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CCPA in a nutshell: A Marketer’s Guide to the California Consumer Privacy Act

News

CCPA in a nutshell: A Marketer’s Guide to the California Consumer Privacy Act

December 19th, 2019 - Sadie Burgess

What Is the California Consumer Privacy Act (CCPA)?The California Consumer Privacy Act of 2018, also known as CCPA or AB-375, is the most...

Building trust with your leads with an effective email nurture programme

digital-marketing email-marketing

Building trust with your leads with an effective email nurture programme

December 10th, 2019 - Sadie Burgess

Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as at...

Is your vision into next year 2020?

digital-marketing email-marketing

Is your vision into next year 2020?

November 26th, 2019 - Sadie Burgess

It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...

Campaign optimisation on B**** F*****

email-marketing

Campaign optimisation on B**** F*****

November 22nd, 2019 - Dan Hare

One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to get...

Email software with automatic zombie detection

email-marketing

Email software with automatic zombie detection

October 30th, 2019 - Dan Hare

Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...

Making sure your business is in the black

digital-marketing

Making sure your business is in the black

October 23rd, 2019 - Sadie Burgess

UK spend on online retail sites on Black Friday in 2018 reached £1.49bn – a positive 7.3% increase from 2017. 67% of all discounts offered were...

Email marketing: ROI and immeasurable benefits

digital-marketing

Email marketing: ROI and immeasurable benefits

October 14th, 2019 - Sadie Burgess

No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage your target...

Increasing brand recognition and improving security – introducing BIMI

Deliverability

Increasing brand recognition and improving security – introducing BIMI

September 26th, 2019 - Sadie Burgess

Email remains one of the most popular and effective marketing communication mediums available to successful marketing teams. There are more than...

5 minute guide to automation steps

Automation

5 minute guide to automation steps

August 30th, 2019 - Sadie Burgess

Automated Series is the most versatile campaign tool in e-shot, enabling you to configure a sequence of emails, actions, delays and conditions,...

Why ABM makes sense

digital-marketing abm

Why ABM makes sense

August 28th, 2019 - Sadie Burgess

Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically.Are you...

ABM: Marketing to a market of one

digital-marketing abm

ABM: Marketing to a market of one

August 20th, 2019 - Sadie Burgess

Companies of all sizes make purchase decisions by committee. Sirius Decisions found that over a third of companies purchase by committee, while 53%...

Spotting Buyer Behaviour on your website

digital-marketing web-tracking

Spotting Buyer Behaviour on your website

July 8th, 2019 - Sadie Burgess

Approximately 96% of visitors that come to your website are not ready to buy. However, by visiting your site they are showing interest in you and...

e-shot™ is now available on G-Cloud 11

News

e-shot™ is now available on G-Cloud 11

July 5th, 2019 - Sadie Burgess

Forfront are again delighted to be listed as a preferred supplier in G-Cloud 11Forfront Limited, the Surrey based software company, today announced...

Addressing all aspects of the sales funnel with email, with Tim Watson

Best practice email-marketing

Addressing all aspects of the sales funnel with email, with Tim Watson

June 21st, 2019 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with broadcast and...

Understanding APIs - the building blocks connecting your marketing systems

Integrations

Understanding APIs - the building blocks connecting your marketing systems

June 17th, 2019 -

What’s an API?A.P.I is an acronym for Application Programming Interface.An API can be private or made available for use in the public domain and...

Which is the best image format for email?

email-marketing

Which is the best image format for email?

June 14th, 2019 - Sadie Burgess

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right format for your mail? Which...

Rise of the machines - A definitive guide to bots

Deliverability email-marketing

Rise of the machines - A definitive guide to bots

June 6th, 2019 - Dan Hare

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...

Moving to Customer Success

e-shot-team

Moving to Customer Success

May 30th, 2019 - Dan Hare

We are making some improvements to the way that we work to ensure that we can continue to deliver an even better service in a timely and...

Control the speed of your email send

system-update

Control the speed of your email send

May 23rd, 2019 - Sadie Burgess

Our Send Speed feature gives email marketers the ability to control the speed at which their campaigns are sent. By setting a number of sends per...

Deep links: What it means for your email deliverability

Deliverability

Deep links: What it means for your email deliverability

May 17th, 2019 - Sadie Burgess

It's common knowledge that content is one of the biggest influencers on the deliverability of your email. However, an element in email content...

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Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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