Blog

Designing forms for gender diversity and inclusion
February 20th, 2023 - Sadie Burgess
We understand how asking about someone's gender on a form can be a sensitive and controversial issue. Gender is a personal characteristic, and...

Adapting to the Future: Preparing for 2023
January 11th, 2023 - Sadie Burgess
Staying up-to-date on marketing trends wasn't just a challenge in 2022. 14% of marketers believe keeping up with the latest marketing trends...

Email design trends 2023
January 4th, 2023 - Sadie Burgess
2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page,...

email-marketing digital-marketing
The ABC of CTAs
December 22nd, 2022 - Sadie Burgess
The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

Public Sector News email-marketing
New email library for national campaign toolkits
November 30th, 2022 - Sadie Burgess
On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members. Have you noticed that in many of the national...

Building successful behavioural change campaigns
October 18th, 2022 - Sadie Burgess
Many government communications seek to change behaviours in order to implement government policy or improve society.The objective of most behaviour...

Using video in your email marketing campaigns
July 26th, 2022 - Sadie Burgess
Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

Are you thinking mobile first?
July 19th, 2022 - Harry Thomas
As marketers the term ‘Mobile first’ is often thrown around. Mobile first, put simply refers to the process of designing an online experience for...

How to select the right ESP for you with Jordie Van Rijn
May 12th, 2022 - Sadie Burgess
There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We spoke...

email-marketing Deliverability
Allowlisting: How it works and why you should encourage it
February 28th, 2022 - Sadie Burgess
With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...

5 considerations when moving ESP
February 3rd, 2022 - Sadie Burgess
You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability, more accessible...

Email engagement is on the up – 7 more trends for 2022
January 14th, 2022 - Sadie Burgess
The last few years have changed us all. The way many of us work, now in virtual and hybrid environments. The impact of the digital world permeated...

5 design trends to inspire your email comms (2022 edition)
January 10th, 2022 - Sadie Burgess
Each year, we look to design trends to engage and inspire us, to provoke thoughts on new ways to communicate. New ways to get our message across...

Best practice email-marketing News
The impact of IOS15
December 14th, 2021 - Sadie Burgess
On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

The wonderful world of welcome
November 24th, 2021 - Sadie Burgess
We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new...

email-marketing Best practice Resources
Dark mode optimisation checklist
November 10th, 2021 - Sadie Burgess
Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Embrace the darkness
October 11th, 2021 - Sadie Burgess
Dark Mode is taking over the inbox— the 2021 litmus report proports that the number of Apple users now embracing dark mode to view email is...

Best practice email-marketing News Data Protection
Marketing is not at your service: What we can learn from the ICO's Amex ruling
June 15th, 2021 - Sadie Burgess
In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing. This case is an interesting...

email-marketing Deliverability knowledge-hub Best practice
Escape from Junk
June 15th, 2021 - Dan Hare
How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

News email-marketing Data Protection
Apple announces the end of email open tracking
June 9th, 2021 - Dan Hare
At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...
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