We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new customer, blog subscriber, or newsletter subscriber receives in their inbox. When you send a welcome email you are making a first impression on behalf of your brand.
How to write a winning welcome series
First step – Key messages
Decide what you want to tell your new subscriber and work out how many mails it will take you to get your point across. So what should you include;
Step 2 – timing
Decide the number of mails that you plan to send and when you are going to send them. Are you going to stick to a particular time or day of the week or do you want them to appear more random? Do you want them to be frontloaded or last over a number of weeks? The answer to this will be dependent on your sales cycle.
Step 3 – create and set up the emails
Create your emails with a consistent brand feel and build your automation which is straightforward with the e-shot™ builder.
Step 4 – optimise
Your welcome series is an important part of your email strategy, so you need to make sure that you monitor your results and refine your series based on what you learn over time.
Top 10 things not to forget
By starting the conversation as soon as your prospects sign up you have the greatest chances of success. Welcome emails have higher engagement than other types of email marketing and typically received open rates of around 50% - why? Because they arrive at a crucial time, when your prospect is interested in your brand. You are on their mind and they are expecting to hear from you, so don’t disappoint them!
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.