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Forfront & e-shot achieve second consecutive Tech200 listing

News Public Sector e-shot-team

Forfront & e-shot achieve second consecutive Tech200 listing

February 17th, 2026 - Harry Thomas

Forfront and e-shot have once again been named in the Tech200, marking our second consecutive year in the prestigious list of the UK’s...

5 ways email can be used to promote local elections

Public Sector

5 ways email can be used to promote local elections

February 16th, 2026 - Harry Thomas

Local elections suffer without direct contact. During campaigns, crucial information doesn’t reach the right people, confusion grows, and turnout...

Supporting more complex recruitment processes

Template showcase Public Sector Automation

Supporting more complex recruitment processes

October 9th, 2025 -

Firefighting isn’t a typical job, so the application process isn’t typical either. It’s not about writing a CV or filling in forms.There are...

How FirePRO changed my view on email forever 

Public Sector

How FirePRO changed my view on email forever 

September 14th, 2025 -

Autumn 2014.11 years ago. Yes, really.Taylor Swift had just released the 1989 album that was about to launch her into galactic mega-stardom....

5 Practical steps to build your email newsletter audience

Best practice Public Sector

5 Practical steps to build your email newsletter audience

July 15th, 2025 -

If you're responsible for communications in a local authority or other public sector organisation, you already know that email newsletters are...

The media estate - Why build an owned audience

Public Sector

The media estate - Why build an owned audience

July 9th, 2025 -

The media estate - Why build an owned audienceIn today’s digital-first world, public sector organisations must reach and engage diverse communities...

Using COM-B for email campaigns that drive behaviour change

Best practice Public Sector Automation

Using COM-B for email campaigns that drive behaviour change

July 2nd, 2025 -

Public sector communicators are often tasked with achieving big outcomes on tight budgets—whether that’s helping people stop smoking, increasing...

Pop-ups: From Passive Browsing to Purposeful Action

Public Sector Best practice

Pop-ups: From Passive Browsing to Purposeful Action

May 1st, 2025 - Jakub Gacon

Pop-ups have come a long way from their clickbait origins. When used with intention and purpose, they can play a vital role in helping public...

Email Library Campaign: Make a difference - Work for your local council

Email Library Public Sector Template showcase

Email Library Campaign: Make a difference - Work for your local council

February 24th, 2025 - Harry Thomas

A campaign to encourage people to work for their local councils. If you already work for a council or a partner organisation, you can take part in...

Does Apple think your newsletter is a promotion? Apple Mail iOS 18 changes

Deliverability Public Sector News Best practice

Does Apple think your newsletter is a promotion? Apple Mail iOS 18 changes

February 21st, 2025 - Harry Thomas

In the recent Apple Event, new details came to light about what to expect in iOS 18.  In this blog we will cover some of the key changes and how...

Email Library Campaign: Little Moments Together

Email Library Public Sector Template showcase

Email Library Campaign: Little Moments Together

February 10th, 2025 - Harry Thomas

The Department for Education and Department for Health and Social Care's Start for Life ‘Little Moments Together’ campaign aims to educate...

Email Library Campaign: Act FAST - Stroke

Email Library Public Sector Template showcase

Email Library Campaign: Act FAST - Stroke

January 20th, 2025 - Harry Thomas

This campaign increases knowledge of the signs of a stroke and encourages people to dial 999 immediately in response to any sign – even if it...

Guest blog: Are you ready for structural reform?

Public Sector

Guest blog: Are you ready for structural reform?

January 14th, 2025 -

For our first guest post of 2025 I am delighted to share this from Georgia Turner. A Chart. PR consultant with 25 years experience motivating,...

Maximising impact with limited resources in 2025

Public Sector

Maximising impact with limited resources in 2025

January 9th, 2025 -

Local authority communications teams are poised to navigate one of the most transformative years in decades. As the Government's white paper...

2025 inspiration: Email design

Design Public Sector

2025 inspiration: Email design

January 2nd, 2025 -

While subject lines and content remain crucial, the design of your emails plays a pivotal role in capturing attention and driving engagement among...

Email goes EAST

Public Sector email-marketing

Email goes EAST

November 29th, 2024 -

The Role of Email in Driving Behavioural Change: Harnessing the EAST Framework for Impactful CampaignsIn the world of behavioural change, public...

Email Library Campaign: Get Vaccinated. Get Winter Strong.

Email Library Public Sector Template showcase

Email Library Campaign: Get Vaccinated. Get Winter Strong.

October 23rd, 2024 - Harry Thomas

This campaign encourages audiences to get the vaccinations they’re eligible for, so they’re better able to defend themselves against viruses this...

Back from the future of local government communications

Public Sector News

Back from the future of local government communications

October 17th, 2024 -

Pictured from left to right: Andy Allsopp from Essex County Council, Lisa Nandy, Secretary of State for Culture, Media and Sport, Danni Clayton...

Email Library Campaign: Fire Kills

Email Library Public Sector Template showcase

Email Library Campaign: Fire Kills

October 4th, 2024 - Harry Thomas

It only takes a small accident for a fire to start in your home. Test your smoke alarms monthly. Find out more fire safety tips here....

Ways effective email comms can help reduce winter pressures on NHS

Public Sector

Ways effective email comms can help reduce winter pressures on NHS

September 26th, 2024 - Harry Thomas

In the winter months, many health conditions such as respiratory diseases e.g. asthma, can be caused or worsened by cold weather. This combined...

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