Blog

Blacklisting - What it means and what to do about it

Deliverability Email marketing

Blacklisting - What it means and what to do about it

July 23rd, 2019 - Dan Hare

A blacklist from an email marketing perspective is a list of domains or IP addresses that have been associated with spam or more serious forms of...

The Controversial History of Email

Email marketing Digital marketing

The Controversial History of Email

July 8th, 2019 -

IntroductionWhen I set out to compose this piece, I thought to myself ‘The History of Email’, would be a pretty vanilla subject to cover. Little...

Spotting Buyer Behaviour on your website

Digital marketing Web tracking

Spotting Buyer Behaviour on your website

July 8th, 2019 - Sadie Burgess

Approximately 96% of visitors that come to your website are not ready to buy. However, by visiting your site they are showing interest in you and...

e-shot™ is now available on G-Cloud 11

News

e-shot™ is now available on G-Cloud 11

July 5th, 2019 - Sadie Burgess

Forfront are again delighted to be listed as a preferred supplier in G-Cloud 11Forfront Limited, the Surrey based software company, today announced...

Whitelisting: How it works and why you should use it

Email marketing Deliverability

Whitelisting: How it works and why you should use it

June 25th, 2019 -

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...

Addressing all aspects of the sales funnel with email, with Tim Watson

Best practice Email marketing

Addressing all aspects of the sales funnel with email, with Tim Watson

June 21st, 2019 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with broadcast and...

Understanding APIs - the building blocks connecting your marketing systems

Integrations

Understanding APIs - the building blocks connecting your marketing systems

June 17th, 2019 - Bart Tutaj

What’s an API?A.P.Iis an acronym for Application Programming Interface.An API can be private or made available for use in the public domain and any...

Which is the best image format for email?

Email marketing

Which is the best image format for email?

June 14th, 2019 - Sadie Burgess

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right format for your mail? Which...

Rise of the machines - A definitive guide to bots

Deliverability Email marketing

Rise of the machines - A definitive guide to bots

June 6th, 2019 - Dan Hare

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...

Moving to Customer Success

e-shot™ team

Moving to Customer Success

May 30th, 2019 - Dan Hare

We are making some improvements to the way that we work to ensure that we can continue to deliver an even better service in a timely and...

Control the speed of your email send

System update

Control the speed of your email send

May 23rd, 2019 - Sadie Burgess

Our Send Speed feature gives email marketers the ability to control the speed at which their campaigns are sent. By setting a number of sends per...

Deep links: What it means for your email deliverability

Deliverability

Deep links: What it means for your email deliverability

May 17th, 2019 - Sadie Burgess

It's common knowledge that content is one of the biggest influencers on the deliverability of your email. However, an element in email content...

Google attempts to l'AMP Facebook

Email marketing Digital marketing

Google attempts to l'AMP Facebook

May 15th, 2019 - Dan Hare

 First a little whirlwind tour through some of tech history…The first mobile phone call was made in 1973 (by Martin Cooper @ Motorola). In August...

What is a GIF and why should you care

Email marketing

What is a GIF and why should you care

May 9th, 2019 - Sadie Burgess

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those great...

SPF, DKIM & DMARC demystified

Deliverability

SPF, DKIM & DMARC demystified

May 8th, 2019 -

What do Diana Ross and emails have in common? Well, Diana famously once sang “Do you know where you’re going to?” This same question...

Joyful Animations in Outlook

Email marketing

Joyful Animations in Outlook

May 1st, 2019 - Dan Hare

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather terminally....

Making “we miss you” hit the mark

Email marketing

Making “we miss you” hit the mark

April 18th, 2019 - Sadie Burgess

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

5 considerations when moving ESP

Best practice Email marketing

5 considerations when moving ESP

April 11th, 2019 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Email marketing for small business

Email marketing

Email marketing for small business

April 8th, 2019 - Sadie Burgess

Every penny spent on marketing must be money well spent.Email marketing is an efficient way to ensure that small businesses can reach out to their...

Keep calm and carry on marketing

News

Keep calm and carry on marketing

March 25th, 2019 - Sadie Burgess

With the UK set to leave the EU on or shortly after 29th March, we wanted to reassure clients that there will be no impact to our services as a...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started