Blog

Campaigns walkthrough: Platform overview

product walkthroughs

Campaigns walkthrough: Platform overview

March 20th, 2024 - Harry Thomas

e-shot is a platform with endless possibilities, access to the platform is limited to only our customers, for those customers who are new to e-shot...

Designs walkthrough: Platform overview

Design product walkthroughs

Designs walkthrough: Platform overview

March 20th, 2024 - Harry Thomas

e-shot offers a state-of-the-art email editor, Smart editor is our prized jewel which enables stunning accessible emails to be made in seconds. ...

Email Library Campaign: Child immunisation

Email Library Public Sector Template showcase

Email Library Campaign: Child immunisation

March 20th, 2024 - Harry Thomas

In order to address falling rates, and ensure children are best protected against preventable diseases, the UKHSA and the NHS launched a national...

AI in email marketing

email-marketing

AI in email marketing

March 19th, 2024 - Jakub Gacon

While AI brings the potential of endless and sometimes game-changing possibilities to email marketing, it also comes with some risks and should be...

Dark mode optimisation checklist

email-marketing Best practice Resources

Dark mode optimisation checklist

March 10th, 2024 - Sadie Burgess

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Spotlight on security 

Spotlight on security 

Spotlight on security 

March 7th, 2024 - Sadie Burgess

In line with Government and NCSC advice around cybersecurity, we are taking a proactive approach to safeguarding our solutions from the increased...

Welcome to our new apprentice: Jacob

e-shot-team

Welcome to our new apprentice: Jacob

February 8th, 2024 -

We asked our new newly onboarded software testing apprentice about his experiences at Forfront so far and the motivations behind choosing an...

Email Library Campaign: UK Health Security Agency - Cold Weather

Email Library Public Sector Template showcase

Email Library Campaign: UK Health Security Agency - Cold Weather

February 1st, 2024 - Harry Thomas

A campaign to help prepare us for the cold weather this winter season. Make sure to stay up to date with the UK Health Security...

“I don’t make predictions and I never will”

Public Sector

“I don’t make predictions and I never will”

January 23rd, 2024 -

I thought I would misquote Paul Gasgoine to set the tone for this piece – as it rather aptly sums up exactly the conversation Darren Caveney and I...

OASIS campaign planning: Start with the end in mind

Public Sector Best practice

OASIS campaign planning: Start with the end in mind

November 28th, 2023 -

In the ever-evolving landscape of local government communications, the need for strategic and effective campaign planning has never been more...

The power of data story telling

Public Sector

The power of data story telling

November 28th, 2023 -

Data underpins our digital world and lives. However, finding insights is just the first step in driving change. The real value comes when people...

Gmail and Yahoo increase email protection

Deliverability

Gmail and Yahoo increase email protection

November 23rd, 2023 -

Gmail and Yahoo plan to apply changes in early 2024 that are designed to enhance the security of emails delivered to their platforms by focusing on...

Template showcase: Events

Template showcase Automation

Template showcase: Events

November 23rd, 2023 - Isabella Winter

Email is a direct and personal way to connect with your audience. Sending event updates ensures on time notifications, giving subscribers time to...

Tricks and treats of using ghost buttons

Design

Tricks and treats of using ghost buttons

October 31st, 2023 -

In the world of email design, aesthetics, and functionality often go hand in hand. One design trend that has gained popularity in recent years is...

Automating a great first impression

email-marketing Best practice Automation

Automating a great first impression

October 26th, 2023 - Harry Thomas

In the world of digital communication, first impressions matter just as much as they do in face-to-face interactions. When someone signs up to your...

Reducing the environmental impact of email

Best practice

Reducing the environmental impact of email

October 25th, 2023 -

The carbon footprint of an email comes from the electricity that is used to power the devices on which it is written and read, the networks that...

Proud sponsors of LGcomms Academy 2023

Event Public Sector News

Proud sponsors of LGcomms Academy 2023

October 1st, 2023 -

 We are delighted to be headline sponsor of LGComms Academy 2023, which is taking place on 9th-10th November in Cutler's Hall,...

Proud sponsors of 8th annual Unawards

Public Sector News

Proud sponsors of 8th annual Unawards

September 19th, 2023 -

THE 8TH ANNUAL #UNAWARDS: PROUD SPONSOR Since 2014 the comms2point0 UnAwards has been celebrating and showcasing the fantastic work of public...

Colour, contrast and avoiding confusion

Accessibility Best practice

Colour, contrast and avoiding confusion

September 10th, 2023 - Isabella Winter

Colours are like powerful messengers. They can show when it's time to do something, change how we feel, and even affect our bodies. Some...

Action Oriented Design

Design

Action Oriented Design

September 7th, 2023 - Isabella Winter

In this digital age, where attention spans are shorter than ever, grabbing and maintaining the attention of your audience is crucial. One powerful...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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