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Email marketing Design Template showcase
Platinum Jubilee Templates
May 20th, 2022 - Sadie Burgess
Our design team are always working hard to come up with new, engaging and useful templates, be it functional, seasonal or special interest. Each...

Email marketing Deliverability
Allowlisting: How it works and why you should encourage it
February 28th, 2022 - Sadie Burgess
With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...

Email engagement is on the up – 7 more trends for 2022
January 14th, 2022 - Sadie Burgess
The last few years have changed us all. The way many of us work, now in virtual and hybrid environments. The impact of the digital world permeated...

Dark mode optimisation checklist
November 10th, 2021 - Sadie Burgess
Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Embrace the darkness
October 11th, 2021 - Sadie Burgess
Dark Mode is taking over the inbox— the 2021 litmus report proports that the number of Apple users now embracing dark mode to view email is...

Best practice Email marketing News
Don’t let iOS15 take a bite out of your email results
August 10th, 2021 - Sadie Burgess
On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

Email marketing Deliverability Knowledge hub Best practice
Escape from Junk
June 15th, 2021 - Dan Hare
How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

Best practice Email marketing News Data Protection
Marketing is not at your service: What we can learn from the ICO's Amex ruling
June 15th, 2021 - Sadie Burgess
In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing. This case is an interesting...

News Email marketing Data Protection
Apple announces the end of email open tracking
June 9th, 2021 - Dan Hare
At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...

Yahoo! Mail Gamble
June 9th, 2021 - Dan Hare
Yahoo! and AOL have been sold again by Verizon Media to Apollo Global Management; owners of The Venetian resort in Las Vegas. The private equity...

Using Menus to make your contacts hungry for more
March 15th, 2021 - Sadie Burgess
There has long been debate on whether the inclusion of a menu within email is a good idea or not – and as with all things email it seems – the...

Back to Basics: Social Media buttons in your email
March 9th, 2021 - Sadie Burgess
Datareportal reports that there are 4.2 billion social media users around the world at the start of 2021, equating to more than 53% of the total...

Watch now: Smart Editor Overview
February 3rd, 2021 - Sadie Burgess
Take a look at the new email marketing capabilities of the e-shot Smart Editor. Create email designs that are responsive, accessible and interactive.

Using Video in your email marketing campaigns
February 2nd, 2021 - Sadie Burgess
Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

Best practice Email marketing Automation
Black Friday lessons for B2B marketing
November 5th, 2020 - Dan Hare
Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...
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Email planning checklist
October 6th, 2020 - Sadie Burgess
This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign. Use this in...

Digital marketing Best practice Email marketing
If you build it... They will come
August 19th, 2020 - Sadie Burgess
Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...

Webinar email checklist
August 16th, 2020 - Sadie Burgess
Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed, according...

Expert advice for email marketers 'in these uncertain times'
May 27th, 2020 - Sadie Burgess
In our latest series of webinars we have invited email marketers to ask us anything. There have been a variety of questions from experienced...

10 Questions every email marketer has asked at least once…
May 19th, 2020 - Sadie Burgess
There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy the...
Solutions
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.