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Forfront & e-shot achieve second consecutive Tech200 listing
February 17th, 2026 - Harry Thomas
Forfront and e-shot have once again been named in the Tech200, marking our second consecutive year in the prestigious list of the UK’s...
5 ways email can be used to promote local elections
February 16th, 2026 - Harry Thomas
Local elections suffer without direct contact. During campaigns, crucial information doesn’t reach the right people, confusion grows, and turnout...
Template showcase Public Sector Automation
Supporting more complex recruitment processes
October 9th, 2025 -
Firefighting isn’t a typical job, so the application process isn’t typical either. It’s not about writing a CV or filling in forms.There are...
How FirePRO changed my view on email forever
September 14th, 2025 -
Autumn 2014.11 years ago. Yes, really.Taylor Swift had just released the 1989 album that was about to launch her into galactic mega-stardom....
5 Practical steps to build your email newsletter audience
July 15th, 2025 -
If you're responsible for communications in a local authority or other public sector organisation, you already know that email newsletters are...
The media estate - Why build an owned audience
July 9th, 2025 -
The media estate - Why build an owned audienceIn today’s digital-first world, public sector organisations must reach and engage diverse communities...
Best practice Public Sector Automation
Using COM-B for email campaigns that drive behaviour change
July 2nd, 2025 -
Public sector communicators are often tasked with achieving big outcomes on tight budgets—whether that’s helping people stop smoking, increasing...
Pop-ups: From Passive Browsing to Purposeful Action
May 1st, 2025 - Jakub Gacon
Pop-ups have come a long way from their clickbait origins. When used with intention and purpose, they can play a vital role in helping public...
Email Library Public Sector Template showcase
Email Library Campaign: Make a difference - Work for your local council
February 24th, 2025 - Harry Thomas
A campaign to encourage people to work for their local councils. If you already work for a council or a partner organisation, you can take part in...
Deliverability Public Sector News Best practice
Does Apple think your newsletter is a promotion? Apple Mail iOS 18 changes
February 21st, 2025 - Harry Thomas
In the recent Apple Event, new details came to light about what to expect in iOS 18. In this blog we will cover some of the key changes and how...
Email Library Public Sector Template showcase
Email Library Campaign: Little Moments Together
February 10th, 2025 - Harry Thomas
The Department for Education and Department for Health and Social Care's Start for Life ‘Little Moments Together’ campaign aims to educate...
Email Library Public Sector Template showcase
Email Library Campaign: Act FAST - Stroke
January 20th, 2025 - Harry Thomas
This campaign increases knowledge of the signs of a stroke and encourages people to dial 999 immediately in response to any sign – even if it...
Guest blog: Are you ready for structural reform?
January 14th, 2025 -
For our first guest post of 2025 I am delighted to share this from Georgia Turner. A Chart. PR consultant with 25 years experience motivating,...
Maximising impact with limited resources in 2025
January 9th, 2025 -
Local authority communications teams are poised to navigate one of the most transformative years in decades. As the Government's white paper...
2025 inspiration: Email design
January 2nd, 2025 -
While subject lines and content remain crucial, the design of your emails plays a pivotal role in capturing attention and driving engagement among...
Email goes EAST
November 29th, 2024 -
The Role of Email in Driving Behavioural Change: Harnessing the EAST Framework for Impactful CampaignsIn the world of behavioural change, public...
Email Library Public Sector Template showcase
Email Library Campaign: Get Vaccinated. Get Winter Strong.
October 23rd, 2024 - Harry Thomas
This campaign encourages audiences to get the vaccinations they’re eligible for, so they’re better able to defend themselves against viruses this...
Back from the future of local government communications
October 17th, 2024 -
Pictured from left to right: Andy Allsopp from Essex County Council, Lisa Nandy, Secretary of State for Culture, Media and Sport, Danni Clayton...
Email Library Public Sector Template showcase
Email Library Campaign: Fire Kills
October 4th, 2024 - Harry Thomas
It only takes a small accident for a fire to start in your home. Test your smoke alarms monthly. Find out more fire safety tips here....
Ways effective email comms can help reduce winter pressures on NHS
September 26th, 2024 - Harry Thomas
In the winter months, many health conditions such as respiratory diseases e.g. asthma, can be caused or worsened by cold weather. This combined...
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