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In the latest edition of The Parliamentary Review you will find a feature on Forfront, e-shot’s parent company. The Parliamentary Review for...

According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email...

This week we are talking to the inimitable Tim Watson from Zettasphere about the major challenges facing marketing departments in...

Welcome to the second of our employee spotlight series. Over the coming weeks, we will be introducing you to some of the team that makes e-shot™...

Today, travel and technology go hand in hand. We’re using our phones to research and plan our travels and we’re using them when we are away too....

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Email has three times the users as Facebook and Twitter combined, and people spend about 13 working hours in their inboxes...

Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.

Newsletters and one-off...

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to...

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to...

An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience,...

No-shows aren’t just inconvenient. They can be seriously detrimental, leaving British restaurants and pubs severely out of pocket. On average,...

An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial...

It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries...

We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression...

Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way,...