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Fall in love with email again

Email marketing

Fall in love with email again

February 12th, 2019 - Sadie Burgess

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable...

Perfecting your preview text

Email marketingBest practice

Perfecting your preview text

January 8th, 2019 - Sadie Burgess

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Dealing with the email marketing Grinch

Email marketing

Dealing with the email marketing Grinch

December 13th, 2018 - Dan Hare

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers...

Black Friday: 6 lessons learned from 2017

Email marketing

Black Friday: 6 lessons learned from 2017

November 15th, 2018 - Sophie Lambert-Smith

It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

Perfecting personalisation

Best practiceEmail marketing

Perfecting personalisation

October 16th, 2018 - Sadie Burgess

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

Increase open rates with subject lines that stand out from the crowd

Email marketing

Increase open rates with subject lines that stand out from the crowd

October 1st, 2018 - Sophie Lambert-Smith

According to studies 

How to use dynamic content to boost engagement

Email marketingBest practice

How to use dynamic content to boost engagement

August 24th, 2018 - Sadie Burgess

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

Top 10 email marketing metrics - a refresher

Email marketing

Top 10 email marketing metrics - a refresher

August 21st, 2018 - Sadie Burgess

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Nail your newsletters with our 10 top tips

Email marketing

Nail your newsletters with our 10 top tips

August 17th, 2018 - Sadie Burgess

Email has three times the users as Facebook and...

5 top email marketing trends with Jenna Tiffany

Email marketing

5 top email marketing trends with Jenna Tiffany

August 7th, 2018 - Sadie Burgess

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to...

The road to re-engagement

Email marketing

The road to re-engagement

July 31st, 2018 - Sadie Burgess

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to...

How to create email newsletters that convert

Email marketing

How to create email newsletters that convert

July 25th, 2018 - Sadie Burgess

An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience,...

When reputation is everything...

Email marketing

When reputation is everything...

July 11th, 2018 - Sadie Burgess

An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial...

Serve your best email marketing campaign with the help of Wimbledon

Email marketing

Serve your best email marketing campaign with the help of Wimbledon

July 10th, 2018 - Sophie Lambert-Smith

It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries...

Segmentation for success

Email marketing

Segmentation for success

July 3rd, 2018 - Sadie Burgess

We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

10 top tips for subject line success

Email marketing

10 top tips for subject line success

June 19th, 2018 - Sadie Burgess

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Why you need an email preference centre

Email marketing

Why you need an email preference centre

June 12th, 2018 - Sadie Burgess

Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

The wonderful world of welcome

Email marketing

The wonderful world of welcome

May 24th, 2018 - Sadie Burgess

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression...

Improve your email deliverability with these tried and tested tactics

Email marketing

Improve your email deliverability with these tried and tested tactics

April 19th, 2018 - Sadie Burgess

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the...

Understanding your brand health with NPS

Email marketingSurveys

Understanding your brand health with NPS

April 11th, 2018 - Sadie Burgess

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Solutions

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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