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The decision-making process for someone considering becoming a foster carer can be anywhere from 3 months to 3 years. Throughout this time email...

Whether your council is launching a paid-for garden waste service for the first time or wants to increase subscriber numbers, a well-planned and...

While AI brings the potential of endless and sometimes game-changing possibilities to email marketing, it also comes with some risks and should be...

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

We understand how asking about someone's gender on a form can be a sensitive and controversial issue. Gender is a personal characteristic, and...

The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members.  Have you noticed that in many of the national...

Many government communications seek to change behaviours in order to implement government policy or improve society.The objective of most behaviour...

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

As marketers the term ‘Mobile first’ is often thrown around. Mobile first, put simply refers to the process of designing an online experience for...

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

A blocklist (previously known as blacklist - see https://www.ncsc.gov.uk/blog-post/terminology-its-not-black-and-white) from an email marketing...

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right format for your mail? Which...

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

We’re going back to basics for this piece to define some terms that are key to understanding deliverability.What is the difference between a hard...

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over...

Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing...