Blog

Google attempts to l'AMP Facebook

Email marketing Digital marketing

Google attempts to l'AMP Facebook

May 15th, 2019 - Sophie Lambert-Smith

 First a little whirlwind tour through some of tech history…

The first mobile phone call was made in 1973 (by Martin Cooper @...

What is a GIF and why should you care

Email marketing

What is a GIF and why should you care

May 9th, 2019 - Sadie Burgess

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those...

SPF, DKIM & DMARC demystified

Deliverability

SPF, DKIM & DMARC demystified

May 8th, 2019 -

What do Diana Ross and emails have in common? Well, Diana famously once sang “Do you know where you’re going to?” This same question...

Joyful Animations in Outlook

Email marketing

Joyful Animations in Outlook

May 1st, 2019 - Dan Hare

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather...

Everything you ever wanted to know about spam traps

Deliverability

Everything you ever wanted to know about spam traps

April 23rd, 2019 - Sadie Burgess

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. But, around...

Making “we miss you” hit the mark

Email marketing

Making “we miss you” hit the mark

April 18th, 2019 - Sadie Burgess

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

5 considerations when moving ESP

Best practice Email marketing

5 considerations when moving ESP

April 11th, 2019 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Email marketing for small business

Email marketing

Email marketing for small business

April 8th, 2019 - Sadie Burgess

Every penny spent on marketing must be money well spent.

Email marketing is an efficient way to ensure that small businesses can reach out...

Keep calm and carry on marketing

News

Keep calm and carry on marketing

March 25th, 2019 - Sadie Burgess

With the UK set to leave the EU on or shortly after 29th March, we wanted to reassure clients that there will be no impact to our services as a...

Email automation buys recruiters more time and increased success

Automation Email marketing

Email automation buys recruiters more time and increased success

March 20th, 2019 - Sadie Burgess

The average Briton will hold 6 jobs in their working life, so the concept of a job for life is well and truly a thing of the past. The...

Maintaining your email marketing database

Best practice

Maintaining your email marketing database

February 22nd, 2019 - Dan Hare

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

Working at Forfront, (the makers of e-shot™)

e-shot™ team

Working at Forfront, (the makers of e-shot™)

February 21st, 2019 - Sadie Burgess

Work with us

We have a number of important roles to fill at present and a new video to explain a little bit more about what it is like to...

Fall in love with email again

Email marketing

Fall in love with email again

February 12th, 2019 - Sadie Burgess

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable...

Date-driven campaigns cheat sheet

Best practice

Date-driven campaigns cheat sheet

February 12th, 2019 - Dan Hare

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple...

Email Marketing Healthcheck

Best practice

Email Marketing Healthcheck

January 31st, 2019 - Dan Hare

Email marketing remains one of the highest performing digital channels. According to a recent report by Litmus, even those who regarded their...

Email Forensics update

System update

Email Forensics update

January 24th, 2019 - Sadie Burgess

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. But, around...

Take control of your deliverability with e-shot™ Forensics

News

Take control of your deliverability with e-shot™ Forensics

January 10th, 2019 - Sadie Burgess

Deliverability is key to your email campaign, impacting your success even before your great subject line or fabulous content. You have no doubt...

Automated series cheat sheet

Best practice

Automated series cheat sheet

January 10th, 2019 - Dan Hare

If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...

Salesforce integration with e-shot™

Integrations

Salesforce integration with e-shot™

January 9th, 2019 -

At e-shot™ we regularly collect feedback from our customers, and use it to help build the tools, integrations, and services that our customers...

Perfecting your preview text

Email marketing Best practice

Perfecting your preview text

January 8th, 2019 - Sadie Burgess

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Solutions

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Email marketing healthcheck

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