Blog

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

As marketers the term ‘Mobile first’ is often thrown around. Mobile first, put simply refers to the process of designing an online experience for...

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We spoke...

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

The last few years have changed us all. The way many of us work, now in virtual and hybrid environments. The impact of the digital world permeated...

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new...

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Dark Mode is taking over the inbox— the 2021 litmus report proports that the number of Apple users now embracing dark mode to view email is...

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  This case is an interesting...

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...

Yahoo! and AOL have been sold again by Verizon Media to Apollo Global Management; owners of The Venetian resort in Las Vegas. The private equity...

There has long been debate on whether the inclusion of a menu within email is a good idea or not – and as with all things email it seems – the...

Datareportal reports that there are 4.2 billion social media users around the world at the start of 2021, equating to more than 53% of the total...

Take a look at the new email marketing capabilities of the e-shot Smart Editor. Create email designs that are responsive, accessible and interactive.

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...