Blog
Best practice email-marketing Automation
Black Friday lessons for B2B marketing
November 5th, 2020 - Dan Hare
Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...
Best practice email-marketing Resources
Email planning checklist
October 6th, 2020 - Sadie Burgess
This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign. Use this in...
webinar digital-marketing Best practice
How to intelligently generate leads from webinar attendees and virtual events
October 2nd, 2020 - Dan Hare
The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...
The e-shot webinar webinar - watch the video
October 1st, 2020 - Dan Hare
On 1st October we held our Webinar webinar. Webinars have become an essential part of the B2B marketing mix and 73% of marketers say they are the...
A picture paints a thousand words, but that's just half the story - Effective use of imagery in email
September 10th, 2020 - Sadie Burgess
An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...
digital-marketing Best practice email-marketing
If you build it... They will come
August 19th, 2020 - Sadie Burgess
Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...
email-marketing Best practice Resources
Webinar email checklist
August 16th, 2020 - Sadie Burgess
Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed, according...
Making accessibility accessible
August 3rd, 2020 - Sadie Burgess
From 23 September 2020, all public sector organisations have a legal duty to make sure websites meet accessibility requirements.The Minister for...
Ask the experts, episode 2 - July Webinar recording
July 12th, 2020 - Sadie Burgess
On 9th July we held our second Ask the Experts Q&A webinar. In this webinar recording, our two experts, Dan Hare from e-shot and Alex Hilditch...
digital-marketing Best practice
Marketing through the coronavirus and beyond
June 24th, 2020 - Sadie Burgess
Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...
Ask the experts, episode 1 - Webinar recording
May 21st, 2020 - Sadie Burgess
On 20th May we held our first Ask the Experts Q&A webinar. In this webinar recording, two experts, Dan Hare from e-shot and Alex Hilditch from...
10 Questions every email marketer has asked at least once…
May 19th, 2020 - Sadie Burgess
There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy the...
email-marketing Best practice Resources
Email pre-flight checklist
March 12th, 2020 - Sadie Burgess
We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...
Addressing all aspects of the sales funnel with email, with Tim Watson
June 21st, 2019 - Sadie Burgess
This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with broadcast and...
Maintaining your email marketing database
February 22nd, 2019 - Dan Hare
Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...
Date-driven campaigns cheat sheet
February 12th, 2019 - Dan Hare
It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple to...
Automated series cheat sheet
January 10th, 2019 - Dan Hare
If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...
Perfecting your preview text
January 8th, 2019 - Sadie Burgess
Do you use preview text in your email marketing campaigns?Your contacts will generally spend about 2 seconds deciding whether they open your email...
Perfecting personalisation
October 16th, 2018 - Sadie Burgess
Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie, author of...
Solutions
Email marketing healthcheck
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