Blog

The wonderful world of welcome
November 24th, 2021 - Sadie Burgess
We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new...
)-(Presentation)-(1000-x-563-px).jpg)
Public Sector Template showcase
Local Government email templates
November 19th, 2021 - Sadie Burgess
Our design team are always working hard to come up with new, engaging and useful templates, be it functional, seasonal or special interest. Each...

Template showcase: Environmental Update
November 18th, 2021 - Sadie Burgess
In this edition of our template showcase we are looking at an environment update newsletter created with local government in mind. that includes...

Template showcase: Local Government Newsletter
November 18th, 2021 - Sadie Burgess
In this edition of our template showcase we are looking at design created with local government in mind that includes some interesting design...

Template showcase: Local Government Newsletter (multiple CTA)
November 18th, 2021 - Sadie Burgess
In this edition of our template showcase we are looking at design created with local government in mind that includes some interesting design...

Template showcase: Local Government Webinar invitation
November 18th, 2021 - Sadie Burgess
In this edition of our template showcase we are looking at a highly functional design created with local government in mind to be used for event or...

email-marketing Best practice Resources
Dark mode optimisation checklist
November 10th, 2021 - Sadie Burgess
Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...
.jpg)
What Impact will social value have?
November 2nd, 2021 -
Social value is not just important because the Cabinet Office say it is, but government departments, suppliers and indeed, the charities who stand...
.jpg)
Simple and secure
October 26th, 2021 - Sadie Burgess
We are delighted to announce that Forfront Ltd has been awarded ISO 27001:2013 - the international standard for information security management...

Halloween email templates
October 14th, 2021 - Dan Hare
Free Halloween email designsAvoid the horror of giving your emails a Halloween theme with our professionally designed templates.Each template has...

Embrace the darkness
October 11th, 2021 - Sadie Burgess
Dark Mode is taking over the inbox— the 2021 litmus report proports that the number of Apple users now embracing dark mode to view email is...

iOS15 Q&A
September 20th, 2021 - Sadie Burgess
How will Apple's latest release impact email marketing?In this article we have pulled together all the key questions that we are being asked...

New guidance on public sector communications
September 1st, 2021 - Sadie Burgess
The Information Commissioner’s Office (ICO) has published a new resource to help public sector organisations understand when the direct marketing...

Keeping your e-shot account secure
July 23rd, 2021 - Sadie Burgess
The e-shot platform offers a high level of security by design to its customers. It is, however, the responsibility of our customers to ensure that...

Best practice email-marketing News Data Protection
Marketing is not at your service: What we can learn from the ICO's Amex ruling
June 15th, 2021 - Sadie Burgess
In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing. This case is an interesting...

email-marketing Deliverability knowledge-hub Best practice
Escape from Junk
June 15th, 2021 - Dan Hare
How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

News email-marketing Data Protection
Apple announces the end of email open tracking
June 9th, 2021 - Dan Hare
At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...

Yahoo! Mail Gamble
June 9th, 2021 - Dan Hare
Yahoo! and AOL have been sold again by Verizon Media to Apollo Global Management; owners of The Venetian resort in Las Vegas. The private equity...

Back to Basics: Top 5 things to consider when designing a template
June 8th, 2021 - Sadie Burgess
It can be quite overwhelming staring at a blank screen knowing that what you create will be the basis for a series of coms or even the backbone of...

Template showcase: Newsletter template 1
June 8th, 2021 - Sadie Burgess
In this edition of our template showcase we are looking at a newsletter design template that uses a restricted colour palette and a variety of...
Solutions
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.