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It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries...

We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression...

Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way,...

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the...

Do you find yourself looking at the clock thinking ‘where did the time go?’ 

Are you carrying out repetitive, manual tasks, wishing...

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...

As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for...

Are events a cornerstone in your marketing strategy? Do you want your events filled to capacity? When you hold events, do you wish you could...

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We...

Email automations are a powerful and efficient way to get more out of your marketing.

Use automation to...

Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of...

Research[1] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a...