Blog
OASIS campaign planning: Start with the end in mind
November 28th, 2023 -
In the ever-evolving landscape of local government communications, the need for strategic and effective campaign planning has never been more...
The power of data story telling
November 28th, 2023 -
Data underpins our digital world and lives. However, finding insights is just the first step in driving change. The real value comes when people...
Email Library Public Sector Template showcase
Email Library Campaign: THINK! ‘Travel Like You Know Them’
September 1st, 2023 - Harry Thomas
A government campaign to improve road safety by reminding people to ‘Travel Like You Know Them’ to help keep everyone safe on the road has been...
Email Library Public Sector Template showcase
Email Library Campaign: Measles and MMR
August 31st, 2023 - Harry Thomas
UKHSA modelling suggests that, unless MMR vaccination rates improve, London could see a measles outbreak with tens of thousands of cases.You can...
Public Sector Best practice News
Link in Bio Apps: The Missing Piece of Your Email Marketing Strategy
May 26th, 2023 - Jakub Gacon
Social Media is a powerful tool to reach an audience of thousands, however it lacks in many areas in which email is key. Obtaining a following is...
Using digital comms to improve waste and recycling services
March 31st, 2023 - Sadie Burgess
Waste and recycling teams are collaborating closely with communications teams to create campaigns that inform, educate and engage citizens in...
Cookies and Challenges: An interview with Joanne Sweeney
December 8th, 2022 - Sadie Burgess
Cookies and Challenges with Joanne SweeneyThis week I was delighted to talk to the multi-award-winning Joanne Sweeney, Chief Executive of the...
Public Sector News email-marketing
New email library for national campaign toolkits
November 30th, 2022 - Sadie Burgess
On 30th November at #CommsAcad 2022, LGcomms and e-shot launched a new resource for LGcomms members. Have you noticed that in many of the national...
Building successful behavioural change campaigns
October 18th, 2022 - Sadie Burgess
Many government communications seek to change behaviours in order to implement government policy or improve society.The objective of most behaviour...
Cyber-attack learnings for Local Government
March 3rd, 2022 - Sadie Burgess
In January the Government announced that local authorities will receive £37.8m to boost their cyber resilience.The funding has been announced as...
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