Blog

email-marketing Deliverability
Allowlisting: How it works and why you should encourage it
February 28th, 2022 - Sadie Burgess
With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...
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Phishing and its impact on legitimate senders
February 24th, 2022 - Sadie Burgess
Phishing and Business Email CompromiseBusiness email compromise is a cyberattack that is designed to gain access to critical business information...
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5 tools to check your sending reputation
February 24th, 2022 - Sadie Burgess
While there is no singular score that all mailbox providers use to evaluate your sending, there are some third-party tools that can help you...
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Retaining resident engagement in 2022
February 7th, 2022 - Sadie Burgess
I have to start this piece by acknowledging we are not actually out of the Covid-woods yet – however we are now moving into a more stable period...
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Proud Sponsors of PRCA Digital Awards 2022
February 4th, 2022 - Sadie Burgess
Since 2017 the PRCA Digital Awards have been recognising the best of the digital PR and communications profession. The aims of the awards include...

Template Showcase: Single Question Surveys
February 3rd, 2022 - Sadie Burgess
Single question surveys are easy to assemble and a convenient way to get insight into your contacts views. And as it is only one question it is...

5 considerations when moving ESP
February 3rd, 2022 - Sadie Burgess
You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Valentine's email templates
February 1st, 2022 - Sadie Burgess
Our design team are always working hard to come up with new, engaging and useful templates, be it functional, seasonal or special interest. Each...
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e-shot and LGComms in partnership
January 24th, 2022 - Sadie Burgess
With higher audience expectations as the new digital communications baseline, e-shot joins LGComms to support public sector communicators meet and...
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BIMI – update January 2022
January 18th, 2022 - Sadie Burgess
Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of...

Email engagement is on the up – 7 more trends for 2022
January 14th, 2022 - Sadie Burgess
The last few years have changed us all. The way many of us work, now in virtual and hybrid environments. The impact of the digital world permeated...

5 design trends to inspire your email comms (2022 edition)
January 10th, 2022 - Sadie Burgess
Each year, we look to design trends to engage and inspire us, to provoke thoughts on new ways to communicate. New ways to get our message across...

Lights, Camera, Action: e-shot on Youtube
January 6th, 2022 - Sadie Burgess
We are delighted to announce the launch of the e-shot YouTube channel.We will be adding lots more content in the coming weeks on best practice,...

Cyber Essentials Plus
December 16th, 2021 - Sadie Burgess
Forfront is proud to announce that it has achieved the Cyber Essentials Plus accreditation. .Cyber Essentials is a Government-backed and...

Best practice email-marketing News
The impact of IOS15
December 14th, 2021 - Sadie Burgess
On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

Getting data protection right in 2022
December 13th, 2021 - Dan Hare
A privacy-first approach is now enforced in apps and in email for most Apple devices and the increasing prevalence of secure browsing tools such as...

Accessibility Best practice Public Sector
Great quality copy is effective and inclusive
December 2nd, 2021 - Sadie Burgess
As communicators, we want to get out our message successfully. A copywriter’s work is about crafting clear, concise, compelling copy. But writing...
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Festive email templates
November 29th, 2021 - Sadie Burgess
Our design team are always working hard to come up with new, engaging and useful templates, be it functional, seasonal or special interest. Each...

Template showcase: Happy Holidays
November 29th, 2021 - Sadie Burgess
In this edition of our template showcase we are looking at one of our festive designs. But don't let the fact that the design is Christmassy...

Public Sector Best practice Accessibility
Accessible Communication: A new standard set by Essex County Council
November 25th, 2021 - Sadie Burgess
This week we were lucky enough to attend the Public Service Communications Academy event.The Public Service Communications Academy (Academy) is a...
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