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Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right format for your mail? Which...

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those great...

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather terminally....

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable channels...

Do you use preview text in your email marketing campaigns?Your contacts will generally spend about 2 seconds deciding whether they open your email...

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie, author of...

According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email as Spam based solely...

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from your...

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Email has three times the users as Facebook and Twitter combined, and people spend about 13 working hours in their inboxes each week. So whether...

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to filter...

We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the story. Before you...

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...