Blog

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with broadcast and...

What’s an API?A.P.I is an acronym for Application Programming Interface.An API can be private or made available for use in the public domain and...

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right format for your mail? Which...

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...

We are making some improvements to the way that we work to ensure that we can continue to deliver an even better service in a timely and...

Our Send Speed feature gives email marketers the ability to control the speed at which their campaigns are sent. By setting a number of sends per...

It's common knowledge that content is one of the biggest influencers on the deliverability of your email. However, an element in email content...

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those great...

What do Diana Ross and emails have in common? Well, Diana famously once sang “Do you know where you’re going to?” This same question...

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather terminally....

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

Every penny spent on marketing must be money well spent.Email marketing is an efficient way to ensure that small businesses can reach out to their...

With the UK set to leave the EU on or shortly after 29th March, we wanted to reassure clients that there will be no impact to our services as a...

The average Briton will hold 6 jobs in their working life, so the concept of a job for life is well and truly a thing of the past. The recruitment...

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

Work with usWe have a number of important roles to fill at present and a new video to explain a little bit more about what it is like to work with...

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable channels...

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple to...

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. But, around one in...

Deliverability is key to your email campaign, impacting your success even before your great subject line or fabulous content. You have no doubt...