Blog

Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as...

It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...

One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to...

Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...

A blacklist from an email marketing perspective is a list of domains or IP addresses that have been associated with spam or more serious forms...

Introduction

When I set out to compose this piece, I thought to myself ‘The History of Email’, would be a pretty...

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B),...

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the...

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right...

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world...

 First a little whirlwind tour through some of tech history…

The first mobile phone call was made in 1973 (by Martin Cooper @...

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those...

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather...

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Every penny spent on marketing must be money well spent.

Email marketing is an efficient way to ensure that small businesses can reach out...

The average Briton will hold

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable...

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...