Blog

Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as at...

It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...

One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to get...

Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...

UK spend on online retail sites on Black Friday in 2018 reached £1.49bn – a positive 7.3% increase from 2017. 67% of all discounts offered were...

No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage your target...

Email remains one of the most popular and effective marketing communication mediums available to successful marketing teams. There are more than...

Automated Series is the most versatile campaign tool in e-shot, enabling you to configure a sequence of emails, actions, delays and conditions,...

Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically.Are you...

Companies of all sizes make purchase decisions by committee. Sirius Decisions found that over a third of companies purchase by committee, while 53%...

Approximately 96% of visitors that come to your website are not ready to buy. However, by visiting your site they are showing interest in you and...

Forfront are again delighted to be listed as a preferred supplier in G-Cloud 11Forfront Limited, the Surrey based software company, today announced...

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with broadcast and...

What’s an API?A.P.Iis an acronym for Application Programming Interface.An API can be private or made available for use in the public domain and any...

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right format for your mail? Which...

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...

We are making some improvements to the way that we work to ensure that we can continue to deliver an even better service in a timely and...

Our Send Speed feature gives email marketers the ability to control the speed at which their campaigns are sent. By setting a number of sends per...

It's common knowledge that content is one of the biggest influencers on the deliverability of your email. However, an element in email content...

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those great...