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The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most...

As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is...

There’s no doubt that 2017 has seen some major developments in the ever-evolving world of email marketing. Ranging from game-changing...

Here at e-shot™ our latest programme of developments have been focused on ensuring easy, safe and secure data transfer, so along with our...

If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your...

In any competitive industry, finding a way to stand out and get first mover advantage can be the difference between success and failure. ...

Email marketers are constantly having to battle against our decreasing attention spans and saturated inboxes. To overcome this, any savvy email...

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one...

A glance over some of the many benefits your business could obtain by automating aspects of your email marketing. 

Still need...

Looking out the window, with the sun beaming down and a warm summer breeze, it could be hard to think about Christmas – it seems so far away…...

“Italian dressing with that” – the waiter remembers every time, leaving me feeling slightly special and with everything I could possibly want...

Lurking at the base of every email sits the potential end to your email relationship with your contact – it is all so black and white – with one...

Keeping your database clean and fresh, with new prospects and new opportunities for your sales team has always been on the marketeers radar –...

I have been having a few conversations recently with my clients about how they can boost their open rates and they have seen some great...

Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing...

Start improving your conversion rates today by implementing these underlying “Do’s and Don’ts” when carrying out split tests on your email...

In case you hadn't realised, this Sunday is Father's Day. But if you have an inbox, you have probably received a mail or two from brands...

If you haven’t taken a close look at your data recently, you are not alone. Markets are ever changing places, business’ close or are acquired...

With so many changes currently taking place in the digital marketing landscape, it can be difficult to keep up with every trend – discerning...