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There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy the...

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple to...

If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...

Do you use preview text in your email marketing campaigns?Your contacts will generally spend about 2 seconds deciding whether they open your email...

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie, author of...

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from your...

An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component...

Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you...

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for SMS...

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine...

There is no doubt that SMS marketing is a fast and effective way of communicating with your customers and prospects – just look back at some of our...

A/B testing, also known as split testing, is a method of comparing two versions of an email (A and B) to see which one performs better. The A/B...