CATEGORY: Best practiceSocial media

Social Media Content Size Guide 2023

Having the right image size for social media is important because it can affect how your content is displayed and perceived by your audience. This is including the pictures you’re posting or your profile picture, you don’t want half of your face cut off in your profile picture.  

Each social media platform has its own recommended image dimensions for optimal display. If you use the wrong size, your images may be cropped, stretched, or distorted, which can negatively affect their quality and your brand image. 

By using the correct image sizes, you can present a professional and polished image to your followers, which can help to establish trust and credibility. Images that are sized correctly can help to increase engagement with your audience. When your images are visually appealing and fit well on the platform, people are more likely to engage with your content by liking, commenting, or sharing. 

Using consistent image style across all your social media profiles can help to reinforce your brand identity and create a cohesive look and feel. This can help to make your brand more recognisable and memorable. 

In our playbook we have created the ultimate social size guide to help you make sure that your pictures are the right size. Having the right image size for social media is an important aspect of creating high-quality and effective social media content. 

Here is all the info you need to know: 

Download our Social Media Playbook

The priority for authorities in 2023 is to use social media more strategically to ensure good engagement with residents, better customer service, and wider sharing of information on the services most important to customers.

So we have to be savvy in our use of social media to ensure that we're doing all we can do engage and grow our reach and impact and achieve ‘cut through' in the ever-noisier world of online messages, competition and distractions.

This guide will give you all you need to know to understand the social media landscape in 2023 to help you focus your time and effort on the areas of social media which will help you meet your organisational objectives and help your residents and customers' best access and use your services.

Get the playbook