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5 reasons email is your most valuable marketing tool this Christmas

Email marketing

5 reasons email is your most valuable marketing tool this Christmas

December 6th, 2017 - Sadie Burgess

The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most...

5 techniques to optimise your Black Friday email marketing

Email marketing

5 techniques to optimise your Black Friday email marketing

November 16th, 2017 - Oliver Newton

As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is...

Email waits for no one

Email marketing

Email waits for no one

November 8th, 2017 - Sophie Lambert-Smith

There’s no doubt that 2017 has seen some major developments in the ever-evolving world of email marketing. Ranging from game-changing...

e-shot™ dedicated Microsoft Dynamics integration released

Integrations

e-shot™ dedicated Microsoft Dynamics integration released

October 31st, 2017 - Sophie Lambert-Smith

Here at e-shot™ our latest programme of developments have been focused on ensuring easy, safe and secure data transfer, so along with our...

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

Email marketing

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

October 23rd, 2017 - Sadie Burgess

If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your...

Could SMS revolutionise your recruitment business?

SMS

Could SMS revolutionise your recruitment business?

October 19th, 2017 - Sadie Burgess

In any competitive industry, finding a way to stand out and get first mover advantage can be the difference between success and failure. ...

Top 10 email design tips (INFOGRAPHIC)

Email marketing

Top 10 email design tips (INFOGRAPHIC)

October 10th, 2017 - Sophie Lambert-Smith

Using GIFs in email marketing

Using GIFs in email marketing

October 2nd, 2017 - Sadie Burgess

Email marketers are constantly having to battle against our decreasing attention spans and saturated inboxes. To overcome this, any savvy email...

7 tips to make social media and email marketing work together

Social media Email marketing

7 tips to make social media and email marketing work together

August 18th, 2017 - Sophie Lambert-Smith

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one...

5 benefits of email automation [Infographic]

Email marketing

5 benefits of email automation [Infographic]

August 17th, 2017 - Sophie Lambert-Smith

A glance over some of the many benefits your business could obtain by automating aspects of your email marketing. 

Still need...

5 things email marketers need to do to prepare for Christmas

Email marketing

5 things email marketers need to do to prepare for Christmas

August 16th, 2017 - Sadie Burgess

Looking out the window, with the sun beaming down and a warm summer breeze, it could be hard to think about Christmas – it seems so far away…...

The importance of personalising your email campaigns

Personalisation

The importance of personalising your email campaigns

August 14th, 2017 - Sophie Lambert-Smith

“Italian dressing with that” – the waiter remembers every time, leaving me feeling slightly special and with everything I could possibly want...

The power of the preference centre

Digital marketing

The power of the preference centre

August 11th, 2017 - Sadie Burgess

Lurking at the base of every email sits the potential end to your email relationship with your contact – it is all so black and white – with one...

If I can't purchase data lists, how can I keep my prospect database going?

Email marketing

If I can't purchase data lists, how can I keep my prospect database going?

August 10th, 2017 - Sadie Burgess

Keeping your database clean and fresh, with new prospects and new opportunities for your sales team has always been on the marketeers radar –...

7 tweaks to your subject lines that will improve open rates

Email marketing

7 tweaks to your subject lines that will improve open rates

July 20th, 2017 - Sophie Lambert-Smith

I have been having a few conversations recently with my clients about how they can boost their open rates and they have seen some great...

Personalise your email marketing with dynamic content

Email marketing

Personalise your email marketing with dynamic content

July 6th, 2017 - Sadie Burgess

Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing...

Email A/B Testing Best Practises

Best practice

Email A/B Testing Best Practises

July 1st, 2017 - Sadie Burgess

Start improving your conversion rates today by implementing these underlying “Do’s and Don’ts” when carrying out split tests on your email...

A round up of the best Father's Day subject lines

A round up of the best Father's Day subject lines

June 16th, 2017 - Sadie Burgess

In case you hadn't realised, this Sunday is Father's Day. But if you have an inbox, you have probably received a mail or two from brands...

Keeping your data clean – farewell freeserve.co.uk

Best practice

Keeping your data clean – farewell freeserve.co.uk

June 7th, 2017 - Sadie Burgess

If you haven’t taken a close look at your data recently, you are not alone. Markets are ever changing places, business’ close or are acquired...

How the travel industry uses email in 2017

Email marketing

How the travel industry uses email in 2017

May 26th, 2017 - Sadie Burgess

With so many changes currently taking place in the digital marketing landscape, it can be difficult to keep up with every trend – discerning...

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