Blog

Everything you need to know about spamtraps
June 4th, 2020 - Sadie Burgess
Deliverability, measured by inbox placement, is key to a successful email marketing program. After all, subscribers cannot engage with emails...

Expert advice for email marketers 'in these uncertain times'
May 27th, 2020 - Sadie Burgess
In our latest series of webinars we have invited email marketers to ask us anything. There have been a variety of questions from...

Ask the experts, episode 1 - Webinar recording
May 21st, 2020 - Sadie Burgess
On 20th May we held our first Ask the Experts Q&A webinar.
In this webinar recording, two experts, Dan Hare from e-shot and Alex...

10 Questions every email marketer has asked at least once…
May 19th, 2020 - Sadie Burgess
There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy...

When times are tough, you build share.
May 5th, 2020 - Sadie Burgess
The famous quote from Procter & Gamble CEO A.G. Lafley, in the Wall Street Journal is worth considering in more depth in the...

Best practice Digital marketing
Content marketing in a crisis
April 29th, 2020 - Dan Hare
These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog...

Digital marketing Email marketing
Crisis - A time of opportunity?
April 21st, 2020 - Dan Hare
Now is a time of tremendous opportunity! Tremendous opportunity to grow your business. Tremendous opportunity to win customers...

Helping you to keep people informed: COVID-19
March 23rd, 2020 - Dan Hare
In times of crisis, it is important that accurate information can be shared quickly and effectively.
If you are a public sector...

Email accessibility checklist
March 16th, 2020 - Sadie Burgess
For many businesses email accessibility is a significant concern. Use our simple list of checks to make sure that you have the basics right to...

Email pre-flight checklist
March 12th, 2020 - Sadie Burgess
We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Emoji Effect – Symbols in the subject line
February 20th, 2020 - Sadie Burgess
Emojis are here to stay. Whether you’re using the most popular emoji in the world (😂) or showing your Valentine some love, they’re ingrained in...

Are you using the right emojis? 😕
February 20th, 2020 - Sadie Burgess
In January the Unicode Consortium announced 117 new emojis for 2020. Chances are you have used an emoji or two in you communications 😊, but...

Welcome to the darkside
January 22nd, 2020 - Sadie Burgess
Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email...

New GDPR guidance from ICO
January 14th, 2020 - Sadie Burgess
The
Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of
practice.
And...

How will 2020 design trends influence your email creative?
January 3rd, 2020 - Sadie Burgess
The world of design continues to evolve and graphic design, along with technological advancement, continue to have and influence on email...

CCPA in a nutshell: A Marketer’s Guide to the California Consumer Privacy Act
December 19th, 2019 - Sadie Burgess
What Is the California Consumer Privacy Act (CCPA)?
The California Consumer Privacy Act of 2018, also known as CCPA or AB-375, is the most...

Digital marketing Email marketing
Building trust with your leads with an effective email nurture programme
December 10th, 2019 - Sadie Burgess
Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as...

Digital marketing Email marketing
Is your vision into next year 2020?
November 26th, 2019 - Sadie Burgess
It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...

Campaign optimisation on B**** F*****
November 22nd, 2019 - Dan Hare
One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to...
Solutions
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.