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As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Every penny spent on marketing must be money well spent.

Email marketing is an efficient way to ensure that small businesses can reach out...

The average Briton will hold

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable...

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers...

It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

According to studies 

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Email has three times the users as Facebook and...

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to...

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to...

An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience,...

An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial...

It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries...

We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...