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Social Media Content Size Guide 2023

Best practice Social media

Social Media Content Size Guide 2023

March 7th, 2023 - Dee Kessler

Having the right image size for social media is important because it can affect how your content is displayed and perceived by your audience. This...

Proud Sponsor of UnAwards Winners Masterclass 2023

Event News Public Sector

Proud Sponsor of UnAwards Winners Masterclass 2023

March 2nd, 2023 - Sadie Burgess

It’s back – one of the best free learning events in the comms calendar - the UnAwards Winners Masterclass. Wednesday 19 April 202310:00am  -...

Email Library Campaign: Be Gamble Aware

Email Library Public Sector Template showcase

Email Library Campaign: Be Gamble Aware

March 1st, 2023 - Harry Thomas

GambleAware are working to ensure sports fans can enjoy events, like the FIFA World Cup, without experiencing the harms that can be related to...

Email Library Campaign: Take 5 to Stop Fraud

Email Library Public Sector Template showcase

Email Library Campaign: Take 5 to Stop Fraud

February 23rd, 2023 - Harry Thomas

A national campaign offering straight-forward and impartial advice that helps prevent email, phone-based and online fraud.You can access the...

Designing forms for gender diversity and inclusion

knowledge-hub email-marketing

Designing forms for gender diversity and inclusion

February 20th, 2023 - Sadie Burgess

We understand how asking about someone's gender on a form can be a sensitive and controversial issue. Gender is a personal characteristic, and...

Email Library Campaign: Ofgem Energy Aware

Email Library Public Sector

Email Library Campaign: Ofgem Energy Aware

February 7th, 2023 - Harry Thomas

Ofgem's Energy Aware campaign provides information on ways to reduce energy use, cut costs, pointing consumers towards financial schemes and...

Email Library Campaign: Help for Households

Email Library Public Sector

Email Library Campaign: Help for Households

February 2nd, 2023 - Harry Thomas

A campaign to raise awareness of the support available amongst those that need it most.You can access the resources available to this campaign...

2023 Social Playbook

Social media

2023 Social Playbook

January 17th, 2023 - Sadie Burgess

The argument over whether to use social media across local government has long since passed. Almost all UK councils have at least one Twitter and...

Google Analytics 4 - Quick start guide

Best practice digital-marketing

Google Analytics 4 - Quick start guide

January 16th, 2023 - Harry Thomas

Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...

Adapting to the Future: Preparing for 2023

email-marketing

Adapting to the Future: Preparing for 2023

January 11th, 2023 - Sadie Burgess

Staying up-to-date on marketing trends wasn't just a challenge in 2022. 14% of marketers believe keeping up with the latest marketing trends...

Email design trends 2023

Design email-marketing

Email design trends 2023

January 4th, 2023 - Sadie Burgess

2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page,...

Getting closer to 'Transforming Public Procurement'

Getting closer to 'Transforming Public Procurement'

Getting closer to 'Transforming Public Procurement'

December 23rd, 2022 - Sadie Burgess

One in every three pounds of public money, some £300 Billion a year, is spent on public procurement..On 12 May 2022 the Procurement Bill 2022 (the...

The ABC of CTAs

email-marketing digital-marketing

The ABC of CTAs

December 22nd, 2022 - Sadie Burgess

The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

Cookies and Challenges: An interview with Joanne Sweeney

News Public Sector

Cookies and Challenges: An interview with Joanne Sweeney

December 8th, 2022 - Sadie Burgess

Cookies and Challenges with Joanne SweeneyThis week I was delighted to talk to the multi-award-winning Joanne Sweeney, Chief Executive of the...

Environmental impact of an email

Environmental impact of an email

Environmental impact of an email

December 1st, 2022 - Sadie Burgess

How email affects the use of CarbonThe carbon footprint of an email comes from the electricity that is used to power the devices on which it is...

Building a business case for internal comms

Building a business case for internal comms

Building a business case for internal comms

December 1st, 2022 - Sadie Burgess

“Internal communications function is responsible for equipping our people with the organisational knowledge they need to work effectively, with...

2023 Social Playbook

Social media Resources

2023 Social Playbook

December 1st, 2022 - Sadie Burgess

The argument over whether to use social media across local government has long since passed. Almost all UK councils have at least one Twitter and...

New email library for national campaign toolkits

Public Sector News email-marketing

New email library for national campaign toolkits

November 30th, 2022 - Sadie Burgess

On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members.  Have you noticed that in many of the national...

It’s Living Wage week

It’s Living Wage week

It’s Living Wage week

November 14th, 2022 - Sadie Burgess

The 14th-22nd November marks the 2022 living wage week, with both the Living Wage Foundation and Living Wage Employers, like us, hosting events up...

Increase the effectiveness of internal comms

Increase the effectiveness of internal comms

Increase the effectiveness of internal comms

November 10th, 2022 - Sadie Burgess

In the words of LGA “Delivered correctly, internal communications have the ability to inform, engage and inspire your workforce to fulfil your...

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