Blog
5 ways email can be used to promote local elections
February 16th, 2026 - Harry Thomas
Local elections suffer without direct contact. During campaigns, crucial information doesn’t reach the right people, confusion grows, and turnout...
Email Library Template showcase
Email Library Campaign: NHS Healthy Choices Quiz
January 18th, 2026 - Harry Thomas
The Healthy Choices Quiz offers a simple way to assess your lifestyle across six themes. Upon completion, it provides an overall score and...
Public sector email benchmarks for 2026
January 5th, 2026 - Harry Thomas
What the data from 300 million public sector emails sent last year shows us (and what it doesn’t) This report summarises the 2025 performance over...
Email Library Template showcase
Email Library Campaign: Childhood Immunisations
November 18th, 2025 - Harry Thomas
Childhood vaccination programmes prevent around 5,000 deaths and over 100,000 hospital admissions each year in England. Vaccine uptake levels have...
How Local Authorities use storytelling and email to drive real-world change
November 4th, 2025 - Harry Thomas
In the ever-crowded world of public sector communications, facts alone aren’t enough to capture attention—especially when you’re competing with the...
Cybersecurity considerations for government communications teams
October 21st, 2025 - Sadie Burgess
In an age where digital communications are central to citizen engagement, government communications teams face increasing scrutiny, not just over...
Email Library Template showcase
Email Library Campaign: Buy safe, be safe: avoid e-bike and e-scooter fires
October 15th, 2025 - Harry Thomas
E-bikes offer people an eco-friendly, affordable and convenient mode of transport, enabling more people to cycle and support their health and...
Template showcase Public Sector Automation
Supporting more complex recruitment processes
October 9th, 2025 -
Firefighting isn’t a typical job, so the application process isn’t typical either. It’s not about writing a CV or filling in forms.There are...
Email Library Template showcase
Email Library Campaign: Respiratory syncytial virus vaccination programme
October 7th, 2025 - Harry Thomas
This campaign aims to support stakeholders in explaining and promoting the vaccination programme to pregnant women and older people.It has been...
How FirePRO changed my view on email forever
September 14th, 2025 -
Autumn 2014.11 years ago. Yes, really.Taylor Swift had just released the 1989 album that was about to launch her into galactic mega-stardom....
Building trust with residents through multichannel communication
September 4th, 2025 - Harry Thomas
In an age of instant news, social media saturation, and growing public scepticism, trust is the most valuable currency a local authority can hold....
Forfront named finalist in two SME National Business Awards 2025 categories
July 21st, 2025 -
Forfront is proud to announce that it has been shortlisted as a finalist in two prestigious categories at the SME National Business Awards...
The European Accessibility Act: What You Need to Know
July 18th, 2025 - Harry Thomas
If you're a communications professional working in or with a UK local authority, you might think the European Accessibility Act (EAA) has...
5 Practical steps to build your email newsletter audience
July 15th, 2025 - Harry Thomas
If you're responsible for communications in a local authority or other public sector organisation, you already know that email newsletters are...
The media estate - Why build an owned audience
July 9th, 2025 - Harry Thomas
The media estate - Why build an owned audienceIn today’s digital-first world, public sector organisations must reach and engage diverse communities...
How the Data Use and Access laws are changing UK data protection laws
July 3rd, 2025 - Harry Thomas
The Data (Use and Access) Act 2025 (DUAA) is a new Act of Parliament that updates some laws about digital information matters. It changes data...
Best practice Public Sector Automation
Using COM-B for email campaigns that drive behaviour change
July 2nd, 2025 -
Public sector communicators are often tasked with achieving big outcomes on tight budgets—whether that’s helping people stop smoking, increasing...
Email Library Template showcase
Email Library Campaign: Be part of something big
May 28th, 2025 - Harry Thomas
A job in early years and childcare is unique and rewarding. You get to be part of a child’s early education and help to shape their future. No...
Gmail takes aim at inbox clutter with new 'Manage subscriptions' hub
May 12th, 2025 - Jakub Gacon
Google is enhancing Gmail with a helpful new tool. They are introducing a dedicated “Manage subscriptions” page, currently rolling out to Android...
Entra use cases
May 2nd, 2025 - Harry Thomas
Engaging Communities, Delivering Services: How e-shot Empowers the UK Public Sector Communicating effectively is the lifeblood of the UK public...
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