Email marketing Deliverability
Whitelisting: How it works and why you should use it
June 25th, 2019 - Sophie Lambert-Smith
With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B),...
Addressing all aspects of the sales funnel with email, with Tim Watson
June 21st, 2019 - Sadie Burgess
This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the...
Which is the best image format for email?
June 14th, 2019 - Sadie Burgess
Images can be rendered in a plethora of file formats – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right...
Deliverability Email marketing
Rise of the machines
June 6th, 2019 - Dan Hare
We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world...
Email marketing Digital marketing
Apple News but Google attempts to l'AMP Facebook
May 15th, 2019 - Oliver Newton
First a little whirlwind tour through some of tech history…
The first mobile phone call was made in 1973 (by Martin Cooper @...
What is a GIF and why should you care
May 9th, 2019 - Sadie Burgess
We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those...
Joyful Animations in Outlook
May 1st, 2019 - Dan Hare
I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute rather...
Making “we miss you” hit the mark
April 18th, 2019 - Sadie Burgess
As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...
5 considerations when moving ESP
April 11th, 2019 - Sadie Burgess
You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...
Email marketing for small business
April 8th, 2019 - Sadie Burgess
Every penny spent on marketing must be money well spent.
Email marketing is an efficient way to ensure that small businesses can reach out...
Email automation buys recruiters more time and increased success
March 20th, 2019 - Sadie Burgess
The average Briton will hold
Fall in love with email again
February 12th, 2019 - Sadie Burgess
It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable...
Perfecting your preview text
January 8th, 2019 - Sadie Burgess
Do you use preview text in your email marketing campaigns?
Your contacts will generally spend about 2 seconds deciding whether they open...
Dealing with the email marketing Grinch
December 13th, 2018 - Dan Hare
It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers...
Black Friday: 6 lessons learned from 2017
November 15th, 2018 - Sophie Lambert-Smith
It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...
Perfecting personalisation
October 16th, 2018 - Sadie Burgess
Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...
Increase open rates with subject lines that stand out from the crowd
October 1st, 2018 - Sophie Lambert-Smith
According to studies
How to use dynamic content to boost engagement
August 24th, 2018 - Sadie Burgess
Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...
Top 10 email marketing metrics - a refresher
August 21st, 2018 - Sadie Burgess
Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...
Nail your newsletters with our 10 top tips
August 17th, 2018 - Sadie Burgess
Email has three times the users as Facebook and...
