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An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I...

Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed,...

From 23 September 2020, all public sector organisations have a legal duty to make sure websites meet accessibility requirements.

The...

On 9th July we held our second Ask the Experts Q&A webinar. 

In this webinar recording, our two experts, Dan Hare from e-shot and...

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...

On 20th May we held our first Ask the Experts Q&A webinar. 

In this webinar recording, two experts, Dan Hare from e-shot and Alex...

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy...

These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog...

On 23rd April we held our 'Communication through a crisis' webinar. 

Synopsis: There appear to be two types of marketing department...

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the...

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple...

Email marketing remains one of the highest performing digital channels. According to a recent

If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...