Blog

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...

As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you...

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for SMS...

Are events a cornerstone in your marketing strategy? Do you want your events filled to capacity? When you hold events, do you wish you could...

Email automations are a powerful and efficient way to get more out of your marketing.Use automation to increase:salesretention andrecall of your...

Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of...

Research by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the...

Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way to...

It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look forward...

We’re going back to basics for this piece to define some terms that are key to understanding deliverability.What is the difference between a hard...

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine...

The Royals have just released their annual Christmas card, which has the nation gushing over the gorgeous family of 4.

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...

The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most wonderful...

There is no doubt that SMS marketing is a fast and effective way of communicating with your customers and prospects – just look back at some of our...

As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is approaching!...