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Content marketing in a crisis

Best practice Digital marketing

Content marketing in a crisis

April 29th, 2020 - Dan Hare

These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog...

Crisis - A time of opportunity?

Digital marketing Email marketing

Crisis - A time of opportunity?

April 21st, 2020 - Dan Hare

Now is a time of tremendous opportunity! Tremendous opportunity to grow your business. Tremendous opportunity to win customers...

Helping you to keep people informed: COVID-19

News

Helping you to keep people informed: COVID-19

March 23rd, 2020 - Dan Hare

In times of crisis, it is important that accurate information can be shared quickly and effectively. 

If you are a public sector...

Email accessibility checklist

Design Email marketing

Email accessibility checklist

March 16th, 2020 - Sadie Burgess

For many businesses email accessibility is a significant concern. Use our simple list of checks to make sure that you have the basics right to...

Email pre-flight checklist

Email marketing Best practice

Email pre-flight checklist

March 12th, 2020 - Sadie Burgess

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Emoji Effect – Symbols in the subject line

Email marketing

Emoji Effect – Symbols in the subject line

February 20th, 2020 - Sadie Burgess

Emojis are here to stay. Whether you’re using the most popular emoji in the world (😂) or showing your Valentine some love, they’re ingrained in...

Are you using the right emojis? 😕

Email marketing

Are you using the right emojis? 😕

February 20th, 2020 - Sadie Burgess

In January the Unicode Consortium announced 117 new emojis for 2020. Chances are you have used an emoji or two in you communications 😊, but...

Welcome to the darkside

Email marketing Design

Welcome to the darkside

January 22nd, 2020 - Sadie Burgess

Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email...

New GDPR guidance from ICO

Digital marketing News

New GDPR guidance from ICO

January 14th, 2020 - Sadie Burgess

The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.

And...

How will 2020 design trends influence your email creative?

Email marketing

How will 2020 design trends influence your email creative?

January 3rd, 2020 - Sadie Burgess

The world of design continues to evolve and graphic design, along with technological advancement, continue to have and influence on email...

CCPA in a nutshell: A Marketer’s Guide to the California Consumer Privacy Act

News

CCPA in a nutshell: A Marketer’s Guide to the California Consumer Privacy Act

December 19th, 2019 - Sadie Burgess

What Is the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act of 2018, also known as CCPA or AB-375, is the most...

Building trust with your leads with an effective email nurture programme

Digital marketing Email marketing

Building trust with your leads with an effective email nurture programme

December 10th, 2019 - Sadie Burgess

Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as...

Is your vision into next year 2020?

Digital marketing Email marketing

Is your vision into next year 2020?

November 26th, 2019 - Sadie Burgess

It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...

Campaign optimisation on B**** F*****

Email marketing

Campaign optimisation on B**** F*****

November 22nd, 2019 - Dan Hare

One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to...

Email software with automatic zombie detection

Email marketing

Email software with automatic zombie detection

October 30th, 2019 - Dan Hare

Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...

Making sure your business is in the black

Digital marketing

Making sure your business is in the black

October 23rd, 2019 - Sadie Burgess

UK spend on online retail sites on Black Friday in 2018 reached £1.49bn – a positive 7.3% increase from 2017. 67% of all discounts...

Email marketing: ROI and immeasurable benefits

Digital marketing

Email marketing: ROI and immeasurable benefits

October 14th, 2019 - Sadie Burgess

No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage...

Increasing brand recognition and improving security – introducing BIMI

Deliverability

Increasing brand recognition and improving security – introducing BIMI

September 26th, 2019 - Sadie Burgess

Email remains one of the most popular and effective marketing communication mediums available to successful marketing teams. There are more than...

5 minute guide to automation steps

Automation

5 minute guide to automation steps

August 30th, 2019 - Sadie Burgess

Automated Series is the most versatile campaign tool in e-shot, enabling you to configure a sequence of emails, actions, delays and conditions,...

Why ABM makes sense

Digital marketing ABM

Why ABM makes sense

August 28th, 2019 - Sadie Burgess

Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically.

Are...

Solutions

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Email marketing healthcheck

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