Blog

The Information Commissioner’s Office (ICO) has published a new resource to help public sector organisations understand when the direct marketing...

The e-shot platform offers a high level of security by design to its customers. It is, however, the responsibility of our customers to ensure that...

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  This case is an interesting...

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...

Yahoo! and AOL have been sold again by Verizon Media to Apollo Global Management; owners of The Venetian resort in Las Vegas. The private equity...

It can be quite overwhelming staring at a blank screen knowing that what you create will be the basis for a series of coms or even the backbone of...

In this edition of our template showcase we are looking at a newsletter design template that uses a restricted colour palette and a variety of...

In this edition of our template showcase we are looking at design that used a background image and some interesting design features to add interest...

In this edition of our template showcase we are looking at our simplest design. But don't let the fact that the design is simple deceive you...

Forfront are delighted to, once again, offer services through both G-Cloud and DOS frameworks. But the benefit of being able to offer not only an...

There has long been debate on whether the inclusion of a menu within email is a good idea or not – and as with all things email it seems – the...

Datareportal reports that there are 4.2 billion social media users around the world at the start of 2021, equating to more than 53% of the total...

The value of SMS as a direct and effective marketing tool is well documented, but a growing number of public sector organisations are beginning to...

Take a look at the new email marketing capabilities of the e-shot Smart Editor. Create email designs that are responsive, accessible and interactive.

When you physically interact with an official or tradesperson, they tend to carry a form of identification to verify their credentials. A police...

*UPDATE* From 28th June 2021 an Adequacy Agreement between the UK and EU was confirmed to enable simplified data transfer. See ICO statement ...

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...

The pen is said to be mightier than the sword and now we find that the gavel is mightier than the shield.On July 16, 2020, the European Union Court...

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...