Blog

The average Briton will hold 6 jobs in their working life, so the concept of a job for life is well and truly a thing of the past. The recruitment...

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

Work with usWe have a number of important roles to fill at present and a new video to explain a little bit more about what it is like to work with...

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable channels...

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple to...

Email marketing remains one of the highest performing digital channels. According to a recent report by Litmus, even those who regarded their email...

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. But, around one in...

Deliverability is key to your email campaign, impacting your success even before your great subject line or fabulous content. You have no doubt...

If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...

Do you use preview text in your email marketing campaigns?Your contacts will generally spend about 2 seconds deciding whether they open your email...

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers contend...

It’s a busy time of year for many marketers and whilst we rapidly approach the day when it is socially acceptable to wear a Christmas jumper, it...

It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

Our November Update to e-shot features a number of great new features and enhancements. Here’s a summary of some of the key updates:Update to...

It was fun and frolics in the office to celebrate Halloween with the whole team getting involved in some ghoulish goings-on. With the office kitted...

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie, author of...

In the latest edition of The Parliamentary Review you will find a feature on Forfront, e-shot’s parent company. The Parliamentary Review for...

According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email as Spam based solely...

This week we are talking to the inimitable Tim Watson from Zettasphere about the major challenges facing marketing departments in 2018. With 14...

Welcome to the second of our employee spotlight series. Over the coming weeks, we will be introducing you to some of the team that makes e-shot™...