Blog

As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for...

Are events a cornerstone in your marketing strategy? Do you want your events filled to capacity? When you hold events, do you wish you could...

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We...

Email automations are a powerful and efficient way to get more out of your marketing.

Use automation to...

Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of...

Research[1] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a...

Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way...

Are you left feeling confused over what’s the best way to gain consent of visitors email addresses? 

Join the...

It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look...

We’re going back to basics for this piece to define some terms that are key to understanding deliverability.

What is the difference...

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals...

The Royals have just released their annual Christmas card, which has the nation gushing over the gorgeous family of 4.

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...

The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most...

As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is...

There’s no doubt that 2017 has seen some major developments in the ever-evolving world of email marketing. Ranging from game-changing...

Here at e-shot™ our latest programme of developments have been focused on ensuring easy, safe and secure data transfer, so along with our...