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Not all heroes wear capes – reflections on the UnAwards Masterclass 2026

Public Sector Event

Not all heroes wear capes – reflections on the UnAwards Masterclass 2026

April 28th, 2026 - Stephanie Richardson

Public sector comms can often get a bad rap… think potholes and bin collections! Yet comms teams are challenged every day to ensure they are...

Forfront & e-shot achieve second consecutive Tech200 listing

News Public Sector e-shot-team

Forfront & e-shot achieve second consecutive Tech200 listing

February 17th, 2026 - Harry Thomas

Forfront and e-shot have once again been named in the Tech200, marking our second consecutive year in the prestigious list of the UK’s...

5 ways email can be used to promote local elections

Public Sector

5 ways email can be used to promote local elections

February 16th, 2026 - Harry Thomas

Local elections suffer without direct contact. During campaigns, crucial information doesn’t reach the right people, confusion grows, and turnout...

Public sector email benchmarks for 2026

Public Sector Resources

Public sector email benchmarks for 2026

January 5th, 2026 - Harry Thomas

What the data from 300 million public sector emails sent last year shows us (and what it doesn’t) This report summarises the 2025 performance over...

How Local Authorities use storytelling and email to drive real-world change

Public Sector

How Local Authorities use storytelling and email to drive real-world change

November 4th, 2025 - Harry Thomas

In the ever-crowded world of public sector communications, facts alone aren’t enough to capture attention—especially when you’re competing with the...

Cybersecurity considerations for government communications teams

Public Sector Data Protection

Cybersecurity considerations for government communications teams

October 21st, 2025 - Sadie Burgess

In an age where digital communications are central to citizen engagement, government communications teams face increasing scrutiny, not just over...

Supporting more complex recruitment processes

Template showcase Public Sector Automation

Supporting more complex recruitment processes

October 9th, 2025 -

Firefighting isn’t a typical job, so the application process isn’t typical either. It’s not about writing a CV or filling in forms.There are...

How FirePRO changed my view on email forever 

Public Sector

How FirePRO changed my view on email forever 

September 14th, 2025 -

Autumn 2014.11 years ago. Yes, really.Taylor Swift had just released the 1989 album that was about to launch her into galactic mega-stardom....

Building trust with residents through multichannel communication

Public Sector

Building trust with residents through multichannel communication

September 4th, 2025 - Harry Thomas

In an age of instant news, social media saturation, and growing public scepticism, trust is the most valuable currency a local authority can hold....

The European Accessibility Act: What You Need to Know 

Accessibility Public Sector

The European Accessibility Act: What You Need to Know 

July 18th, 2025 - Harry Thomas

If you're a communications professional working in or with a UK local authority, you might think the European Accessibility Act (EAA) has...

5 Practical steps to build your email newsletter audience

Best practice Public Sector

5 Practical steps to build your email newsletter audience

July 15th, 2025 - Harry Thomas

If you're responsible for communications in a local authority or other public sector organisation, you already know that email newsletters are...

The media estate - Why build an owned audience

Public Sector Best practice

The media estate - Why build an owned audience

July 9th, 2025 - Harry Thomas

The media estate - Why build an owned audienceIn today’s digital-first world, public sector organisations must reach and engage diverse communities...

Using COM-B for email campaigns that drive behaviour change

Best practice Public Sector Automation

Using COM-B for email campaigns that drive behaviour change

July 2nd, 2025 -

Public sector communicators are often tasked with achieving big outcomes on tight budgets—whether that’s helping people stop smoking, increasing...

Pop-ups: From Passive Browsing to Purposeful Action

Public Sector Best practice

Pop-ups: From Passive Browsing to Purposeful Action

May 1st, 2025 - Jakub Gacon

Pop-ups have come a long way from their clickbait origins. When used with intention and purpose, they can play a vital role in helping public...

Email Library Campaign: Make a difference - Work for your local council

Email Library Public Sector Template showcase

Email Library Campaign: Make a difference - Work for your local council

February 24th, 2025 - Harry Thomas

A campaign to encourage people to work for their local councils. If you already work for a council or a partner organisation, you can take part in...

Does Apple think your newsletter is a promotion? Apple Mail iOS 18 changes

Deliverability Public Sector News Best practice

Does Apple think your newsletter is a promotion? Apple Mail iOS 18 changes

February 21st, 2025 - Harry Thomas

In the recent Apple Event, new details came to light about what to expect in iOS 18.  In this blog we will cover some of the key changes and how...

Email Library Campaign: Little Moments Together

Email Library Public Sector Template showcase

Email Library Campaign: Little Moments Together

February 10th, 2025 - Harry Thomas

The Department for Education and Department for Health and Social Care's Start for Life ‘Little Moments Together’ campaign aims to educate...

Email Library Campaign: Act FAST - Stroke

Email Library Public Sector Template showcase

Email Library Campaign: Act FAST - Stroke

January 20th, 2025 - Harry Thomas

This campaign increases knowledge of the signs of a stroke and encourages people to dial 999 immediately in response to any sign – even if it...

Guest blog: Are you ready for structural reform?

Public Sector

Guest blog: Are you ready for structural reform?

January 14th, 2025 -

For our first guest post of 2025 I am delighted to share this from Georgia Turner. A Chart. PR consultant with 25 years experience motivating,...

Maximising impact with limited resources in 2025

Public Sector

Maximising impact with limited resources in 2025

January 9th, 2025 -

Local authority communications teams are poised to navigate one of the most transformative years in decades. As the Government's white paper...

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