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Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Dark Mode is taking over the inbox— the 2021 litmus report proports that the number of Apple users now embracing dark mode to view email is...

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  This case is an interesting...

At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...

Yahoo! and AOL have been sold again by Verizon Media to Apollo Global Management; owners of The Venetian resort in Las Vegas. The private equity...

There has long been debate on whether the inclusion of a menu within email is a good idea or not – and as with all things email it seems – the...

Datareportal reports that there are 4.2 billion social media users around the world at the start of 2021, equating to more than 53% of the total...

Take a look at the new email marketing capabilities of the e-shot Smart Editor. Create email designs that are responsive, accessible and interactive.

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...

Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed, according...

In our latest series of webinars we have invited email marketers to ask us anything.  There have been a variety of questions from experienced...

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy the...

Now is a time of tremendous opportunity! Tremendous opportunity to grow your business. Tremendous opportunity to win customers who, even a few...

For many businesses email accessibility is a significant concern. Use our simple list of checks to make sure that you have the basics right to...

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...