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The media estate - Why build an owned audience

Public Sector Best practice

The media estate - Why build an owned audience

July 9th, 2025 - Harry Thomas

The media estate - Why build an owned audienceIn today’s digital-first world, public sector organisations must reach and engage diverse communities...

How the Data Use and Access laws are changing UK data protection laws

Best practice Data Protection

How the Data Use and Access laws are changing UK data protection laws

July 3rd, 2025 - Harry Thomas

The Data (Use and Access) Act 2025 (DUAA) is a new Act of Parliament that updates some laws about digital information matters. It changes data...

Using COM-B for email campaigns that drive behaviour change

Best practice Public Sector Automation

Using COM-B for email campaigns that drive behaviour change

July 2nd, 2025 -

Public sector communicators are often tasked with achieving big outcomes on tight budgets—whether that’s helping people stop smoking, increasing...

Email Library Campaign: Be part of something big

Email Library Template showcase

Email Library Campaign: Be part of something big

May 28th, 2025 - Harry Thomas

A job in early years and childcare is unique and rewarding. You get to be part of a child’s early education and help to shape their future. No...

Gmail takes aim at inbox clutter with new 'Manage subscriptions' hub

News

Gmail takes aim at inbox clutter with new 'Manage subscriptions' hub

May 12th, 2025 - Jakub Gacon

Google is enhancing Gmail with a helpful new tool. They are introducing a dedicated “Manage subscriptions” page, currently rolling out to Android...

Entra use cases

Integrations

Entra use cases

May 2nd, 2025 - Harry Thomas

Engaging Communities, Delivering Services: How e-shot Empowers the UK Public Sector Communicating effectively is the lifeblood of the UK public...

Pop-ups: From Passive Browsing to Purposeful Action

Public Sector Best practice

Pop-ups: From Passive Browsing to Purposeful Action

May 1st, 2025 - Jakub Gacon

Pop-ups have come a long way from their clickbait origins. When used with intention and purpose, they can play a vital role in helping public...

Email Library Campaign: Think Pharmacy First

Email Library Template showcase

Email Library Campaign: Think Pharmacy First

March 20th, 2025 - Harry Thomas

The 'Think pharmacy first' campaign will increase public awareness that pharmacists can provide some prescription medicines if needed,...

Email Library Campaign: Make a difference - Work for your local council

Email Library Public Sector Template showcase

Email Library Campaign: Make a difference - Work for your local council

February 24th, 2025 - Harry Thomas

A campaign to encourage people to work for their local councils. If you already work for a council or a partner organisation, you can take part in...

Does Apple think your newsletter is a promotion? Apple Mail iOS 18 changes

Deliverability Public Sector News Best practice

Does Apple think your newsletter is a promotion? Apple Mail iOS 18 changes

February 21st, 2025 - Harry Thomas

In the recent Apple Event, new details came to light about what to expect in iOS 18.  In this blog we will cover some of the key changes and how...

Career growth through apprenticeships

e-shot-team

Career growth through apprenticeships

February 10th, 2025 - Harry Thomas

Embarking on a career journey can be both exciting and daunting, especially when deciding between different paths such as university,...

Email Library Campaign: Little Moments Together

Email Library Public Sector Template showcase

Email Library Campaign: Little Moments Together

February 10th, 2025 - Harry Thomas

The Department for Education and Department for Health and Social Care's Start for Life ‘Little Moments Together’ campaign aims to educate...

Email Library Campaign: Act FAST - Stroke

Email Library Public Sector Template showcase

Email Library Campaign: Act FAST - Stroke

January 20th, 2025 - Harry Thomas

This campaign increases knowledge of the signs of a stroke and encourages people to dial 999 immediately in response to any sign – even if it...

Guest blog: Are you ready for structural reform?

Public Sector

Guest blog: Are you ready for structural reform?

January 14th, 2025 -

For our first guest post of 2025 I am delighted to share this from Georgia Turner. A Chart. PR consultant with 25 years experience motivating,...

Maximising impact with limited resources in 2025

Public Sector

Maximising impact with limited resources in 2025

January 9th, 2025 -

Local authority communications teams are poised to navigate one of the most transformative years in decades. As the Government's white paper...

2025 inspiration: Email design

Design Public Sector

2025 inspiration: Email design

January 2nd, 2025 -

While subject lines and content remain crucial, the design of your emails plays a pivotal role in capturing attention and driving engagement among...

Best use of email for 2025

Best practice Public Sector

Best use of email for 2025

December 10th, 2024 - Harry Thomas

It was our second year judging the category of “Best use of email” at the UnAwards this year and we were delighted that along with 2024 being a...

Email goes EAST

Public Sector Best practice

Email goes EAST

November 29th, 2024 - Harry Thomas

The Role of Email in Driving Behavioural Change: Harnessing the EAST Framework for Impactful CampaignsIn the world of behavioural change, public...

Email Library Campaign: Get Vaccinated. Get Winter Strong.

Email Library Public Sector Template showcase

Email Library Campaign: Get Vaccinated. Get Winter Strong.

October 23rd, 2024 - Harry Thomas

This campaign encourages audiences to get the vaccinations they’re eligible for, so they’re better able to defend themselves against viruses this...

Back from the future of local government communications

Public Sector News

Back from the future of local government communications

October 17th, 2024 -

Pictured from left to right: Andy Allsopp from Essex County Council, Lisa Nandy, Secretary of State for Culture, Media and Sport, Danni Clayton...

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