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A blacklist from an email marketing perspective is a list of domains or IP addresses that have been associated with spam or more serious forms...

Introduction

When I set out to compose this piece, I thought to myself ‘The History of Email’, would be a pretty...

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B),...

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the...

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right...

 First a little whirlwind tour through some of tech history…

The first mobile phone call was made in 1973 (by Martin Cooper @...

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those...

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather...

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Every penny spent on marketing must be money well spent.

Email marketing is an efficient way to ensure that small businesses can reach out...

The average Briton will hold

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable...

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers...

It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

According to studies 

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...