Blog

Do you know your SNDS from your SCL?
July 14th, 2020 - Dan Hare
The rapid rise in businesses adopting Microsoft 365 means that deliverability to Microsoft-controlled inboxes is just as important in B2B email...

Ask the experts, episode 2 - July Webinar recording
July 12th, 2020 - Sadie Burgess
On 9th July we held our second Ask the Experts Q&A webinar. In this webinar recording, our two experts, Dan Hare from e-shot and Alex Hilditch...

digital-marketing Best practice
Marketing through the coronavirus and beyond
June 24th, 2020 - Sadie Burgess
Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...

Everything you need to know about spamtraps
June 4th, 2020 - Sadie Burgess
Deliverability, measured by inbox placement, is key to a successful email marketing program. After all, subscribers cannot engage with emails they...

Expert advice for email marketers 'in these uncertain times'
May 27th, 2020 - Sadie Burgess
In our latest series of webinars we have invited email marketers to ask us anything. There have been a variety of questions from experienced...

Ask the experts, episode 1 - Webinar recording
May 21st, 2020 - Sadie Burgess
On 20th May we held our first Ask the Experts Q&A webinar. In this webinar recording, two experts, Dan Hare from e-shot and Alex Hilditch from...

10 Questions every email marketer has asked at least once…
May 19th, 2020 - Sadie Burgess
There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy the...

When times are tough, you build share.
May 5th, 2020 - Sadie Burgess
The famous quote from Procter & Gamble CEO A.G. Lafley, in the Wall Street Journal is worth considering in more depth in the current world...

Content marketing in a crisis
April 29th, 2020 - Dan Hare
These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog that...

Crisis - A time of opportunity?
April 21st, 2020 - Dan Hare
Now is a time of tremendous opportunity! Tremendous opportunity to grow your business. Tremendous opportunity to win customers who, even a few...

Helping you to keep people informed: COVID-19
March 23rd, 2020 - Dan Hare
In times of crisis, it is important that accurate information can be shared quickly and effectively. If you are a public sector organisation (e.g;...

Accessibility Design Resources
Email accessibility checklist
March 16th, 2020 - Sadie Burgess
For many businesses email accessibility is a significant concern. Use our simple list of checks to make sure that you have the basics right to...
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email-marketing Best practice Resources
Email pre-flight checklist
March 12th, 2020 - Sadie Burgess
We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Emoji Effect – Symbols in the subject line
February 20th, 2020 - Sadie Burgess
Emojis are here to stay. Whether you’re using the most popular emoji in the world (😂) or showing your Valentine some love, they’re ingrained in our...

Are you using the right emojis? 😕
February 20th, 2020 - Sadie Burgess
In January the Unicode Consortium announced 117 new emojis for 2020. Chances are you have used an emoji or two in you communications 😊, but perhaps...
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Deliverability email-marketing
Blocklisting - What it means and what to do about it
January 31st, 2020 - Dan Hare
A blocklist (previously known as blacklist - see https://www.ncsc.gov.uk/blog-post/terminology-its-not-black-and-white) from an email marketing...

New GDPR guidance from ICO
January 14th, 2020 - Sadie Burgess
The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.And to quote the...

How will 2020 design trends influence your email creative?
January 3rd, 2020 - Sadie Burgess
The world of design continues to evolve and graphic design, along with technological advancement, continue to have and influence on email...

CCPA in a nutshell: A Marketer’s Guide to the California Consumer Privacy Act
December 19th, 2019 - Sadie Burgess
What Is the California Consumer Privacy Act (CCPA)?The California Consumer Privacy Act of 2018, also known as CCPA or AB-375, is the most...
Solutions
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.