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Customer centricity is a key theme for 2018

Digital marketing

Customer centricity is a key theme for 2018

January 26th, 2018 - Sadie Burgess

It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look forward...

Hard Bounces vs soft bounces and what to do with them

Email marketing

Hard Bounces vs soft bounces and what to do with them

January 23rd, 2018 - Sadie Burgess

We’re going back to basics for this piece to define some terms that are key to understanding deliverability.What is the difference between a hard...

Deliverability 101

Best practice Deliverability

Deliverability 101

January 23rd, 2018 - Sadie Burgess

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine...

Do you and your business send and receive Christmas cards?

Digital marketing

Do you and your business send and receive Christmas cards?

December 22nd, 2017 -

The Royals have just released their annual Christmas card, which has the nation gushing over the gorgeous family of 4.

Subject line help to get you noticed this Christmas

Email marketing

Subject line help to get you noticed this Christmas

December 8th, 2017 - Sadie Burgess

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...

5 reasons email is your most valuable marketing tool this Christmas

Email marketing

5 reasons email is your most valuable marketing tool this Christmas

December 6th, 2017 - Sadie Burgess

The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most wonderful...

SMS Marketing and GDPR

SMS Best practice

SMS Marketing and GDPR

December 4th, 2017 - Sadie Burgess

There is no doubt that SMS marketing is a fast and effective way of communicating with your customers and prospects – just look back at some of our...

5 techniques to optimise your Black Friday email marketing

Email marketing

5 techniques to optimise your Black Friday email marketing

November 16th, 2017 - Sadie Burgess

As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is approaching!...

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

Email marketing

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

October 23rd, 2017 - Sadie Burgess

If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your...

Could SMS revolutionise your recruitment business?

SMS

Could SMS revolutionise your recruitment business?

October 19th, 2017 - Sadie Burgess

In any competitive industry, finding a way to stand out and get first mover advantage can be the difference between success and failure. ...

Using GIFs in email marketing

Using GIFs in email marketing

October 2nd, 2017 - Sadie Burgess

Email marketers are constantly having to battle against our decreasing attention spans and saturated inboxes. To overcome this, any savvy email...

7 tips to make social media and email marketing work together

Social media Email marketing

7 tips to make social media and email marketing work together

August 18th, 2017 - Sadie Burgess

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over...

5 benefits of email automation [Infographic]

Email marketing

5 benefits of email automation [Infographic]

August 17th, 2017 - Sadie Burgess

A glance over some of the many benefits your business could obtain by automating aspects of your email marketing. 

5 things email marketers need to do to prepare for Christmas

Email marketing

5 things email marketers need to do to prepare for Christmas

August 16th, 2017 - Sadie Burgess

Looking out the window, with the sun beaming down and a warm summer breeze, it could be hard to think about Christmas – it seems so far away…...

The importance of personalising your email campaigns

Personalisation

The importance of personalising your email campaigns

August 14th, 2017 - Sadie Burgess

“Italian dressing with that” – the waiter remembers every time, leaving me feeling slightly special and with everything I could possibly want for...

The power of the preference centre

Digital marketing

The power of the preference centre

August 11th, 2017 - Sadie Burgess

Lurking at the base of every email sits the potential end to your email relationship with your contact – it is all so black and white – with one...

If I can't purchase data lists, how can I keep my prospect database going?

Email marketing

If I can't purchase data lists, how can I keep my prospect database going?

August 10th, 2017 - Sadie Burgess

Keeping your database clean and fresh, with new prospects and new opportunities for your sales team has always been on the marketeers radar – but...

7 tweaks to your subject lines that will improve open rates

Email marketing

7 tweaks to your subject lines that will improve open rates

July 20th, 2017 - Sadie Burgess

I have been having a few conversations recently with my clients about how they can boost their open rates and they have seen some great successes...

Personalise your email marketing with dynamic content

Email marketing

Personalise your email marketing with dynamic content

July 6th, 2017 - Sadie Burgess

Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing...

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Email marketing healthcheck

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