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Top 20 reasons why email is the answer

Email marketing Best practice

Top 20 reasons why email is the answer

March 16th, 2018 - Sadie Burgess

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you...

How to select the right ESP for you with Jordie Van Rijn

Email marketing

How to select the right ESP for you with Jordie Van Rijn

February 26th, 2018 - Sadie Burgess

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We spoke...

The ABC of AB Testing subject lines

Email marketing

The ABC of AB Testing subject lines

February 22nd, 2018 - Sadie Burgess

Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

Time to spring clean your data?

Email marketing

Time to spring clean your data?

February 18th, 2018 - Sadie Burgess

Research by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the...

Using Automation to build brand awareness

Email marketing

Using Automation to build brand awareness

February 15th, 2018 - Sadie Burgess

Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way to...

Hard Bounces vs soft bounces and what to do with them

Email marketing

Hard Bounces vs soft bounces and what to do with them

January 23rd, 2018 - Sadie Burgess

We’re going back to basics for this piece to define some terms that are key to understanding deliverability.What is the difference between a hard...

Subject line help to get you noticed this Christmas

Email marketing

Subject line help to get you noticed this Christmas

December 8th, 2017 - Sadie Burgess

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...

5 reasons email is your most valuable marketing tool this Christmas

Email marketing

5 reasons email is your most valuable marketing tool this Christmas

December 6th, 2017 - Sadie Burgess

The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most wonderful...

5 techniques to optimise your Black Friday email marketing

Email marketing

5 techniques to optimise your Black Friday email marketing

November 16th, 2017 - Sadie Burgess

As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is approaching!...

Email waits for no one

Email marketing

Email waits for no one

November 8th, 2017 -

There’s no doubt that 2017 has seen some major developments in the ever-evolving world of email marketing. Ranging from game-changing alterations...

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

Email marketing

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

October 23rd, 2017 - Sadie Burgess

If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your...

7 tips to make social media and email marketing work together

Social media Email marketing

7 tips to make social media and email marketing work together

August 18th, 2017 - Sadie Burgess

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over...

5 benefits of email automation [Infographic]

Email marketing

5 benefits of email automation [Infographic]

August 17th, 2017 - Sadie Burgess

A glance over some of the many benefits your business could obtain by automating aspects of your email marketing. 

5 things email marketers need to do to prepare for Christmas

Email marketing

5 things email marketers need to do to prepare for Christmas

August 16th, 2017 - Sadie Burgess

Looking out the window, with the sun beaming down and a warm summer breeze, it could be hard to think about Christmas – it seems so far away…...

If I can't purchase data lists, how can I keep my prospect database going?

Email marketing

If I can't purchase data lists, how can I keep my prospect database going?

August 10th, 2017 - Sadie Burgess

Keeping your database clean and fresh, with new prospects and new opportunities for your sales team has always been on the marketeers radar – but...

7 tweaks to your subject lines that will improve open rates

Email marketing

7 tweaks to your subject lines that will improve open rates

July 20th, 2017 - Sadie Burgess

I have been having a few conversations recently with my clients about how they can boost their open rates and they have seen some great successes...

Personalise your email marketing with dynamic content

Email marketing

Personalise your email marketing with dynamic content

July 6th, 2017 - Sadie Burgess

Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing...

How the travel industry uses email in 2017

Email marketing

How the travel industry uses email in 2017

May 26th, 2017 - Sadie Burgess

With so many changes currently taking place in the digital marketing landscape, it can be difficult to keep up with every trend – discerning which...

3 reasons you should be using email automation

Email marketing Automation

3 reasons you should be using email automation

May 25th, 2017 -

“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your...

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Email marketing healthcheck

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