruitment business?

SMS

Could SMS revolutionise your recruitment business?

October 19th, 2017 - Sadie Burgess

In any competitive industry, finding a way to stand out and get first mover advantage can be the difference between success and failure. ...

Top 10 email design tips (INFOGRAPHIC)

Email marketing

Top 10 email design tips (INFOGRAPHIC)

October 10th, 2017 - Sophie Lambert-Smith

Using GIFs in email marketing

Using GIFs in email marketing

October 2nd, 2017 - Sadie Burgess

Email marketers are constantly having to battle against our decreasing attention spans and saturated inboxes. To overcome this, any savvy email...

7 tips to make social media and email marketing work together

Social media Email marketing

7 tips to make social media and email marketing work together

August 18th, 2017 - Sophie Lambert-Smith

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one...

5 benefits of email automation [Infographic]

Email marketing

5 benefits of email automation [Infographic]

August 17th, 2017 - Sophie Lambert-Smith

A glance over some of the many benefits your business could obtain by automating aspects of your email marketing. 

Still need...

5 things email marketers need to do to prepare for Christmas

Email marketing

5 things email marketers need to do to prepare for Christmas

August 16th, 2017 - Sadie Burgess

Looking out the window, with the sun beaming down and a warm summer breeze, it could be hard to think about Christmas – it seems so far away…...

The importance of personalising your email campaigns

Personalisation

The importance of personalising your email campaigns

August 14th, 2017 - Sophie Lambert-Smith

“Italian dressing with that” – the waiter remembers every time, leaving me feeling slightly special and with everything I could possibly want...

The power of the preference centre

Digital marketing

The power of the preference centre

August 11th, 2017 - Sadie Burgess

Lurking at the base of every email sits the potential end to your email relationship with your contact – it is all so black and white – with one...

Solutions

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Email marketing healthcheck

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