Blog
Writing effective alt text
March 7th, 2023 - Sadie Burgess
Inconsistent use of alt text, or misunderstanding of what is required, is one of the most common problems we find when reviewing our customers’...
Using video in your email marketing campaigns
July 26th, 2022 - Sadie Burgess
Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...
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email-marketing Best practice Resources
Email pre-flight checklist
March 12th, 2020 - Sadie Burgess
We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...
Maintaining your email marketing database
February 22nd, 2019 - Dan Hare
Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...
When reputation is everything...
July 11th, 2018 - Sadie Burgess
An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component...
Deliverability 101
January 23rd, 2018 - Sadie Burgess
Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine...
Email A/B Testing Best Practices
July 1st, 2017 - Harry Thomas
A/B testing, also known as split testing, is a method of comparing two versions of an email (A and B) to see which one performs better. The A/B...
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