Blog

Serve your best email marketing campaign with the help of Wimbledon
July 10th, 2018 - Sophie Lambert-Smith
It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries...

Segmentation for success
July 3rd, 2018 - Sadie Burgess
We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

10 top tips for subject line success
June 19th, 2018 - Sadie Burgess
Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Why you need an email preference centre
June 12th, 2018 - Sadie Burgess
Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

The wonderful world of welcome
May 24th, 2018 - Sadie Burgess
We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression...

5 reasons why email automation is good for business
April 30th, 2018 - Sadie Burgess
Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way,...

Email marketing Deliverability
Improve your email deliverability with these tried and tested tactics
April 19th, 2018 - Sadie Burgess
Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the...

Email Automation - Saving you time so you can work smarter, not harder.
April 17th, 2018 - Sophie Lambert-Smith
Do you find yourself looking at the clock thinking ‘where did the time go?’
Are you carrying out repetitive, manual tasks, wishing...

Understanding your brand health with NPS
April 11th, 2018 - Sadie Burgess
Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Data Protection Best practice Email marketing
The benefit of preference centres under GDPR
April 5th, 2018 - Sadie Burgess
Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...

Keep your eye on your KPIs
March 22nd, 2018 - Sadie Burgess
Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...

The email marketing checklist
March 19th, 2018 - Sadie Burgess
As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Top 20 reasons why email is the answer
March 16th, 2018 - Sadie Burgess
Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

9 Do's and Don'ts of SMS marketing
March 12th, 2018 - Sadie Burgess
Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for...

Maximise event attendance with the help of SMS
February 26th, 2018 -
Are events a cornerstone in your marketing strategy? Do you want your events filled to capacity? When you hold events, do you wish you could...

How to select the right ESP for you with Jordie Van Rijn
February 26th, 2018 - Sadie Burgess
There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We...

Email Automation in a Nutshell
February 23rd, 2018 - Sadie Burgess
Email automations are a powerful and efficient way to get more out of your marketing.
Use automation to...

The ABC of AB Testing subject lines
February 22nd, 2018 - Sophie Lambert-Smith
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

Key Causes of disappointing deliverability
February 21st, 2018 - Sadie Burgess
Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of...

Time to spring clean your data?
February 18th, 2018 - Sadie Burgess
Research[1] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a...
Solutions
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.