Blog
The email marketing checklist
March 19th, 2018 - Sadie Burgess
As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...
Top 20 reasons why email is the answer
March 16th, 2018 - Sadie Burgess
Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you...
The ABC of AB Testing subject lines
February 22nd, 2018 - Sadie Burgess
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...
Time to spring clean your data?
February 18th, 2018 - Sadie Burgess
Research by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the...
Using Automation to build brand awareness
February 15th, 2018 - Sadie Burgess
Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way to...
Hard Bounces vs soft bounces and what to do with them
January 23rd, 2018 - Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability.What is the difference between a hard...
7 tips to make social media and email marketing work together
August 18th, 2017 - Sadie Burgess
Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over...
Personalise your email marketing with dynamic content
July 6th, 2017 - Sadie Burgess
Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing...
3 reasons you should be using email automation
May 25th, 2017 -
“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your...
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Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.