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Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with broadcast and...

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right format for your mail? Which...

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those great...

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather terminally....

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

Every penny spent on marketing must be money well spent.Email marketing is an efficient way to ensure that small businesses can reach out to their...

The average Briton will hold 6 jobs in their working life, so the concept of a job for life is well and truly a thing of the past. The recruitment...

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable channels...

Do you use preview text in your email marketing campaigns?Your contacts will generally spend about 2 seconds deciding whether they open your email...

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers contend...

It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie, author of...

According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email as Spam based solely...

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from your...

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Email has three times the users as Facebook and Twitter combined, and people spend about 13 working hours in their inboxes each week. So whether...

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to maximise the...

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to filter...