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Email is a direct and personal way to connect with your audience. Sending event updates ensures on time notifications, giving subscribers time to...

In the world of digital communication, first impressions matter just as much as they do in face-to-face interactions. When someone signs up to your...

By implementing effective waste management practices and engaging citizens in positive recycling behaviours, local authorities can create a more...

Waste and recycling teams are collaborating closely with communications teams to create campaigns that inform, educate and engage citizens in...

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...

Automated Series is the most versatile campaign tool in e-shot, enabling you to configure a sequence of emails, actions, delays and conditions,...

The average Briton will hold 6 jobs in their working life, so the concept of a job for life is well and truly a thing of the past. The recruitment...

It’s a busy time of year for many marketers and whilst we rapidly approach the day when it is socially acceptable to wear a Christmas jumper, it...

Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.Newsletters and one-off campaigns...

Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way, marketing...

Do you find yourself looking at the clock thinking ‘where did the time go?’ Are you carrying out repetitive, manual tasks, wishing you had the...

Email automations are a powerful and efficient way to get more out of your marketing.Use automation to increase:salesretention andrecall of your...

“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your...