Understanding your brand health with NPS
April 11th, 2018 - Sadie Burgess
Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...
Data Protection Best practice email-marketing
The benefit of preference centres under GDPR
April 5th, 2018 - Sadie Burgess
Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...
Keep your eye on your KPIs
March 22nd, 2018 - Sadie Burgess
Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...
The email marketing checklist
March 19th, 2018 - Sadie Burgess
As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...
Top 20 reasons why email is the answer
March 16th, 2018 - Sadie Burgess
Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you...
9 Do's and Don'ts of SMS marketing
March 12th, 2018 - Sadie Burgess
Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for SMS...
Maximise event attendance with the help of SMS
February 26th, 2018 - Sadie Burgess
Are events a cornerstone in your marketing strategy? Do you want your events filled to capacity? When you hold events, do you wish you could...
Email Automation in a Nutshell
February 23rd, 2018 - Sadie Burgess
Email automations are a powerful and efficient way to get more out of your marketing.Use automation to increase:salesretention andrecall of your...
The ABC of AB Testing subject lines
February 22nd, 2018 - Sadie Burgess
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...
Key Causes of disappointing deliverability
February 21st, 2018 - Sadie Burgess
Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of...
Time to spring clean your data?
February 18th, 2018 - Sadie Burgess
Research by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the...
Using Automation to build brand awareness
February 15th, 2018 - Sadie Burgess
Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way to...
Customer centricity is a key theme for 2018
January 26th, 2018 - Sadie Burgess
It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look forward...
Hard Bounces vs soft bounces and what to do with them
January 23rd, 2018 - Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability.What is the difference between a hard...
January 23rd, 2018 - Sadie Burgess
Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine...
Do you and your business send and receive Christmas cards?
December 22nd, 2017 -
The Royals have just released their annual Christmas card, which has the nation gushing over the gorgeous family of 4.
Subject line help to get you noticed this Christmas
December 8th, 2017 - Sadie Burgess
As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...
5 reasons email is your most valuable marketing tool this Christmas
December 6th, 2017 - Sadie Burgess
The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most wonderful...
SMS Marketing and GDPR
December 4th, 2017 - Sadie Burgess
There is no doubt that SMS marketing is a fast and effective way of communicating with your customers and prospects – just look back at some of our...
5 techniques to optimise your Black Friday email marketing
November 16th, 2017 - Sadie Burgess
As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is approaching!...
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.