Best practice Email marketing Automation
Black Friday lessons for B2B marketing
November 5th, 2020 - Dan Hare
Is there room for Black Friday promotions in the world of B2B marketing?
If so, what lessons can we learn from the retail...
Email planning checklist
October 6th, 2020 - Sadie Burgess
This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign. Use this in...
Digital marketing Best practice Email marketing
If you build it... They will come
August 19th, 2020 - Sadie Burgess
Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I...
Webinar email checklist
August 16th, 2020 - Sadie Burgess
Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed,...
Expert advice for email marketers 'in these uncertain times'
May 27th, 2020 - Sadie Burgess
In our latest series of webinars we have invited email marketers to ask us anything. There have been a variety of questions from...
10 Questions every email marketer has asked at least once…
May 19th, 2020 - Sadie Burgess
There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy...
Digital marketing Email marketing
Crisis - A time of opportunity?
April 21st, 2020 - Dan Hare
Now is a time of tremendous opportunity! Tremendous opportunity to grow your business. Tremendous opportunity to win customers...
Email accessibility checklist
March 16th, 2020 - Sadie Burgess
For many businesses email accessibility is a significant concern. Use our simple list of checks to make sure that you have the basics right to...
Email pre-flight checklist
March 12th, 2020 - Sadie Burgess
We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...
Emoji Effect – Symbols in the subject line
February 20th, 2020 - Sadie Burgess
Emojis are here to stay. Whether you’re using the most popular emoji in the world (😂) or showing your Valentine some love, they’re ingrained in...
Are you using the right emojis? 😕
February 20th, 2020 - Sadie Burgess
In January the Unicode Consortium announced 117 new emojis for...
Welcome to the darkside
January 22nd, 2020 - Sadie Burgess
Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email...
How will 2020 design trends influence your email creative?
January 3rd, 2020 - Sadie Burgess
The world of design continues to evolve and graphic design, along with technological advancement, continue to have and influence on...
Digital marketing Email marketing
Building trust with your leads with an effective email nurture programme
December 10th, 2019 - Sadie Burgess
Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as...
Digital marketing Email marketing
Is your vision into next year 2020?
November 26th, 2019 - Sadie Burgess
It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...
Campaign optimisation on B**** F*****
November 22nd, 2019 - Dan Hare
One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to...
Email software with automatic zombie detection
October 30th, 2019 - Dan Hare
Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...
Deliverability Email marketing
Blacklisting - What it means and what to do about it
July 23rd, 2019 - Dan Hare
A blacklist from an email marketing perspective is a list of domains or IP addresses that have been associated with spam or more serious forms...
Email marketing Digital marketing
The Controversial History of Email
July 8th, 2019 -
Introduction
When I set out to compose this piece, I thought to myself ‘The History of Email’, would be a pretty...
Email marketing Deliverability
Whitelisting: How it works and why you should use it
June 25th, 2019 - Sophie Lambert-Smith
With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B),...
