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A picture paints a thousand words, but that's just half the story - Effective use of imagery in email

Best practice

A picture paints a thousand words, but that's just half the story - Effective use of imagery in email

September 10th, 2020 - Sadie Burgess

An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...

If you build it... They will come

Digital marketing Best practice Email marketing

If you build it... They will come

August 19th, 2020 - Sadie Burgess

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I...

Webinar email checklist

Email marketing Best practice

Webinar email checklist

August 16th, 2020 - Sadie Burgess

Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed,...

Making accessibility accessible

Best practice

Making accessibility accessible

August 3rd, 2020 - Sadie Burgess

From 23 September 2020, all public sector organisations have a legal duty to make sure websites meet accessibility requirements.

The...

Ask the experts, episode 2 - July Webinar recording

Best practice Webinar

Ask the experts, episode 2 - July Webinar recording

July 12th, 2020 - Sadie Burgess

On 9th July we held our second Ask the Experts Q&A webinar. 

In this webinar recording, our two experts, Dan Hare from e-shot and...

Marketing through the coronavirus and beyond

Digital marketing Best practice

Marketing through the coronavirus and beyond

June 24th, 2020 - Sadie Burgess

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...

Ask the experts, episode 1 - Webinar recording

Best practice Webinar

Ask the experts, episode 1 - Webinar recording

May 21st, 2020 - Sadie Burgess

On 20th May we held our first Ask the Experts Q&A webinar. 

In this webinar recording, two experts, Dan Hare from e-shot and Alex...

10 Questions every email marketer has asked at least once…

Best practice Email marketing

10 Questions every email marketer has asked at least once…

May 19th, 2020 - Sadie Burgess

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy...

Content marketing in a crisis

Best practice Digital marketing

Content marketing in a crisis

April 29th, 2020 - Dan Hare

These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog...

Communication through a crisis - Webinar recording

Best practice Webinar

Communication through a crisis - Webinar recording

April 28th, 2020 - Sadie Burgess

On 23rd April we held our 'Communication through a crisis' webinar. 

Synopsis: There appear to be two types of marketing department...

Email pre-flight checklist

Email marketing Best practice

Email pre-flight checklist

March 12th, 2020 - Sadie Burgess

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Addressing all aspects of the sales funnel with email, with Tim Watson

Best practice Email marketing

Addressing all aspects of the sales funnel with email, with Tim Watson

June 21st, 2019 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the...

5 considerations when moving ESP

Best practice Email marketing

5 considerations when moving ESP

April 11th, 2019 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Maintaining your email marketing database

Best practice

Maintaining your email marketing database

February 22nd, 2019 - Dan Hare

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

Date-driven campaigns cheat sheet

Best practice

Date-driven campaigns cheat sheet

February 12th, 2019 - Dan Hare

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple...

Email Marketing Healthcheck

Best practice

Email Marketing Healthcheck

January 31st, 2019 - Dan Hare

Email marketing remains one of the highest performing digital channels. According to a recent

Automated series cheat sheet

Best practice

Automated series cheat sheet

January 10th, 2019 - Dan Hare

If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...

Perfecting your preview text

Email marketing Best practice

Perfecting your preview text

January 8th, 2019 - Sadie Burgess

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Perfecting personalisation

Best practice Email marketing

Perfecting personalisation

October 16th, 2018 - Sadie Burgess

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

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