Blog

When reputation is everything...

Best practice Deliverability

When reputation is everything...

July 11th, 2018 - Sadie Burgess

An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial...

Serve your best email marketing campaign with the help of Wimbledon

Email marketing

Serve your best email marketing campaign with the help of Wimbledon

July 10th, 2018 - Sophie Lambert-Smith

It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries...

Segmentation for success

Email marketing

Segmentation for success

July 3rd, 2018 - Sadie Burgess

We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

10 top tips for subject line success

Email marketing

10 top tips for subject line success

June 19th, 2018 - Sadie Burgess

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Why you need an email preference centre

Email marketing

Why you need an email preference centre

June 12th, 2018 - Sadie Burgess

Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

The wonderful world of welcome

Email marketing

The wonderful world of welcome

May 24th, 2018 - Sadie Burgess

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression...

5 reasons why email automation is good for business

Automation

5 reasons why email automation is good for business

April 30th, 2018 - Sadie Burgess

Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way,...

Improve your email deliverability with these tried and tested tactics

Email marketing Deliverability

Improve your email deliverability with these tried and tested tactics

April 19th, 2018 - Sadie Burgess

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the...

Email Automation - Saving you time so you can work smarter, not harder.

Automation

Email Automation - Saving you time so you can work smarter, not harder.

April 17th, 2018 - Sophie Lambert-Smith

Do you find yourself looking at the clock thinking ‘where did the time go?’ 

Are you carrying out repetitive, manual tasks, wishing...

Understanding your brand health with NPS

Email marketing Surveys

Understanding your brand health with NPS

April 11th, 2018 - Sadie Burgess

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Keep your eye on your KPIs

Email marketing

Keep your eye on your KPIs

March 22nd, 2018 - Sadie Burgess

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...

The email marketing checklist

Email marketing

The email marketing checklist

March 19th, 2018 - Sadie Burgess

As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Top 20 reasons why email is the answer

Email marketing Best practice

Top 20 reasons why email is the answer

March 16th, 2018 - Sadie Burgess

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

9 Do's and Don'ts of SMS marketing

SMS Best practice

9 Do's and Don'ts of SMS marketing

March 12th, 2018 - Sadie Burgess

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for...

Maximise event attendance with the help of SMS

SMS

Maximise event attendance with the help of SMS

February 26th, 2018 -

Are events a cornerstone in your marketing strategy? Do you want your events filled to capacity? When you hold events, do you wish you could...

How to select the right ESP for you with Jordie Van Rijn

Email marketing

How to select the right ESP for you with Jordie Van Rijn

February 26th, 2018 - Sadie Burgess

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We...

Email Automation in a Nutshell

Automation

Email Automation in a Nutshell

February 23rd, 2018 - Sadie Burgess

Email automations are a powerful and efficient way to get more out of your marketing.

Use automation to...

The ABC of AB Testing subject lines

Email marketing

The ABC of AB Testing subject lines

February 22nd, 2018 -

Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

Key Causes of disappointing deliverability

Deliverability

Key Causes of disappointing deliverability

February 21st, 2018 - Sadie Burgess

Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of...

Time to spring clean your data?

Email marketing

Time to spring clean your data?

February 18th, 2018 - Sadie Burgess

Research[1] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a...

Solutions

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Email marketing healthcheck

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