Blog

We understand how asking about someone's gender on a form can be a sensitive and controversial issue. Gender is a personal characteristic, and...

The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

Cookies and Challenges with Joanne SweeneyThis week I was delighted to talk to the multi-award-winning Joanne Sweeney, Chief Executive of the...

Understanding and Reducing the Carbon Footprint of Email When we think about carbon emissions, our minds usually jump to planes, cars, and...

“Internal communications function is responsible for equipping our people with the organisational knowledge they need to work effectively, with...

On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members.  Have you noticed that in many of the national...

The 14th-22nd November marks the 2022 living wage week, with both the Living Wage Foundation and Living Wage Employers, like us, hosting events up...

In the words of LGA “Delivered correctly, internal communications have the ability to inform, engage and inspire your workforce to fulfil your...

“E-mail - in digital communication terms - is an ancient and often under-utilised channel, but it’s clear that it remains a stubbornly popular...

Many government communications seek to change behaviours in order to implement government policy or improve society.The objective of most behaviour...

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

As marketers the term ‘Mobile first’ is often thrown around. Mobile first, put simply refers to the process of designing an online experience for...

Before we get started, lets take a moment to put your email in context:An estimated 306.4 billion emails were sent and received per day in 2020....

What is a preference centre? An email preference centre is a page that gives your subscribers a choice in the emails they get from you (such as...

What is data sovereignty? Data sovereignty is the concept that digital data is subject to the laws of the country in which it is processed. SaaS...

In January the Government announced that local authorities will receive £37.8m to boost their cyber resilience.The funding has been announced as...

Traditional usernames and passwords can be easily compromised. Multi-factor authentication (MFA), is a security control that requires users to...

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...

Phishing and Business Email CompromiseBusiness email compromise is a cyberattack that is designed to gain access to critical business information...

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...