Blog
Designs walkthrough: Platform overview
March 20th, 2024 - Harry Thomas
e-shot offers a state-of-the-art email editor, Smart editor is our prized jewel which enables stunning accessible emails to be made in seconds. ...
Email Library Public Sector Template showcase
Email Library Campaign: Child immunisation
March 20th, 2024 - Harry Thomas
In order to address falling rates, and ensure children are best protected against preventable diseases, the UKHSA and the NHS launched a national...
AI in email marketing
March 19th, 2024 - Jakub Gacon
While AI brings the potential of endless and sometimes game-changing possibilities to email marketing, it also comes with some risks and should be...
email-marketing Best practice Resources
Dark mode optimisation checklist
March 10th, 2024 - Sadie Burgess
Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...
Spotlight on security
March 7th, 2024 - Sadie Burgess
In line with Government and NCSC advice around cybersecurity, we are taking a proactive approach to safeguarding our solutions from the increased...
OASIS campaign planning: Start with the end in mind
November 28th, 2023 -
In the ever-evolving landscape of local government communications, the need for strategic and effective campaign planning has never been more...
The power of data story telling
November 28th, 2023 -
Data underpins our digital world and lives. However, finding insights is just the first step in driving change. The real value comes when people...
Automating a great first impression
October 26th, 2023 - Harry Thomas
In the world of digital communication, first impressions matter just as much as they do in face-to-face interactions. When someone signs up to your...
Reducing the environmental impact of email
October 25th, 2023 -
The carbon footprint of an email comes from the electricity that is used to power the devices on which it is written and read, the networks that...
Colour, contrast and avoiding confusion
September 10th, 2023 - Isabella Winter
Colours are like powerful messengers. They can show when it's time to do something, change how we feel, and even affect our bodies. Some...
Action Oriented Design
September 7th, 2023 - Isabella Winter
In this digital age, where attention spans are shorter than ever, grabbing and maintaining the attention of your audience is crucial. One powerful...
Email Library Template showcase
Email Library Campaign: Don't be fooled - Money Mule
September 1st, 2023 - Harry Thomas
Criminals may ask you to receive money into your bank account and transfer it into another account, keeping some of the cash for yourself. If you...
Email Library Public Sector Template showcase
Email Library Campaign: THINK! ‘Travel Like You Know Them’
September 1st, 2023 - Harry Thomas
A government campaign to improve road safety by reminding people to ‘Travel Like You Know Them’ to help keep everyone safe on the road has been...
Email Library Public Sector Template showcase
Email Library Campaign: Measles and MMR
August 31st, 2023 - Harry Thomas
UKHSA modelling suggests that, unless MMR vaccination rates improve, London could see a measles outbreak with tens of thousands of cases.You can...
Reactions in Microsoft Outlook
Reactions in Microsoft Outlook
August 4th, 2023 - Harry Thomas
Since October 2022, Outlook users have been able to react to email messages. Since its release this feature has been gaining popularity amongst...
Public Sector Best practice News
Link in Bio Apps: The Missing Piece of Your Email Marketing Strategy
May 26th, 2023 - Jakub Gacon
Social Media is a powerful tool to reach an audience of thousands, however it lacks in many areas in which email is key. Obtaining a following is...
Using digital comms to improve waste and recycling services
March 31st, 2023 - Sadie Burgess
Waste and recycling teams are collaborating closely with communications teams to create campaigns that inform, educate and engage citizens in...
Improved accessibility is better for everyone
March 15th, 2023 - Sadie Burgess
The Curb-cut/curb-drop effect refers to the idea that designing for accessibility for people with disabilities ultimately benefits everyone. The...
What's new with WCAG 2.2
March 15th, 2023 - Sadie Burgess
Web Content Accessibility Guidelines (WCAG) are a set of technical standards and guidelines created by the World Wide Web Consortium (W3C) to...
Writing effective alt text
March 7th, 2023 - Sadie Burgess
Inconsistent use of alt text, or misunderstanding of what is required, is one of the most common problems we find when reviewing our customers’...
Solutions
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.