Blog
Advice from the experts
April 22nd, 2022 - Sadie Burgess
For more than 20 years our team of email experts have been helping our clients optimise their campaigns and now we want to help you, with our...
Video: Cyber-attack learnings for local government
Video: Cyber-attack learnings for local government
April 20th, 2022 - Sadie Burgess
“At first, we didn't truly understand the impact and nature of the attack, how it wiped us out, or what it actually means to an organisation...
Planning and perfecting your preference centre
Planning and perfecting your preference centre
April 12th, 2022 - Sadie Burgess
What is a preference centre? An email preference centre is a page that gives your subscribers a choice in the emails they get from you (such as...
DMARC: What it is and why you need it
DMARC: What it is and why you need it
April 7th, 2022 - Sadie Burgess
With over 300 billion of sent and received emails per day worldwide, there’s no channel with a wider reach than email, so you can understand why it...
Data Sovereignty and supply chain management
Data Sovereignty and supply chain management
April 7th, 2022 - Sadie Burgess
What is data sovereignty? Data sovereignty is the concept that digital data is subject to the laws of the country in which it is processed. SaaS...
Spotlight on security
March 7th, 2022 - Sadie Burgess
In line with Government and NCSC advice around cybersecurity, we are taking a proactive approach to safeguarding our solutions from the increased...
Cyber-attack learnings for Local Government
March 3rd, 2022 - Sadie Burgess
In January the Government announced that local authorities will receive £37.8m to boost their cyber resilience.The funding has been announced as...
Template Showcase: Cyber Security templates
March 2nd, 2022 - Sadie Burgess
Individuals are the first line of defence. But SEROCU have seen that many people don't have the basic understanding they need. So, we have...
Forfront statement on Ukraine
March 1st, 2022 - Sadie Burgess
Forfront stands united with the international community in its support for Ukraine and its people. Our thoughts are with all those affected by...
Multi-factor Authentication (MFA): What is it and why you need it
March 1st, 2022 - Sadie Burgess
Traditional usernames and passwords can be easily compromised. Multi-factor authentication (MFA), is a security control that requires users to...
email-marketing Deliverability
Allowlisting: How it works and why you should encourage it
February 28th, 2022 - Sadie Burgess
With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...
Phishing and its impact on legitimate senders
Phishing and its impact on legitimate senders
February 24th, 2022 - Sadie Burgess
Phishing and Business Email CompromiseBusiness email compromise is a cyberattack that is designed to gain access to critical business information...
5 tools to check your sending reputation
February 24th, 2022 - Sadie Burgess
While there is no singular score that all mailbox providers use to evaluate your sending, there are some third-party tools that can help you...
Retaining resident engagement in 2022
February 7th, 2022 - Sadie Burgess
I have to start this piece by acknowledging we are not actually out of the Covid-woods yet – however we are now moving into a more stable period...
Proud Sponsors of PRCA Digital Awards 2022
Proud Sponsors of PRCA Digital Awards 2022
February 4th, 2022 - Sadie Burgess
Since 2017 the PRCA Digital Awards have been recognising the best of the digital PR and communications profession. The aims of the awards include...
Template Showcase: Single Question Surveys
February 3rd, 2022 - Sadie Burgess
Single question surveys are easy to assemble and a convenient way to get insight into your contacts views. And as it is only one question it is...
5 considerations when moving ESP
February 3rd, 2022 - Sadie Burgess
You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability, more accessible...
Valentine's email templates
February 1st, 2022 - Sadie Burgess
Our design team are always working hard to come up with new, engaging and useful templates, be it functional, seasonal or special interest. Each...
e-shot and LGComms in partnership
e-shot and LGComms in partnership
January 24th, 2022 - Sadie Burgess
With higher audience expectations as the new digital communications baseline, e-shot joins LGComms to support public sector communicators meet and...
BIMI – update January 2022
January 18th, 2022 - Sadie Burgess
Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of...
Solutions
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.