Blog

UKHSA modelling suggests that, unless MMR vaccination rates improve, London could see a measles outbreak with tens of thousands of cases.You can...

Since October 2022, Outlook users have been able to react to email messages. Since its release this feature has been gaining popularity amongst...

Social Media is a powerful tool to reach an audience of thousands, however it lacks in many areas in which email is key. Obtaining a following is...

Waste and recycling teams are collaborating closely with communications teams to create campaigns that inform, educate and engage citizens in...

The Curb-cut/curb-drop effect refers to the idea that designing for accessibility for people with disabilities ultimately benefits everyone. The...

Web Content Accessibility Guidelines (WCAG) are a set of technical standards and guidelines created by the World Wide Web Consortium (W3C) to...

Inconsistent use of alt text, or misunderstanding of what is required, is one of the most common problems we find when reviewing our customers’...

We understand how asking about someone's gender on a form can be a sensitive and controversial issue. Gender is a personal characteristic, and...

The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

Cookies and Challenges with Joanne SweeneyThis week I was delighted to talk to the multi-award-winning Joanne Sweeney, Chief Executive of the...

Understanding and Reducing the Carbon Footprint of Email When we think about carbon emissions, our minds usually jump to planes, cars, and...

“Internal communications function is responsible for equipping our people with the organisational knowledge they need to work effectively, with...

On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members.  Have you noticed that in many of the national...

The 14th-22nd November marks the 2022 living wage week, with both the Living Wage Foundation and Living Wage Employers, like us, hosting events up...

In the words of LGA “Delivered correctly, internal communications have the ability to inform, engage and inspire your workforce to fulfil your...

“E-mail - in digital communication terms - is an ancient and often under-utilised channel, but it’s clear that it remains a stubbornly popular...

Many government communications seek to change behaviours in order to implement government policy or improve society.The objective of most behaviour...

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

As marketers the term ‘Mobile first’ is often thrown around. Mobile first, put simply refers to the process of designing an online experience for...

Before we get started, lets take a moment to put your email in context:An estimated 306.4 billion emails were sent and received per day in 2020....