CATEGORY: Advice from the experts

Advice from the experts

Advice from the experts

For more than 20 years our team of email experts have been helping our clients optimise their campaigns and now we want to help you, with our exclusive offer to LGComms partners.  

As LGComms co-Chair Alix Macfarlane, commented when we launched the partnership earlier this year;  

“Email is an essential communication channel. We’ve seen increased email engagement throughout the pandemic, and this looks set to be a trend that is here to stay. Having a specialist like e-shot share their wealth of experience adds expert knowledge that can help us keep ahead in the ways we serve our residents and raise the standards in our sector.” 

What we do

Our experienced team will review your latest campaign to identify any potential issues and offer best practice advice to improve and optimise your communications. 

We will check all aspects of your email from technical deliverability considerations through to design and accessibility. We even check the email rendering across the most prevalent email clients, including mobile and dark mode presentations. The report takes you through every aspect contributing to the success of your email, giving you actionable insights and increased success. 

For over 20 years day-in and day-out, we have helped our clients deliver highly effective email communications campaigns and now we can use that experience to help our LGComms partners.  


Your personalised report is split into three parts: 

  1. Security 

We will assess that your infrastructure is compliant with deliverability advancements by testing MTA toxicity, data sovereignty, forward/reverse DNS validation and ensure your authentication records are correct and in line with the NCSC guidance.  

We are techies, and we’re proud of it. But don’t worry if you don’t speak binary, we will ensure that our results are clear and jargon free and recommend any actions you need to consider.    

  1. Design and recipient experience 

We will check that your email renders properly across more than 40 email clients, including both desktop and mobile variants. We will even check dark mode presentations. If you have statistics on your audience’s client usage, we can focus on those areas first to ensure that your feedback is as actionable as possible. 

We will also review the accessibility of your campaign and offer both technical and design oriented best practice suggestions to help you build and optimise the experience for all your residents. 

  1. Data Protection 

Whilst your information governance team will have been working hard to ensure that your data is professionally managed, we can offer best practice advice on data collection, preference management and double check that all your emails and digital data collection touch points (newsletter sign ups etc) have the appropriate legal information and disclaimers.

Find out more
Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started