Blog

In times of crisis, it is important that accurate information can be shared quickly and effectively. If you are a public sector organisation (e.g;...

For many businesses email accessibility is a significant concern. Use our simple list of checks to make sure that you have the basics right to...

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Emojis are here to stay. Whether you’re using the most popular emoji in the world (😂) or showing your Valentine some love, they’re ingrained in our...

In January the Unicode Consortium announced 117 new emojis for 2020. Chances are you have used an emoji or two in you communications 😊, but perhaps...

A blocklist (previously known as blacklist - see https://www.ncsc.gov.uk/blog-post/terminology-its-not-black-and-white) from an email marketing...

The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.And to quote the...

The world of design continues to evolve and graphic design, along with technological advancement, continue to have and influence on email...

What Is the California Consumer Privacy Act (CCPA)?The California Consumer Privacy Act of 2018, also known as CCPA or AB-375, is the most...

Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as at...

It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...

One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to get...

Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...

UK spend on online retail sites on Black Friday in 2018 reached £1.49bn – a positive 7.3% increase from 2017. 67% of all discounts offered were...

No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage your target...

Email remains one of the most popular and effective marketing communication mediums available to successful marketing teams. There are more than...

Automated Series is the most versatile campaign tool in e-shot, enabling you to configure a sequence of emails, actions, delays and conditions,...

Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically.Are you...

Companies of all sizes make purchase decisions by committee. Sirius Decisions found that over a third of companies purchase by committee, while 53%...

Approximately 96% of visitors that come to your website are not ready to buy. However, by visiting your site they are showing interest in you and...