Blog

Allowlisting: How it works and why you should encourage it

email-marketing Deliverability

Allowlisting: How it works and why you should encourage it

February 28th, 2022 - Sadie Burgess

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...

Phishing and its impact on legitimate senders

Phishing and its impact on legitimate senders

February 24th, 2022 - Sadie Burgess

Phishing and Business Email CompromiseBusiness email compromise is a cyberattack that is designed to gain access to critical business information...

5 tools to check your sending reputation

Deliverability

5 tools to check your sending reputation

February 24th, 2022 - Sadie Burgess

While there is no singular score that all mailbox providers use to evaluate your sending, there are some third-party tools that can help you...

Retaining resident engagement in 2022

Public Sector

Retaining resident engagement in 2022

February 7th, 2022 - Sadie Burgess

I have to start this piece by acknowledging we are not actually out of the Covid-woods yet – however we are now moving into a more stable period...

Proud Sponsors of PRCA Digital Awards 2022

Proud Sponsors of PRCA Digital Awards 2022

February 4th, 2022 - Sadie Burgess

Since 2017 the PRCA Digital Awards have been recognising the best of the digital PR and communications profession. The aims of the awards include...

Template Showcase: Single Question Surveys

Template showcase

Template Showcase: Single Question Surveys

February 3rd, 2022 - Sadie Burgess

Single question surveys are easy to assemble and a convenient way to get insight into your contacts views. And as it is only one question it is...

5 considerations when moving ESP

Best practice email-marketing

5 considerations when moving ESP

February 3rd, 2022 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Valentine's email templates

Template showcase

Valentine's email templates

February 1st, 2022 - Sadie Burgess

Our design team are always working hard to come up with new, engaging and useful templates, be it functional, seasonal or special interest. Each...

e-shot and LGComms in partnership

e-shot and LGComms in partnership

January 24th, 2022 - Sadie Burgess

With higher audience expectations as the new digital communications baseline, e-shot joins LGComms to support public sector communicators meet and...

BIMI – update January 2022

Deliverability knowledge-hub

BIMI – update January 2022

January 18th, 2022 - Sadie Burgess

Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of...

Email engagement is on the up – 7 more trends for 2022

email-marketing

Email engagement is on the up – 7 more trends for 2022

January 14th, 2022 - Sadie Burgess

The last few years have changed us all. The way many of us work, now in virtual and hybrid environments. The impact of the digital world permeated...

5 design trends to inspire your email comms (2022 edition)

5 design trends to inspire your email comms (2022 edition)

January 10th, 2022 - Sadie Burgess

Each year, we look to design trends to engage and inspire us, to provoke thoughts on new ways to communicate. New ways to get our message across...

Lights, Camera, Action: e-shot on Youtube

digital-marketing News

Lights, Camera, Action: e-shot on Youtube

January 6th, 2022 - Sadie Burgess

We are delighted to announce the launch of the e-shot YouTube channel.We will be adding lots more content in the coming weeks on best practice,...

Cyber Essentials Plus

News Public Sector

Cyber Essentials Plus

December 16th, 2021 - Sadie Burgess

Forfront is proud to announce that it has achieved the Cyber Essentials Plus accreditation. .Cyber Essentials is a Government-backed and...

The impact of IOS15

Best practice email-marketing News

The impact of IOS15

December 14th, 2021 - Sadie Burgess

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

Getting data protection right in 2022

Getting data protection right in 2022

December 13th, 2021 - Dan Hare

A privacy-first approach is now enforced in apps and in email for most Apple devices and the increasing prevalence of secure browsing tools such as...

Great quality copy is effective and inclusive

Accessibility Best practice Public Sector

Great quality copy is effective and inclusive

December 2nd, 2021 - Sadie Burgess

As communicators, we want to get out our message successfully. A copywriter’s work is about crafting clear, concise, compelling copy. But writing...

Festive email templates

Template showcase

Festive email templates

November 29th, 2021 - Sadie Burgess

Our design team are always working hard to come up with new, engaging and useful templates, be it functional, seasonal or special interest. Each...

Template showcase: Happy Holidays

Template showcase

Template showcase: Happy Holidays

November 29th, 2021 - Sadie Burgess

In this edition of our template showcase we are looking at one of our festive designs. But don't let the fact that the design is Christmassy...

Accessible Communication: A new standard set by Essex County Council

Public Sector Best practice Accessibility

Accessible Communication: A new standard set by Essex County Council

November 25th, 2021 - Sadie Burgess

This week we were lucky enough to attend the Public Service Communications Academy event.The Public Service Communications Academy (Academy) is a...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started