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Adapting to the Future: Preparing for 2023

Email marketing

Adapting to the Future: Preparing for 2023

January 11th, 2023 - Sadie Burgess

Staying up-to-date on marketing trends wasn't just a challenge in 2022. 14% of marketers believe keeping up with the latest marketing trends...

Email design trends 2023

Design Email marketing

Email design trends 2023

January 4th, 2023 - Sadie Burgess

2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page,...

The ABC of CTAs

Email marketing Digital marketing

The ABC of CTAs

December 22nd, 2022 - Sadie Burgess

The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

New email library for national campaign toolkits

Public Sector News Email marketing

New email library for national campaign toolkits

November 30th, 2022 - Sadie Burgess

On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members.  Have you noticed that in many of the national...

Building successful behavioural change campaigns

Public Sector Email marketing

Building successful behavioural change campaigns

October 18th, 2022 - Sadie Burgess

Many government communications seek to change behaviours in order to implement government policy or improve society.The objective of most behaviour...

Using video in your email marketing campaigns

Best practice Email marketing

Using video in your email marketing campaigns

July 26th, 2022 - Sadie Burgess

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

Are you thinking mobile first?

Email marketing

Are you thinking mobile first?

July 19th, 2022 - Harry Thomas

As marketers the term ‘Mobile first’ is often thrown around. Mobile first, put simply refers to the process of designing an online experience for...

How to select the right ESP for you with Jordie Van Rijn

Email marketing

How to select the right ESP for you with Jordie Van Rijn

May 12th, 2022 - Sadie Burgess

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We spoke...

Allowlisting: How it works and why you should encourage it

Email marketing Deliverability

Allowlisting: How it works and why you should encourage it

February 28th, 2022 - Sadie Burgess

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...

5 considerations when moving ESP

Best practice Email marketing

5 considerations when moving ESP

February 3rd, 2022 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Email engagement is on the up – 7 more trends for 2022

Email marketing

Email engagement is on the up – 7 more trends for 2022

January 14th, 2022 - Sadie Burgess

The last few years have changed us all. The way many of us work, now in virtual and hybrid environments. The impact of the digital world permeated...

The impact of IOS15

Best practice Email marketing News

The impact of IOS15

December 14th, 2021 - Sadie Burgess

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

The wonderful world of welcome

Email marketing

The wonderful world of welcome

November 24th, 2021 - Sadie Burgess

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new...

Dark mode optimisation checklist

Email marketing Best practice

Dark mode optimisation checklist

November 10th, 2021 - Sadie Burgess

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Embrace the darkness

Email marketing Design

Embrace the darkness

October 11th, 2021 - Sadie Burgess

Dark Mode is taking over the inbox— the 2021 litmus report proports that the number of Apple users now embracing dark mode to view email is...

Marketing is not at your service: What we can learn from the ICO's Amex ruling

Best practice Email marketing News Data Protection

Marketing is not at your service: What we can learn from the ICO's Amex ruling

June 15th, 2021 - Sadie Burgess

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  This case is an interesting...

Escape from Junk

Email marketing Deliverability Knowledge hub Best practice

Escape from Junk

June 15th, 2021 - Dan Hare

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

Apple announces the end of email open tracking

News Email marketing Data Protection

Apple announces the end of email open tracking

June 9th, 2021 - Dan Hare

At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...

Yahoo! Mail Gamble

Email marketing News

Yahoo! Mail Gamble

June 9th, 2021 - Dan Hare

Yahoo! and AOL have been sold again by Verizon Media to Apollo Global Management; owners of The Venetian resort in Las Vegas. The private equity...

Using Menus to make your contacts hungry for more

Design Email marketing

Using Menus to make your contacts hungry for more

March 15th, 2021 - Sadie Burgess

There has long been debate on whether the inclusion of a menu within email is a good idea or not – and as with all things email it seems – the...

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