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 First a little whirlwind tour through some of tech history…

The first mobile phone call was made in 1973 (by Martin Cooper @...

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those...

What do Diana Ross and emails have in common? Well, Diana famously once sang “Do you know where you’re going to?” This same question...

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather...

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. But, around...

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Every penny spent on marketing must be money well spent.

Email marketing is an efficient way to ensure that small businesses can reach out...

With the UK set to leave the EU on or shortly after 29th March, we wanted to reassure clients that there will be no impact to our services as a...

The average Briton will hold 6 jobs in their working life, so the concept of a job for life is well and truly a thing of the past. The...

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

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We have a number of important roles to fill at present and a new video to explain a little bit more about what it is like to...

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable...

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple...

Email marketing remains one of the highest performing digital channels. According to a recent report by Litmus, even those who regarded their...

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. But, around...

Deliverability is key to your email campaign, impacting your success even before your great subject line or fabulous content. You have no doubt...

If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...

At e-shot™ we regularly collect feedback from our customers, and use it to help build the tools, integrations, and services that our customers...

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...