Blog

Using email to recruit foster carer families

email-marketing Public Sector Resources

Using email to recruit foster carer families

May 16th, 2024 - Sadie Burgess

The decision-making process for someone considering becoming a foster carer can be anywhere from 3 months to 3 years. Throughout this time email...

A garden waste campaign that was anything but rubbish

Best practice digital-marketing Public Sector email-marketing

A garden waste campaign that was anything but rubbish

May 9th, 2024 - Sadie Burgess

Whether your council is launching a paid-for garden waste service for the first time or wants to increase subscriber numbers, a well-planned and...

AI in email marketing

email-marketing

AI in email marketing

March 19th, 2024 - Jakub Gacon

While AI brings the potential of endless and sometimes game-changing possibilities to email marketing, it also comes with some risks and should be...

Automating a great first impression

email-marketing Best practice Automation

Automating a great first impression

October 26th, 2023 - Harry Thomas

In the world of digital communication, first impressions matter just as much as they do in face-to-face interactions. When someone signs up to your...

Designing forms for gender diversity and inclusion

knowledge-hub email-marketing

Designing forms for gender diversity and inclusion

February 20th, 2023 - Sadie Burgess

We understand how asking about someone's gender on a form can be a sensitive and controversial issue. Gender is a personal characteristic, and...

Adapting to the Future: Preparing for 2023

email-marketing

Adapting to the Future: Preparing for 2023

January 11th, 2023 - Sadie Burgess

Staying up-to-date on marketing trends wasn't just a challenge in 2022. 14% of marketers believe keeping up with the latest marketing trends...

Email design trends 2023

Design email-marketing

Email design trends 2023

January 4th, 2023 - Sadie Burgess

2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page,...

The ABC of CTAs

email-marketing digital-marketing

The ABC of CTAs

December 22nd, 2022 - Sadie Burgess

The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

New email library for national campaign toolkits

Public Sector News email-marketing

New email library for national campaign toolkits

November 30th, 2022 - Sadie Burgess

On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members.  Have you noticed that in many of the national...

Building successful behavioural change campaigns

Public Sector email-marketing

Building successful behavioural change campaigns

October 18th, 2022 - Sadie Burgess

Many government communications seek to change behaviours in order to implement government policy or improve society.The objective of most behaviour...

Using video in your email marketing campaigns

Best practice email-marketing

Using video in your email marketing campaigns

July 26th, 2022 - Sadie Burgess

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

Are you thinking mobile first?

email-marketing

Are you thinking mobile first?

July 19th, 2022 - Harry Thomas

As marketers the term ‘Mobile first’ is often thrown around. Mobile first, put simply refers to the process of designing an online experience for...

How to select the right ESP for you with Jordie Van Rijn

email-marketing

How to select the right ESP for you with Jordie Van Rijn

May 12th, 2022 - Sadie Burgess

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We spoke...

Allowlisting: How it works and why you should encourage it

email-marketing Deliverability

Allowlisting: How it works and why you should encourage it

February 28th, 2022 - Sadie Burgess

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...

5 considerations when moving ESP

Best practice email-marketing

5 considerations when moving ESP

February 3rd, 2022 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability, more accessible...

Email engagement is on the up – 7 more trends for 2022

email-marketing

Email engagement is on the up – 7 more trends for 2022

January 14th, 2022 - Sadie Burgess

The last few years have changed us all. The way many of us work, now in virtual and hybrid environments. The impact of the digital world permeated...

5 design trends to inspire your email comms (2022 edition)

Design email-marketing

5 design trends to inspire your email comms (2022 edition)

January 10th, 2022 - Sadie Burgess

Each year, we look to design trends to engage and inspire us, to provoke thoughts on new ways to communicate. New ways to get our message across...

The impact of IOS15

Best practice email-marketing News

The impact of IOS15

December 14th, 2021 - Sadie Burgess

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

The wonderful world of welcome

email-marketing

The wonderful world of welcome

November 24th, 2021 - Sadie Burgess

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new...

Dark mode optimisation checklist

email-marketing Best practice Resources

Dark mode optimisation checklist

November 10th, 2021 - Sadie Burgess

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started