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Deliverability email-marketing
Blocklisting - What it means and what to do about it
January 31st, 2020 - Dan Hare
A blocklist (previously known as blacklist - see https://www.ncsc.gov.uk/blog-post/terminology-its-not-black-and-white) from an email marketing...
Which is the best image format for email?
June 14th, 2019 - Sadie Burgess
Images can be rendered in a plethora of file formats – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right format for your mail? Which...
Deliverability email-marketing
Rise of the machines - A definitive guide to bots
June 6th, 2019 - Dan Hare
We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...
Maintaining your email marketing database
February 22nd, 2019 - Dan Hare
Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...
When reputation is everything...
July 11th, 2018 - Sadie Burgess
An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component...
10 top tips for subject line success
June 19th, 2018 - Sadie Burgess
Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...
The ABC of AB Testing subject lines
February 22nd, 2018 - Sadie Burgess
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...
Hard Bounces vs soft bounces and what to do with them
January 23rd, 2018 - Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability.What is the difference between a hard...
Deliverability 101
January 23rd, 2018 - Sadie Burgess
Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine...
7 tips to make social media and email marketing work together
August 18th, 2017 - Sadie Burgess
Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over...
Personalise your email marketing with dynamic content
July 6th, 2017 - Sadie Burgess
Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing...
Email A/B Testing Best Practices
July 1st, 2017 - Harry Thomas
A/B testing, also known as split testing, is a method of comparing two versions of an email (A and B) to see which one performs better. The A/B...
3 reasons you should be using email automation
May 25th, 2017 -
“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your...
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