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Using video in your email marketing campaigns

Best practice Email marketing

Using video in your email marketing campaigns

July 26th, 2022 - Sadie Burgess

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

Are you thinking mobile first?

Email marketing

Are you thinking mobile first?

July 19th, 2022 - Desjambra Kessler

As marketers the term ‘Mobile first’ is often thrown around. Mobile first, put simply refers to the process of designing an online experience for...

How to select the right ESP for you with Jordie Van Rijn

Email marketing

How to select the right ESP for you with Jordie Van Rijn

May 12th, 2022 - Sadie Burgess

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We spoke...

Allowlisting: How it works and why you should encourage it

Email marketing Deliverability

Allowlisting: How it works and why you should encourage it

February 28th, 2022 - Sadie Burgess

With the sending of marketing emails on mass being a regular occurrence, and in many cases unsolicited (based on Legitimate Interest in B2B), many...

5 considerations when moving ESP

Best practice Email marketing

5 considerations when moving ESP

February 3rd, 2022 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Email engagement is on the up – 7 more trends for 2022

Email marketing

Email engagement is on the up – 7 more trends for 2022

January 14th, 2022 - Sadie Burgess

The last few years have changed us all. The way many of us work, now in virtual and hybrid environments. The impact of the digital world permeated...

The impact of IOS15

Best practice Email marketing News

The impact of IOS15

December 14th, 2021 - Sadie Burgess

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

The wonderful world of welcome

Email marketing

The wonderful world of welcome

November 24th, 2021 - Sadie Burgess

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new...

Dark mode optimisation checklist

Email marketing Best practice

Dark mode optimisation checklist

November 10th, 2021 - Sadie Burgess

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

Embrace the darkness

Email marketing Design

Embrace the darkness

October 11th, 2021 - Sadie Burgess

Dark Mode is taking over the inbox— the 2021 litmus report proports that the number of Apple users now embracing dark mode to view email is...

Marketing is not at your service: What we can learn from the ICO's Amex ruling

Best practice Email marketing News Data Protection

Marketing is not at your service: What we can learn from the ICO's Amex ruling

June 15th, 2021 - Sadie Burgess

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  This case is an interesting...

Escape from Junk

Email marketing Deliverability Knowledge hub Best practice

Escape from Junk

June 15th, 2021 - Dan Hare

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

Apple announces the end of email open tracking

News Email marketing Data Protection

Apple announces the end of email open tracking

June 9th, 2021 - Dan Hare

At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...

Yahoo! Mail Gamble

Email marketing News

Yahoo! Mail Gamble

June 9th, 2021 - Dan Hare

Yahoo! and AOL have been sold again by Verizon Media to Apollo Global Management; owners of The Venetian resort in Las Vegas. The private equity...

Using Menus to make your contacts hungry for more

Design Email marketing

Using Menus to make your contacts hungry for more

March 15th, 2021 - Sadie Burgess

There has long been debate on whether the inclusion of a menu within email is a good idea or not – and as with all things email it seems – the...

Back to Basics: Social Media buttons in your email

Design Email marketing

Back to Basics: Social Media buttons in your email

March 9th, 2021 - Sadie Burgess

Datareportal reports that there are 4.2 billion social media users around the world at the start of 2021, equating to more than 53% of the total...

Watch now: Smart Editor Overview

News Email marketing

Watch now: Smart Editor Overview

February 3rd, 2021 - Sadie Burgess

Take a look at the new email marketing capabilities of the e-shot Smart Editor. Create email designs that are responsive, accessible and interactive.

Black Friday lessons for B2B marketing

Best practice Email marketing Automation

Black Friday lessons for B2B marketing

November 5th, 2020 - Dan Hare

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...

Email planning checklist

Best practice Email marketing

Email planning checklist

October 6th, 2020 - Sadie Burgess

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

If you build it... They will come

Digital marketing Best practice Email marketing

If you build it... They will come

August 19th, 2020 - Sadie Burgess

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...

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