Blog

Improve your email deliverability with these tried and tested tactics

Email marketing Deliverability

Improve your email deliverability with these tried and tested tactics

April 19th, 2018 - Sadie Burgess

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the...

Email Automation - Saving you time so you can work smarter, not harder.

Automation

Email Automation - Saving you time so you can work smarter, not harder.

April 17th, 2018 - Sophie Lambert-Smith

Do you find yourself looking at the clock thinking ‘where did the time go?’ 

Are you carrying out repetitive, manual tasks, wishing...

Understanding your brand health with NPS

Email marketing Surveys

Understanding your brand health with NPS

April 11th, 2018 - Sadie Burgess

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Keep your eye on your KPIs

Email marketing

Keep your eye on your KPIs

March 22nd, 2018 - Sadie Burgess

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...

The email marketing checklist

Email marketing

The email marketing checklist

March 19th, 2018 - Sadie Burgess

As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Top 20 reasons why email is the answer

Email marketing Best practice

Top 20 reasons why email is the answer

March 16th, 2018 - Sadie Burgess

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

9 Do's and Don'ts of SMS marketing

SMS Best practice

9 Do's and Don'ts of SMS marketing

March 12th, 2018 - Sadie Burgess

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for...

Maximise event attendance with the help of SMS

SMS

Maximise event attendance with the help of SMS

February 26th, 2018 - Oliver Newton

Are events a cornerstone in your marketing strategy? Do you want your events filled to capacity? When you hold events, do you wish you could...

How to select the right ESP for you with Jordie Van Rijn

Email marketing

How to select the right ESP for you with Jordie Van Rijn

February 26th, 2018 - Sadie Burgess

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We...

Email Automation in a Nutshell

Automation

Email Automation in a Nutshell

February 23rd, 2018 - Sadie Burgess

Email automations are a powerful and efficient way to get more out of your marketing.

Use automation to...

The ABC of AB Testing subject lines

Email marketing

The ABC of AB Testing subject lines

February 22nd, 2018 - Oliver Newton

Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

Key Causes of disappointing deliverability

Deliverability

Key Causes of disappointing deliverability

February 21st, 2018 - Sadie Burgess

Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of...

Time to spring clean your data?

Email marketing

Time to spring clean your data?

February 18th, 2018 - Oliver Newton

Research[1] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a...

Using Automation to build brand awareness

Email marketing

Using Automation to build brand awareness

February 15th, 2018 - Sadie Burgess

Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way...

What are the benefits of Single vs Double opt in?

Digital marketing

What are the benefits of Single vs Double opt in?

February 9th, 2018 - Sadie Burgess

Are you left feeling confused over what’s the best way to gain consent of visitors email addresses? 

Join the...

Customer centricity is a key theme for 2018

Digital marketing

Customer centricity is a key theme for 2018

January 26th, 2018 - Sadie Burgess

It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look...

Hard Bounces vs soft bounces and what to do with them

Email marketing

Hard Bounces vs soft bounces and what to do with them

January 23rd, 2018 - Sadie Burgess

We’re going back to basics for this piece to define some terms that are key to understanding deliverability.

What is the difference...

Deliverability 101

Best practice Deliverability

Deliverability 101

January 23rd, 2018 - Sadie Burgess

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals...

Do you and your business send and receive Christmas cards?

Digital marketing

Do you and your business send and receive Christmas cards?

December 22nd, 2017 - Sophie Lambert-Smith

The Royals have just released their annual Christmas card, which has the nation gushing over the gorgeous family of 4.

Subject line help to get you noticed this Christmas

Email marketing

Subject line help to get you noticed this Christmas

December 8th, 2017 - Sadie Burgess

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...

Solutions

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started