Emoji Effect – Symbols in the subject line
February 20th, 2020 - Sadie Burgess
Emojis are here to stay. Whether you’re using the most popular emoji in the world (😂) or showing your Valentine some love, they’re ingrained in...
Are you using the right emojis? 😕
February 20th, 2020 - Sadie Burgess
In January the Unicode Consortium announced 117 new emojis for...
Welcome to the darkside
January 22nd, 2020 - Sadie Burgess
Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email...
How will 2020 design trends influence your email creative?
January 3rd, 2020 - Sadie Burgess
The world of design continues to evolve and graphic design, along with technological advancement, continue to have and influence on...
Digital marketing Email marketing
Building trust with your leads with an effective email nurture programme
December 10th, 2019 - Sadie Burgess
Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as...
Digital marketing Email marketing
Is your vision into next year 2020?
November 26th, 2019 - Sadie Burgess
It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...
Campaign optimisation on B**** F*****
November 22nd, 2019 - Dan Hare
One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to...
Email software with automatic zombie detection
October 30th, 2019 - Dan Hare
Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...
Deliverability Email marketing
Blacklisting - What it means and what to do about it
July 23rd, 2019 - Dan Hare
A blacklist from an email marketing perspective is a list of domains or IP addresses that have been associated with spam or more serious forms...
Email marketing Digital marketing
The Controversial History of Email
July 8th, 2019 -
Introduction
When I set out to compose this piece, I thought to myself ‘The History of Email’, would be a pretty...
Email marketing Deliverability
Whitelisting: How it works and why you should use it
June 25th, 2019 - Sophie Lambert-Smith
With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B),...
Addressing all aspects of the sales funnel with email, with Tim Watson
June 21st, 2019 - Sadie Burgess
This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the...
Which is the best image format for email?
June 14th, 2019 - Sadie Burgess
Images can be rendered in a plethora of file formats – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right...
Deliverability Email marketing
Rise of the machines
June 6th, 2019 - Dan Hare
We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world...
Email marketing Digital marketing
Google attempts to l'AMP Facebook
May 15th, 2019 - Sophie Lambert-Smith
First a little whirlwind tour through some of tech history…
The first mobile phone call was made in 1973 (by Martin Cooper @...
What is a GIF and why should you care
May 9th, 2019 - Sadie Burgess
We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those...
Joyful Animations in Outlook
May 1st, 2019 - Dan Hare
I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute rather...
Making “we miss you” hit the mark
April 18th, 2019 - Sadie Burgess
As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...
5 considerations when moving ESP
April 11th, 2019 - Sadie Burgess
You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...
Email marketing for small business
April 8th, 2019 - Sadie Burgess
Every penny spent on marketing must be money well spent.
Email marketing is an efficient way to ensure that small businesses can reach out...
