Blog
Email Authentication: Gmail's checkmark
May 16th, 2023 - Sadie Burgess
After adding support for verified brand logos in 2021, Gmail is now going further by adding a blue checkmark to emails.The existing system is based...
email-marketing Deliverability
Allowlisting: How it works and why you should encourage it
February 28th, 2022 - Sadie Burgess
With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...
.jpg)
5 tools to check your sending reputation
February 24th, 2022 - Sadie Burgess
While there is no singular score that all mailbox providers use to evaluate your sending, there are some third-party tools that can help you...
.jpg)
BIMI – update January 2022
January 18th, 2022 - Sadie Burgess
Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of...
email-marketing Deliverability knowledge-hub Best practice
Escape from Junk
June 15th, 2021 - Dan Hare
How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...
Do you know your SNDS from your SCL?
July 14th, 2020 - Dan Hare
The rapid rise in businesses adopting Microsoft 365 means that deliverability to Microsoft-controlled inboxes is just as important in B2B email...
Everything you need to know about spamtraps
June 4th, 2020 - Sadie Burgess
Deliverability, measured by inbox placement, is key to a successful email marketing program. After all, subscribers cannot engage with emails they...
.jpg)
Deliverability email-marketing
Blocklisting - What it means and what to do about it
January 31st, 2020 - Dan Hare
A blocklist (previously known as blacklist - see https://www.ncsc.gov.uk/blog-post/terminology-its-not-black-and-white) from an email marketing...
Increasing brand recognition and improving security – introducing BIMI
September 26th, 2019 - Sadie Burgess
Email remains one of the most popular and effective marketing communication mediums available to successful marketing teams. There are more than...
Deliverability email-marketing
Rise of the machines - A definitive guide to bots
June 6th, 2019 - Dan Hare
We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...
Deep links: What it means for your email deliverability
May 17th, 2019 - Sadie Burgess
It's common knowledge that content is one of the biggest influencers on the deliverability of your email. However, an element in email content...
SPF, DKIM & DMARC demystified
May 8th, 2019 -
What do Diana Ross and emails have in common? Well, Diana famously once sang “Do you know where you’re going to?” This same question...
When reputation is everything...
July 11th, 2018 - Sadie Burgess
An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component...
email-marketing Deliverability
Improve your email deliverability with these tried and tested tactics
April 19th, 2018 - Sadie Burgess
Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the story. Before you...
Key Causes of disappointing deliverability
February 21st, 2018 - Sadie Burgess
Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of...
Deliverability 101
January 23rd, 2018 - Sadie Burgess
Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine...
Solutions
e-shot ultimate
The complete solution to manage and automate your digital communication across email, SMS, websites and landing pages.
e-shot auto
Create sophisticated automated campaigns for email and SMS combined.
e-shot email
Create email campaigns and newsletters and manage end-to-end subscription processes with forms and preferences.
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.