Blog

Today, travel and technology go hand in hand. We’re using our phones to research and plan our travels and we’re using them when we are away too....

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from your...

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Email has three times the users as Facebook and Twitter combined, and people spend about 13 working hours in their inboxes each week. So whether...

Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.Newsletters and one-off campaigns...

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to maximise the...

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to filter...

An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience, gather...

No-shows aren’t just inconvenient. They can be seriously detrimental, leaving British restaurants and pubs severely out of pocket. On average, 20%...

An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component...

It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries and...

We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new...

Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way, marketing...

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the story. Before you...

Do you find yourself looking at the clock thinking ‘where did the time go?’ Are you carrying out repetitive, manual tasks, wishing you had the...

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...