Template showcase: Background image template
June 8th, 2021 - Sadie Burgess
In this edition of our template showcase we are looking at design that used a background image and some interesting design features to add interest...
Template showcase: Basic template
June 8th, 2021 - Sadie Burgess
In this edition of our template showcase we are looking at our simplest design. But don't let the fact that the design is simple deceive you...
Software + Service = Success
June 7th, 2021 - Sadie Burgess
Forfront are delighted to, once again, offer services through both G-Cloud and DOS frameworks. But the benefit of being able to offer not only an...
Using Menus to make your contacts hungry for more
March 15th, 2021 - Sadie Burgess
There has long been debate on whether the inclusion of a menu within email is a good idea or not – and as with all things email it seems – the...
Back to Basics: Social Media buttons in your email
March 9th, 2021 - Sadie Burgess
Datareportal reports that there are 4.2 billion social media users around the world at the start of 2021, equating to more than 53% of the total...
SMS Best practice Public Sector
How the Public Sector can alert and engage with SMS
March 2nd, 2021 - Sadie Burgess
The value of SMS as a direct and effective marketing tool is well documented, but a growing number of public sector organisations are beginning to...
Watch now: Smart Editor Overview
February 3rd, 2021 - Sadie Burgess
Take a look at the new email marketing capabilities of the e-shot Smart Editor. Create email designs that are responsive, accessible and interactive.
Restore trust in your inbox
January 13th, 2021 - Sadie Burgess
When you physically interact with an official or tradesperson, they tend to carry a form of identification to verify their credentials. A police...
Data Protection after transition from the EU
December 11th, 2020 - Sadie Burgess
*UPDATE* From 28th June 2021 an Adequacy Agreement between the UK and EU was confirmed to enable simplified data transfer. See ICO statement ...
Best practice email-marketing Automation
Black Friday lessons for B2B marketing
November 5th, 2020 - Dan Hare
Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...
Privacy shield is no longer sufficient protection
October 13th, 2020 - Sadie Burgess
The pen is said to be mightier than the sword and now we find that the gavel is mightier than the shield.On July 16, 2020, the European Union Court...
Best practice email-marketing Resources
Email planning checklist
October 6th, 2020 - Sadie Burgess
This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign. Use this in...
G-Cloud 12 awards for Forfront for both e-shot & Trustbox
October 4th, 2020 - Dan Hare
e-shot and Trustbox now available via leading public sector framework Forfront, a UK-based software development house, is very pleased to announce...
webinar digital-marketing Best practice
How to intelligently generate leads from webinar attendees and virtual events
October 2nd, 2020 - Dan Hare
The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...
The e-shot webinar webinar - watch the video
October 1st, 2020 - Dan Hare
On 1st October we held our Webinar webinar. Webinars have become an essential part of the B2B marketing mix and 73% of marketers say they are the...
A picture paints a thousand words, but that's just half the story - Effective use of imagery in email
September 10th, 2020 - Sadie Burgess
An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...
Introducing the e-shot Referral Scheme
September 8th, 2020 - Sadie Burgess
We owe a big part of our success to the good word spread by our amazing community of advocates. We’ve always been really grateful for your support....
digital-marketing Best practice email-marketing
If you build it... They will come
August 19th, 2020 - Sadie Burgess
Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...
email-marketing Best practice Resources
Webinar email checklist
August 16th, 2020 - Sadie Burgess
Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed, according...
Making accessibility accessible
August 3rd, 2020 - Sadie Burgess
From 23 September 2020, all public sector organisations have a legal duty to make sure websites meet accessibility requirements.The Minister for...
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.