Blog

Email planning checklist

Best practice Email marketing

Email planning checklist

October 6th, 2020 - Sadie Burgess

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

If you build it... They will come

Digital marketing Best practice Email marketing

If you build it... They will come

August 19th, 2020 - Sadie Burgess

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...

Webinar email checklist

Email marketing Best practice

Webinar email checklist

August 16th, 2020 - Sadie Burgess

Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed, according...

Expert advice for email marketers 'in these uncertain times'

Email marketing

Expert advice for email marketers 'in these uncertain times'

May 27th, 2020 - Sadie Burgess

In our latest series of webinars we have invited email marketers to ask us anything.  There have been a variety of questions from experienced...

10 Questions every email marketer has asked at least once…

Best practice Email marketing

10 Questions every email marketer has asked at least once…

May 19th, 2020 - Sadie Burgess

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy the...

Crisis - A time of opportunity?

Digital marketing Email marketing

Crisis - A time of opportunity?

April 21st, 2020 - Dan Hare

Now is a time of tremendous opportunity! Tremendous opportunity to grow your business. Tremendous opportunity to win customers who, even a few...

Email accessibility checklist

Design Email marketing

Email accessibility checklist

March 16th, 2020 - Sadie Burgess

For many businesses email accessibility is a significant concern. Use our simple list of checks to make sure that you have the basics right to...

Email pre-flight checklist

Email marketing Best practice

Email pre-flight checklist

March 12th, 2020 - Sadie Burgess

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Emoji Effect – Symbols in the subject line

Email marketing

Emoji Effect – Symbols in the subject line

February 20th, 2020 - Sadie Burgess

Emojis are here to stay. Whether you’re using the most popular emoji in the world (😂) or showing your Valentine some love, they’re ingrained in our...

Are you using the right emojis? 😕

Email marketing

Are you using the right emojis? 😕

February 20th, 2020 - Sadie Burgess

In January the Unicode Consortium announced 117 new emojis for 2020. Chances are you have used an emoji or two in you communications 😊, but perhaps...

Blocklisting - What it means and what to do about it

Deliverability Email marketing

Blocklisting - What it means and what to do about it

January 31st, 2020 - Dan Hare

A blocklist (previously known as blacklist - see https://www.ncsc.gov.uk/blog-post/terminology-its-not-black-and-white) from an email marketing...

How will 2020 design trends influence your email creative?

Email marketing

How will 2020 design trends influence your email creative?

January 3rd, 2020 - Sadie Burgess

The world of design continues to evolve and graphic design, along with technological advancement, continue to have and influence on email...

Building trust with your leads with an effective email nurture programme

Digital marketing Email marketing

Building trust with your leads with an effective email nurture programme

December 10th, 2019 - Sadie Burgess

Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as at...

Is your vision into next year 2020?

Digital marketing Email marketing

Is your vision into next year 2020?

November 26th, 2019 - Sadie Burgess

It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...

Campaign optimisation on B**** F*****

Email marketing

Campaign optimisation on B**** F*****

November 22nd, 2019 - Dan Hare

One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to get...

Email software with automatic zombie detection

Email marketing

Email software with automatic zombie detection

October 30th, 2019 - Dan Hare

Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...

Addressing all aspects of the sales funnel with email, with Tim Watson

Best practice Email marketing

Addressing all aspects of the sales funnel with email, with Tim Watson

June 21st, 2019 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with broadcast and...

Which is the best image format for email?

Email marketing

Which is the best image format for email?

June 14th, 2019 - Sadie Burgess

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right format for your mail? Which...

Rise of the machines - A definitive guide to bots

Deliverability Email marketing

Rise of the machines - A definitive guide to bots

June 6th, 2019 - Dan Hare

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...

What is a GIF and why should you care

Email marketing

What is a GIF and why should you care

May 9th, 2019 - Sadie Burgess

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those great...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started