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Public Sector digital-marketing
Introducing AI into Local Authority comms workflows
June 18th, 2024 -
Let’s face it, AI is everywhere: Google, Outlook, Mailchimp, Meta, LinkedIn, and now even IOS. Since AI integration is already underway, the best...
Best practice digital-marketing Public Sector email-marketing
A garden waste campaign that was anything but rubbish
May 9th, 2024 -
Whether your council is launching a paid-for garden waste service for the first time or wants to increase subscriber numbers, a well-planned and...
digital-marketing News Public Sector
Is it time to jump on the WhatsApp Channel bandwagon?
March 25th, 2024 - Dan Hare
Or should we remember Meta’s previous form? WhatsApp Channels, introduced in 2023 as part of the WhatsApp app, offer a way for users to receive...
Reactions in Microsoft Outlook
August 4th, 2023 - Harry Thomas
Since October 2022, Outlook users have been able to react to email messages. Since its release this feature has been gaining popularity amongst...
email-marketing digital-marketing
The ABC of CTAs
December 22nd, 2022 - Sadie Burgess
The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...
New GDPR guidance from ICO
January 14th, 2020 - Sadie Burgess
The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.And to quote the...
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