Blog

The wonderful world of welcome

email-marketing

The wonderful world of welcome

November 24th, 2021 - Sadie Burgess

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new...

Local Government email templates

Public Sector Template showcase

Local Government email templates

November 19th, 2021 - Sadie Burgess

Our design team are always working hard to come up with new, engaging and useful templates, be it functional, seasonal or special interest. Each...

Template showcase: Environmental Update

Template showcase

Template showcase: Environmental Update

November 18th, 2021 - Sadie Burgess

In this edition of our template showcase we are looking at an environment update newsletter created with local government in mind. that includes...

Template showcase: Local Government Newsletter

Template showcase

Template showcase: Local Government Newsletter

November 18th, 2021 - Sadie Burgess

In this edition of our template showcase we are looking at design created with local government in mind that includes some interesting design...

Template showcase: Local Government Newsletter (multiple CTA)

Template showcase

Template showcase: Local Government Newsletter (multiple CTA)

November 18th, 2021 - Sadie Burgess

In this edition of our template showcase we are looking at design created with local government in mind that includes some interesting design...

Template showcase: Local Government Webinar invitation

Template showcase

Template showcase: Local Government Webinar invitation

November 18th, 2021 - Sadie Burgess

In this edition of our template showcase we are looking at a highly functional design created with local government in mind to be used for event or...

Dark mode optimisation checklist

email-marketing Best practice Resources

Dark mode optimisation checklist

November 10th, 2021 - Sadie Burgess

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

What Impact will social value have?

Event Public Sector

What Impact will social value have?

November 2nd, 2021 -

Social value is not just important because the Cabinet Office say it is, but government departments, suppliers and indeed, the charities who stand...

Simple and secure

Simple and secure

October 26th, 2021 - Sadie Burgess

We are delighted to announce that Forfront Ltd has been awarded ISO 27001:2013 - the international standard for information security management...

Halloween email templates

Design Template showcase

Halloween email templates

October 14th, 2021 - Dan Hare

Free Halloween email designsAvoid the horror of giving your emails a Halloween theme with our professionally designed templates.Each template has...

Embrace the darkness

email-marketing Design

Embrace the darkness

October 11th, 2021 - Sadie Burgess

Dark Mode is taking over the inbox— the 2021 litmus report proports that the number of Apple users now embracing dark mode to view email is...

iOS15 Q&A

iOS15 Q&A

September 20th, 2021 - Sadie Burgess

How will Apple's latest release impact email marketing?In this article we have pulled together all the key questions that we are being asked...

New guidance on public sector communications

Public Sector

New guidance on public sector communications

September 1st, 2021 - Sadie Burgess

The Information Commissioner’s Office (ICO) has published a new resource to help public sector organisations understand when the direct marketing...

Keeping your e-shot account secure

Keeping your e-shot account secure

July 23rd, 2021 - Sadie Burgess

The e-shot platform offers a high level of security by design to its customers. It is, however, the responsibility of our customers to ensure that...

Marketing is not at your service: What we can learn from the ICO's Amex ruling

Best practice email-marketing News Data Protection

Marketing is not at your service: What we can learn from the ICO's Amex ruling

June 15th, 2021 - Sadie Burgess

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  This case is an interesting...

Escape from Junk

email-marketing Deliverability knowledge-hub Best practice

Escape from Junk

June 15th, 2021 - Dan Hare

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

Apple announces the end of email open tracking

News email-marketing Data Protection

Apple announces the end of email open tracking

June 9th, 2021 - Dan Hare

At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...

Yahoo! Mail Gamble

email-marketing News

Yahoo! Mail Gamble

June 9th, 2021 - Dan Hare

Yahoo! and AOL have been sold again by Verizon Media to Apollo Global Management; owners of The Venetian resort in Las Vegas. The private equity...

Back to Basics: Top 5 things to consider when designing a template

Design Best practice

Back to Basics: Top 5 things to consider when designing a template

June 8th, 2021 - Sadie Burgess

It can be quite overwhelming staring at a blank screen knowing that what you create will be the basis for a series of coms or even the backbone of...

Template showcase: Newsletter template 1

Template showcase

Template showcase: Newsletter template 1

June 8th, 2021 - Sadie Burgess

In this edition of our template showcase we are looking at a newsletter design template that uses a restricted colour palette and a variety of...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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