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Improve your email deliverability with these tried and tested tactics

Email marketing Deliverability

Improve your email deliverability with these tried and tested tactics

April 19th, 2018 - Sadie Burgess

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the story. Before you...

Understanding your brand health with NPS

Email marketing Surveys

Understanding your brand health with NPS

April 11th, 2018 - Sadie Burgess

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

The benefit of preference centres under GDPR

Data Protection Best practice Email marketing

The benefit of preference centres under GDPR

April 5th, 2018 - Sadie Burgess

Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...

Keep your eye on your KPIs

Email marketing

Keep your eye on your KPIs

March 22nd, 2018 - Sadie Burgess

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...

The email marketing checklist

Email marketing

The email marketing checklist

March 19th, 2018 - Sadie Burgess

As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Top 20 reasons why email is the answer

Email marketing Best practice

Top 20 reasons why email is the answer

March 16th, 2018 - Sadie Burgess

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you...

The ABC of AB Testing subject lines

Email marketing

The ABC of AB Testing subject lines

February 22nd, 2018 - Sadie Burgess

Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

Time to spring clean your data?

Email marketing

Time to spring clean your data?

February 18th, 2018 - Sadie Burgess

Research by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the...

Using Automation to build brand awareness

Email marketing

Using Automation to build brand awareness

February 15th, 2018 - Sadie Burgess

Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way to...

Hard Bounces vs soft bounces and what to do with them

Email marketing

Hard Bounces vs soft bounces and what to do with them

January 23rd, 2018 - Sadie Burgess

We’re going back to basics for this piece to define some terms that are key to understanding deliverability.What is the difference between a hard...

Subject line help to get you noticed this Christmas

Email marketing

Subject line help to get you noticed this Christmas

December 8th, 2017 - Sadie Burgess

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...

5 reasons email is your most valuable marketing tool this Christmas

Email marketing

5 reasons email is your most valuable marketing tool this Christmas

December 6th, 2017 - Sadie Burgess

The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most wonderful...

5 techniques to optimise your Black Friday email marketing

Email marketing

5 techniques to optimise your Black Friday email marketing

November 16th, 2017 - Sadie Burgess

As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is approaching!...

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

Email marketing

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

October 23rd, 2017 - Sadie Burgess

If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your...

7 tips to make social media and email marketing work together

Social media Email marketing

7 tips to make social media and email marketing work together

August 18th, 2017 - Sadie Burgess

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over...

5 benefits of email automation [Infographic]

Email marketing

5 benefits of email automation [Infographic]

August 17th, 2017 - Sadie Burgess

A glance over some of the many benefits your business could obtain by automating aspects of your email marketing. 

5 things email marketers need to do to prepare for Christmas

Email marketing

5 things email marketers need to do to prepare for Christmas

August 16th, 2017 - Sadie Burgess

Looking out the window, with the sun beaming down and a warm summer breeze, it could be hard to think about Christmas – it seems so far away…...

If I can't purchase data lists, how can I keep my prospect database going?

Email marketing

If I can't purchase data lists, how can I keep my prospect database going?

August 10th, 2017 - Sadie Burgess

Keeping your database clean and fresh, with new prospects and new opportunities for your sales team has always been on the marketeers radar – but...

7 tweaks to your subject lines that will improve open rates

Email marketing

7 tweaks to your subject lines that will improve open rates

July 20th, 2017 - Sadie Burgess

I have been having a few conversations recently with my clients about how they can boost their open rates and they have seen some great successes...

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Email marketing healthcheck

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