Blog

Inconsistent use of alt text, or misunderstanding of what is required, is one of the most common problems we find when reviewing our customers’...

Having the right image size for social media is important because it can affect how your content is displayed and perceived by your audience. This...

It’s back – one of the best free learning events in the comms calendar - the UnAwards Winners Masterclass. Wednesday 19 April 202310:00am  -...

GambleAware are working to ensure sports fans can enjoy events, like the FIFA World Cup, without experiencing the harms that can be related to...

A national campaign offering straight-forward and impartial advice that helps prevent email, phone-based and online fraud.You can access the...

We understand how asking about someone's gender on a form can be a sensitive and controversial issue. Gender is a personal characteristic, and...

Ofgem's Energy Aware campaign provides information on ways to reduce energy use, cut costs, pointing consumers towards financial schemes and...

A campaign to raise awareness of the support available amongst those that need it most.You can access the resources available to this campaign...

The argument over whether to use social media across local government has long since passed. Almost all UK councils have at least one Twitter and...

Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...

Staying up-to-date on marketing trends wasn't just a challenge in 2022. 14% of marketers believe keeping up with the latest marketing trends...

2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page,...

One in every three pounds of public money, some £300 Billion a year, is spent on public procurement..On 12 May 2022 the Procurement Bill 2022 (the...

The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

Cookies and Challenges with Joanne SweeneyThis week I was delighted to talk to the multi-award-winning Joanne Sweeney, Chief Executive of the...

How email affects the use of CarbonThe carbon footprint of an email comes from the electricity that is used to power the devices on which it is...

“Internal communications function is responsible for equipping our people with the organisational knowledge they need to work effectively, with...

The argument over whether to use social media across local government has long since passed. Almost all UK councils have at least one Twitter and...

On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members.  Have you noticed that in many of the national...

The 14th-22nd November marks the 2022 living wage week, with both the Living Wage Foundation and Living Wage Employers, like us, hosting events up...