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Addressing all aspects of the sales funnel with email, with Tim Watson

Best practice Email marketing

Addressing all aspects of the sales funnel with email, with Tim Watson

June 21st, 2019 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the...

Which is the best image format for email?

Email marketing

Which is the best image format for email?

June 14th, 2019 - Sadie Burgess

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right...

Rise of the machines

Deliverability Email marketing

Rise of the machines

June 6th, 2019 - Dan Hare

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world...

Apple News but Google attempts to l'AMP Facebook

Email marketing Digital marketing

Apple News but Google attempts to l'AMP Facebook

May 15th, 2019 - Oliver Newton

 First a little whirlwind tour through some of tech history…

The first mobile phone call was made in 1973 (by Martin Cooper @...

What is a GIF and why should you care

Email marketing

What is a GIF and why should you care

May 9th, 2019 - Sadie Burgess

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those...

Joyful Animations in Outlook

Email marketing

Joyful Animations in Outlook

May 1st, 2019 - Dan Hare

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather...

Making “we miss you” hit the mark

Email marketing

Making “we miss you” hit the mark

April 18th, 2019 - Sadie Burgess

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

5 considerations when moving ESP

Best practice Email marketing

5 considerations when moving ESP

April 11th, 2019 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Email marketing for small business

Email marketing

Email marketing for small business

April 8th, 2019 - Sadie Burgess

Every penny spent on marketing must be money well spent.

Email marketing is an efficient way to ensure that small businesses can reach out...

Email automation buys recruiters more time and increased success

Automation Email marketing

Email automation buys recruiters more time and increased success

March 20th, 2019 - Sadie Burgess

The average Briton will hold

Fall in love with email again

Email marketing

Fall in love with email again

February 12th, 2019 - Sadie Burgess

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable...

Perfecting your preview text

Email marketing Best practice

Perfecting your preview text

January 8th, 2019 - Sadie Burgess

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Dealing with the email marketing Grinch

Email marketing

Dealing with the email marketing Grinch

December 13th, 2018 - Dan Hare

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers...

Black Friday: 6 lessons learned from 2017

Email marketing

Black Friday: 6 lessons learned from 2017

November 15th, 2018 - Sophie Lambert-Smith

It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

Perfecting personalisation

Best practice Email marketing

Perfecting personalisation

October 16th, 2018 - Sadie Burgess

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

Increase open rates with subject lines that stand out from the crowd

Email marketing

Increase open rates with subject lines that stand out from the crowd

October 1st, 2018 - Sophie Lambert-Smith

According to studies 

How to use dynamic content to boost engagement

Email marketing Best practice

How to use dynamic content to boost engagement

August 24th, 2018 - Sadie Burgess

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

Top 10 email marketing metrics - a refresher

Email marketing

Top 10 email marketing metrics - a refresher

August 21st, 2018 - Sadie Burgess

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Nail your newsletters with our 10 top tips

Email marketing

Nail your newsletters with our 10 top tips

August 17th, 2018 - Sadie Burgess

Email has three times the users as Facebook and...

5 top email marketing trends with Jenna Tiffany

Email marketing

5 top email marketing trends with Jenna Tiffany

August 7th, 2018 - Sadie Burgess

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to...

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