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Designs walkthrough: Platform overview

Design Product walkthroughs

Designs walkthrough: Platform overview

March 20th, 2024 - Harry Thomas

e-shot offers a state-of-the-art email editor, Smart editor is our prized jewel which enables stunning accessible emails to be made in seconds. ...

Email Library Campaign: Child immunisation

Email Library Public Sector Template showcase

Email Library Campaign: Child immunisation

March 20th, 2024 - Harry Thomas

In order to address falling rates, and ensure children are best protected against preventable diseases, the UKHSA and the NHS launched a national...

AI in email marketing

email-marketing

AI in email marketing

March 19th, 2024 - Jakub Gacon

While AI brings the potential of endless and sometimes game-changing possibilities to email marketing, it also comes with some risks and should be...

Dark mode optimisation checklist

email-marketing Best practice Resources

Dark mode optimisation checklist

March 10th, 2024 - Sadie Burgess

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Spotlight on security 

Spotlight on security 

Spotlight on security 

March 7th, 2024 - Sadie Burgess

In line with Government and NCSC advice around cybersecurity, we are taking a proactive approach to safeguarding our solutions from the increased...

OASIS campaign planning: Start with the end in mind

Public Sector Best practice

OASIS campaign planning: Start with the end in mind

November 28th, 2023 -

In the ever-evolving landscape of local government communications, the need for strategic and effective campaign planning has never been more...

The power of data story telling

Public Sector

The power of data story telling

November 28th, 2023 -

Data underpins our digital world and lives. However, finding insights is just the first step in driving change. The real value comes when people...

Automating a great first impression

Best practice Automation

Automating a great first impression

October 26th, 2023 - Harry Thomas

In the world of digital communication, first impressions matter just as much as they do in face-to-face interactions. When someone signs up to your...

Reducing the environmental impact of email

Best practice

Reducing the environmental impact of email

October 25th, 2023 -

The carbon footprint of an email comes from the electricity that is used to power the devices on which it is written and read, the networks that...

Colour, contrast and avoiding confusion

Accessibility Best practice

Colour, contrast and avoiding confusion

September 10th, 2023 - Isabella Winter

Colours are like powerful messengers. They can show when it's time to do something, change how we feel, and even affect our bodies. Some...

Action Oriented Design

Design Best practice

Action Oriented Design

September 7th, 2023 - Isabella Winter

In this digital age, where attention spans are shorter than ever, grabbing and maintaining the attention of your audience is crucial. One powerful...

Email Library Campaign: Don't be fooled - Money Mule

Email Library Template showcase

Email Library Campaign: Don't be fooled - Money Mule

September 1st, 2023 - Harry Thomas

Criminals may ask you to receive money into your bank account and transfer it into another account, keeping some of the cash for yourself. If you...

Email Library Campaign: THINK! ‘Travel Like You Know Them’

Email Library Public Sector Template showcase

Email Library Campaign: THINK! ‘Travel Like You Know Them’

September 1st, 2023 - Harry Thomas

A government campaign to improve road safety by reminding people to ‘Travel Like You Know Them’ to help keep everyone safe on the road has been...

Email Library Campaign: Measles and MMR

Email Library Public Sector Template showcase

Email Library Campaign: Measles and MMR

August 31st, 2023 - Harry Thomas

UKHSA modelling suggests that, unless MMR vaccination rates improve, London could see a measles outbreak with tens of thousands of cases.You can...

Reactions in Microsoft Outlook

Reactions in Microsoft Outlook

Reactions in Microsoft Outlook

August 4th, 2023 - Harry Thomas

Since October 2022, Outlook users have been able to react to email messages. Since its release this feature has been gaining popularity amongst...

Link in Bio Apps: The Missing Piece of Your Email Marketing Strategy

Public Sector Best practice News

Link in Bio Apps: The Missing Piece of Your Email Marketing Strategy

May 26th, 2023 - Jakub Gacon

Social Media is a powerful tool to reach an audience of thousands, however it lacks in many areas in which email is key. Obtaining a following is...

Using digital comms to improve waste and recycling services

Public Sector Automation

Using digital comms to improve waste and recycling services

March 31st, 2023 - Sadie Burgess

Waste and recycling teams are collaborating closely with communications teams to create campaigns that inform, educate and engage citizens in...

Improved accessibility is better for everyone

Accessibility

Improved accessibility is better for everyone

March 15th, 2023 - Sadie Burgess

The Curb-cut/curb-drop effect refers to the idea that designing for accessibility for people with disabilities ultimately benefits everyone. The...

What's new with WCAG 2.2

Accessibility

What's new with WCAG 2.2

March 15th, 2023 - Sadie Burgess

Web Content Accessibility Guidelines (WCAG) are a set of technical standards and guidelines created by the World Wide Web Consortium (W3C) to...

Writing effective alt text

Accessibility Best practice

Writing effective alt text

March 7th, 2023 - Sadie Burgess

Inconsistent use of alt text, or misunderstanding of what is required, is one of the most common problems we find when reviewing our customers’...

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Email marketing healthcheck

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