Blog

Is your vision into next year 2020?

Digital marketing Email marketing

Is your vision into next year 2020?

November 26th, 2019 - Sadie Burgess

It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...

Campaign optimisation on B**** F*****

Email marketing

Campaign optimisation on B**** F*****

November 22nd, 2019 - Dan Hare

One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to...

Email software with automatic zombie detection

Email marketing

Email software with automatic zombie detection

October 30th, 2019 - Dan Hare

Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...

Blacklisting - What it means and what to do about it

Deliverability Email marketing

Blacklisting - What it means and what to do about it

July 23rd, 2019 - Dan Hare

A blacklist from an email marketing perspective is a list of domains or IP addresses that have been associated with spam or more serious forms...

The Controversial History of Email

Email marketing Digital marketing

The Controversial History of Email

July 8th, 2019 -

Introduction

When I set out to compose this piece, I thought to myself ‘The History of Email’, would be a pretty...

Whitelisting: How it works and why you should use it

Email marketing Deliverability

Whitelisting: How it works and why you should use it

June 25th, 2019 - Sophie Lambert-Smith

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B),...

Addressing all aspects of the sales funnel with email, with Tim Watson

Best practice Email marketing

Addressing all aspects of the sales funnel with email, with Tim Watson

June 21st, 2019 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the...

Which is the best image format for email?

Email marketing

Which is the best image format for email?

June 14th, 2019 - Sadie Burgess

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right...

Rise of the machines

Deliverability Email marketing

Rise of the machines

June 6th, 2019 - Dan Hare

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world...

Google attempts to l'AMP Facebook

Email marketing Digital marketing

Google attempts to l'AMP Facebook

May 15th, 2019 - Sophie Lambert-Smith

 First a little whirlwind tour through some of tech history…

The first mobile phone call was made in 1973 (by Martin Cooper @...

What is a GIF and why should you care

Email marketing

What is a GIF and why should you care

May 9th, 2019 - Sadie Burgess

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those...

Joyful Animations in Outlook

Email marketing

Joyful Animations in Outlook

May 1st, 2019 - Dan Hare

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather...

Making “we miss you” hit the mark

Email marketing

Making “we miss you” hit the mark

April 18th, 2019 - Sadie Burgess

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

5 considerations when moving ESP

Best practice Email marketing

5 considerations when moving ESP

April 11th, 2019 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Email marketing for small business

Email marketing

Email marketing for small business

April 8th, 2019 - Sadie Burgess

Every penny spent on marketing must be money well spent.

Email marketing is an efficient way to ensure that small businesses can reach out...

Email automation buys recruiters more time and increased success

Automation Email marketing

Email automation buys recruiters more time and increased success

March 20th, 2019 - Sadie Burgess

The average Briton will hold

Fall in love with email again

Email marketing

Fall in love with email again

February 12th, 2019 - Sadie Burgess

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable...

Perfecting your preview text

Email marketing Best practice

Perfecting your preview text

January 8th, 2019 - Sadie Burgess

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Dealing with the email marketing Grinch

Email marketing

Dealing with the email marketing Grinch

December 13th, 2018 - Dan Hare

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers...

Black Friday: 6 lessons learned from 2017

Email marketing

Black Friday: 6 lessons learned from 2017

November 15th, 2018 - Sophie Lambert-Smith

It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

Solutions

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started