Blog
OASIS campaign planning: Start with the end in mind
November 28th, 2023 - Sadie Burgess
In the ever-evolving landscape of local government communications, the need for strategic and effective campaign planning has never been more...
email-marketing Best practice Automation
Automating a great first impression
October 26th, 2023 - Harry Thomas
In the world of digital communication, first impressions matter just as much as they do in face-to-face interactions. When someone signs up to your...
Reducing the environmental impact of email
October 25th, 2023 - Sadie Burgess
The carbon footprint of an email comes from the electricity that is used to power the devices on which it is written and read, the networks that...
Colour, contrast and avoiding confusion
September 10th, 2023 - Isabella Winter
Colours are like powerful messengers. They can show when it's time to do something, change how we feel, and even affect our bodies. Some...
Public Sector Best practice News
Link in Bio Apps: The Missing Piece of Your Email Marketing Strategy
May 26th, 2023 - Jakub Gacon
Social Media is a powerful tool to reach an audience of thousands, however it lacks in many areas in which email is key. Obtaining a following is...
Unawards Masterclass: One week on
April 26th, 2023 - Sadie Burgess
“There were too many highlights from the 10 presenting winners to single out people individually but there were noticeable traits which ran through...
Writing effective alt text
March 7th, 2023 - Sadie Burgess
Inconsistent use of alt text, or misunderstanding of what is required, is one of the most common problems we find when reviewing our customers’...
Social Media Content Size Guide 2023
March 7th, 2023 - Dee Kessler
Having the right image size for social media is important because it can affect how your content is displayed and perceived by your audience. This...
Best practice digital-marketing
Google Analytics 4 - Quick start guide
January 16th, 2023 - Harry Thomas
Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...
Using video in your email marketing campaigns
July 26th, 2022 - Sadie Burgess
Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...
5 considerations when moving ESP
February 3rd, 2022 - Sadie Burgess
You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability, more accessible...
Best practice email-marketing News
The impact of IOS15
December 14th, 2021 - Sadie Burgess
On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...
Accessibility Best practice Public Sector
Great quality copy is effective and inclusive
December 2nd, 2021 - Sadie Burgess
As communicators, we want to get out our message successfully. A copywriter’s work is about crafting clear, concise, compelling copy. But writing...
Public Sector Best practice Accessibility
Accessible Communication: A new standard set by Essex County Council
November 25th, 2021 - Sadie Burgess
This week we were lucky enough to attend the Public Service Communications Academy event.The Public Service Communications Academy (Academy) is a...
email-marketing Best practice Resources
Dark mode optimisation checklist
November 10th, 2021 - Sadie Burgess
Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...
Best practice email-marketing News Data Protection
Marketing is not at your service: What we can learn from the ICO's Amex ruling
June 15th, 2021 - Sadie Burgess
In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing. This case is an interesting...
email-marketing Deliverability knowledge-hub Best practice
Escape from Junk
June 15th, 2021 - Dan Hare
How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...
Back to Basics: Top 5 things to consider when designing a template
June 8th, 2021 - Sadie Burgess
It can be quite overwhelming staring at a blank screen knowing that what you create will be the basis for a series of coms or even the backbone of...
SMS Best practice Public Sector
How the Public Sector can alert and engage with SMS
March 2nd, 2021 - Sadie Burgess
The value of SMS as a direct and effective marketing tool is well documented, but a growing number of public sector organisations are beginning to...
Best practice email-marketing Automation
Black Friday lessons for B2B marketing
November 5th, 2020 - Dan Hare
Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...
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