Blog

We understand how asking about someone's gender on a form can be a sensitive and controversial issue. Gender is a personal characteristic, and...

Staying up-to-date on marketing trends wasn't just a challenge in 2022. 14% of marketers believe keeping up with the latest marketing trends...

2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page,...

The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members.  Have you noticed that in many of the national...

Many government communications seek to change behaviours in order to implement government policy or improve society.The objective of most behaviour...

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

As marketers the term ‘Mobile first’ is often thrown around. Mobile first, put simply refers to the process of designing an online experience for...

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We spoke...

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability, more accessible...

The last few years have changed us all. The way many of us work, now in virtual and hybrid environments. The impact of the digital world permeated...

Each year, we look to design trends to engage and inspire us, to provoke thoughts on new ways to communicate. New ways to get our message across...

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new...

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Dark Mode is taking over the inbox— the 2021 litmus report proports that the number of Apple users now embracing dark mode to view email is...

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  This case is an interesting...

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...