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Email Library Campaign: Gamble Aware

Email Library Public Sector Template showcase

Email Library Campaign: Gamble Aware

April 23rd, 2024 - Harry Thomas

GambleAware is the leading charity working to keep people safe from gambling harms. We offer free, confidential advice, tools and support for...

Email Library Campaign: Float to Live

Email Library Public Sector Template showcase

Email Library Campaign: Float to Live

April 19th, 2024 - Harry Thomas

A campaign to help the RNLI to teach people such a valuable skill. Float to Live.Email preview 1Email preview 2 Email preview 3If you are an e-shot...

Email Library Campaign: Help Us Help You

Email Library Public Sector Template showcase

Email Library Campaign: Help Us Help You

April 3rd, 2024 - Harry Thomas

A campaign to increase knowledge of the symptoms of a heart attack and a stroke and encourage anyone experiencing them to dial 999...

Understanding your audience: Email clients

Design Best practice

Understanding your audience: Email clients

March 27th, 2024 - Isabella Winter

We all know how crucial it is to make your emails as effective as possible and to ensure they look good on all email clients, mobile and desktop,...

Forms & landing pages walkthrough: Platform overview

Product walkthroughs

Forms & landing pages walkthrough: Platform overview

March 26th, 2024 - Harry Thomas

Collecting sign ups is a key aspect of email marketing. Forms, landing pages and preference centres make this possible as they allow for users to...

Is it time to jump on the WhatsApp Channel bandwagon?

News Public Sector

Is it time to jump on the WhatsApp Channel bandwagon?

March 25th, 2024 - Dan Hare

Or should we remember Meta’s previous form? WhatsApp Channels, introduced in 2023 as part of the WhatsApp app, offer a way for users to receive...

Campaigns walkthrough: Platform overview

Product walkthroughs

Campaigns walkthrough: Platform overview

March 20th, 2024 - Harry Thomas

e-shot is a platform with endless possibilities, access to the platform is limited to only our customers, for those customers who are new to e-shot...

Designs walkthrough: Platform overview

Design Product walkthroughs

Designs walkthrough: Platform overview

March 20th, 2024 - Harry Thomas

e-shot offers a state-of-the-art email editor, Smart editor is our prized jewel which enables stunning accessible emails to be made in seconds. ...

Email Library Campaign: Child immunisation

Email Library Public Sector Template showcase

Email Library Campaign: Child immunisation

March 20th, 2024 - Harry Thomas

In order to address falling rates, and ensure children are best protected against preventable diseases, the UKHSA and the NHS launched a national...

AI in email marketing

email-marketing

AI in email marketing

March 19th, 2024 - Jakub Gacon

While AI brings the potential of endless and sometimes game-changing possibilities to email marketing, it also comes with some risks and should be...

Dark mode optimisation checklist

email-marketing Best practice Resources

Dark mode optimisation checklist

March 10th, 2024 - Sadie Burgess

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Spotlight on security 

Spotlight on security 

Spotlight on security 

March 7th, 2024 - Sadie Burgess

In line with Government and NCSC advice around cybersecurity, we are taking a proactive approach to safeguarding our solutions from the increased...

OASIS campaign planning: Start with the end in mind

Public Sector Best practice

OASIS campaign planning: Start with the end in mind

November 28th, 2023 -

In the ever-evolving landscape of local government communications, the need for strategic and effective campaign planning has never been more...

The power of data story telling

Public Sector

The power of data story telling

November 28th, 2023 -

Data underpins our digital world and lives. However, finding insights is just the first step in driving change. The real value comes when people...

Automating a great first impression

Best practice Automation

Automating a great first impression

October 26th, 2023 - Harry Thomas

In the world of digital communication, first impressions matter just as much as they do in face-to-face interactions. When someone signs up to your...

Reducing the environmental impact of email

Best practice

Reducing the environmental impact of email

October 25th, 2023 -

The carbon footprint of an email comes from the electricity that is used to power the devices on which it is written and read, the networks that...

Colour, contrast and avoiding confusion

Accessibility Best practice

Colour, contrast and avoiding confusion

September 10th, 2023 - Isabella Winter

Colours are like powerful messengers. They can show when it's time to do something, change how we feel, and even affect our bodies. Some...

Action Oriented Design

Design Best practice

Action Oriented Design

September 7th, 2023 - Isabella Winter

In this digital age, where attention spans are shorter than ever, grabbing and maintaining the attention of your audience is crucial. One powerful...

Email Library Campaign: Don't be fooled - Money Mule

Email Library Template showcase

Email Library Campaign: Don't be fooled - Money Mule

September 1st, 2023 - Harry Thomas

Criminals may ask you to receive money into your bank account and transfer it into another account, keeping some of the cash for yourself. If you...

Email Library Campaign: THINK! ‘Travel Like You Know Them’

Email Library Public Sector Template showcase

Email Library Campaign: THINK! ‘Travel Like You Know Them’

September 1st, 2023 - Harry Thomas

A government campaign to improve road safety by reminding people to ‘Travel Like You Know Them’ to help keep everyone safe on the road has been...

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