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Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers...

It’s a busy time of year for many marketers and whilst we rapidly approach the day when it is socially acceptable to wear a Christmas jumper, it...

PRESS RELEASE – 27th November 2018

Forfront has successfully completed a major upgrade and migration of the...

It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

Our November Update to e-shot features a number of great new features and enhancements. Here’s a summary of some of the key...

It was fun and frolics in the office to celebrate Halloween with the whole team getting involved in some ghoulish goings-on. With the office...

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

In the latest edition of The Parliamentary Review you will find a feature on Forfront, e-shot’s parent company. The Parliamentary Review for...

According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email...

This week we are talking to the inimitable Tim Watson from Zettasphere about the major challenges facing marketing departments in...

Welcome to the second of our employee spotlight series. Over the coming weeks, we will be introducing you to some of the team that makes e-shot™...

Today, travel and technology go hand in hand. We’re using our phones to research and plan our travels and we’re using them when we are away too....

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Email has three times the users as Facebook and Twitter combined, and people spend about 13 working hours in their inboxes...

Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.

Newsletters and one-off...

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to...

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to...

An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience,...