Blog

How to leverage marketing automation over the festive period
November 29th, 2018 - Sophie Lambert-Smith
It’s a busy time of year for many marketers and whilst we rapidly approach the day when it is socially acceptable to wear a Christmas jumper, it...

Forfront joins award-winning data centre; Volta
November 27th, 2018 - Sadie Burgess
PRESS RELEASE – 27th November 2018
Forfront has successfully completed a major upgrade and migration of the...

Black Friday: 6 lessons learned from 2017
November 15th, 2018 - Sophie Lambert-Smith
It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

November 2018 Release - Message Preview update
November 13th, 2018 - Sadie Burgess
Our November Update to e-shot features a number of great new features and enhancements. Here’s a summary of some of the key...

e-shot™ team celebrates Halloween with some spooky silliness
October 31st, 2018 - Sadie Burgess
It was fun and frolics in the office to celebrate Halloween with the whole team getting involved in some ghoulish goings-on. With the office...

Perfecting personalisation
October 16th, 2018 - Sadie Burgess
Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

Forfront proud to be included in The Parliamentary Review
October 5th, 2018 - Sadie Burgess
In the latest edition of The Parliamentary Review you will find a feature on Forfront, e-shot’s parent company. The Parliamentary Review for...

Increase open rates with subject lines that stand out from the crowd
October 1st, 2018 - Sophie Lambert-Smith
According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email...

Tackling marketing department's biggest challenge with Tim Watson
September 12th, 2018 - Sadie Burgess
This week we are talking to the inimitable Tim Watson from Zettasphere about the major challenges facing marketing departments in...

Employee Spotlight - Valentin Carlogea
September 11th, 2018 - Sadie Burgess
Welcome to the second of our employee spotlight series. Over the coming weeks, we will be introducing you to some of the team that makes e-shot™...

SMS for the travel and tourism industry
September 3rd, 2018 - Sadie Burgess
Today, travel and technology go hand in hand. We’re using our phones to research and plan our travels and we’re using them when we are away too....

How to use dynamic content to boost engagement
August 24th, 2018 - Sadie Burgess
Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

Top 10 email marketing metrics - a refresher
August 21st, 2018 - Sadie Burgess
Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Nail your newsletters with our 10 top tips
August 17th, 2018 - Sadie Burgess
Email has three times the users as Facebook and Twitter combined, and people spend about 13 working hours in their inboxes...

8 email automations to start using today
August 14th, 2018 - Sadie Burgess
Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.
Newsletters and one-off...

5 top email marketing trends with Jenna Tiffany
August 7th, 2018 - Sadie Burgess
In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to...

The road to re-engagement
July 31st, 2018 - Sadie Burgess
We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to...

How to create email newsletters that convert
July 25th, 2018 - Sadie Burgess
An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience,...

Could SMS be the answer to the restaurant industry’s battle with no-shows?
July 17th, 2018 - Sadie Burgess
No-shows aren’t just inconvenient. They can be seriously detrimental, leaving British restaurants and pubs severely out of pocket. On average,...

When reputation is everything...
July 11th, 2018 - Sadie Burgess
An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial...
Solutions
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.