Blog
2025 inspiration: Email design
January 2nd, 2025 -
While subject lines and content remain crucial, the design of your emails plays a pivotal role in capturing attention and driving engagement among...
Best use of email for 2025
December 10th, 2024 - Harry Thomas
It was our second year judging the category of “Best use of email” at the UnAwards this year and we were delighted that along with 2024 being a...
Email goes EAST
November 29th, 2024 - Harry Thomas
The Role of Email in Driving Behavioural Change: Harnessing the EAST Framework for Impactful CampaignsIn the world of behavioural change, public...
Email Library Public Sector Template showcase
Email Library Campaign: Get Vaccinated. Get Winter Strong.
October 23rd, 2024 - Harry Thomas
This campaign encourages audiences to get the vaccinations they’re eligible for, so they’re better able to defend themselves against viruses this...
Back from the future of local government communications
October 17th, 2024 -
Pictured from left to right: Andy Allsopp from Essex County Council, Lisa Nandy, Secretary of State for Culture, Media and Sport, Danni Clayton...
Best practice Automation Public Sector
Nudging toward Healthier Choices
October 4th, 2024 - Harry Thomas
In the world of public health communications, influencing behaviour is critical for successful campaigns. Whether you're encouraging healthier...
Email Library Public Sector Template showcase
Email Library Campaign: Fire Kills
October 4th, 2024 - Harry Thomas
It only takes a small accident for a fire to start in your home. Test your smoke alarms monthly. Find out more fire safety tips here....
Ways effective email comms can help reduce winter pressures on NHS
September 26th, 2024 - Harry Thomas
In the winter months, many health conditions such as respiratory diseases e.g. asthma, can be caused or worsened by cold weather. This combined...
Working in partnership with LocalGov Drupal
September 2nd, 2024 -
Announcing partnership with LocalGov DrupalLocalGov Drupal is the publishing platform created by councils, for councils, which is actively working...
Are you a CommsHERO?
August 15th, 2024 -
commsHERO is a community for marketing professionals at all levels to learn, share best practice, inspire, connect, and collaborate with each...
Email Library Public Sector Template showcase
Email Library Campaign: Donate blood
July 11th, 2024 - Harry Thomas
Get involved with the Giving Type campaign by downloading, sharing and using our email materials.Email preview 1Email preview 2 Email preview 3If...
Introducing AI into Local Authority comms workflows
June 18th, 2024 -
Let’s face it, AI is everywhere: Google, Outlook, Mailchimp, Meta, LinkedIn, and now even IOS. Since AI integration is already underway, the best...
email-marketing Public Sector Resources
Using email to recruit foster carer families
May 16th, 2024 -
The decision-making process for someone considering becoming a foster carer can be anywhere from 3 months to 3 years. Throughout this time email...
Best practice Public Sector email-marketing
A garden waste campaign that was anything but rubbish
May 9th, 2024 -
Whether your council is launching a paid-for garden waste service for the first time or wants to increase subscriber numbers, a well-planned and...
Email Library Public Sector Template showcase
Email Library Campaign: #NoMindLeftBehind
May 1st, 2024 - Harry Thomas
For Mental Health Awareness Week 2024, Mind launched #NoMindLeftBehind. A campaign to raise awareness and vital funds for a future where everyone...
Email Library Public Sector Template showcase
Email Library Campaign: Gamble Aware
April 23rd, 2024 - Harry Thomas
GambleAware is the leading charity working to keep people safe from gambling harms. We offer free, confidential advice, tools and support for...
Email Library Public Sector Template showcase
Email Library Campaign: Float to Live
April 19th, 2024 - Harry Thomas
A campaign to help the RNLI to teach people such a valuable skill. Float to Live.Email preview 1Email preview 2 Email preview 3If you are an e-shot...
Email Library Public Sector Template showcase
Email Library Campaign: Help Us Help You
April 3rd, 2024 - Harry Thomas
A campaign to increase knowledge of the symptoms of a heart attack and a stroke and encourage anyone experiencing them to dial 999...
Is it time to jump on the WhatsApp Channel bandwagon?
March 25th, 2024 - Dan Hare
Or should we remember Meta’s previous form? WhatsApp Channels, introduced in 2023 as part of the WhatsApp app, offer a way for users to receive...
Email Library Public Sector Template showcase
Email Library Campaign: Child immunisation
March 20th, 2024 - Harry Thomas
In order to address falling rates, and ensure children are best protected against preventable diseases, the UKHSA and the NHS launched a national...
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