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Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed, according...

From 23 September 2020, all public sector organisations have a legal duty to make sure websites meet accessibility requirements.The Minister for...

The rapid rise in businesses adopting Microsoft 365 means that deliverability to Microsoft-controlled inboxes is just as important in B2B email...

On 9th July we held our second Ask the Experts Q&A webinar. In this webinar recording, our two experts, Dan Hare from e-shot and Alex Hilditch...

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...

Deliverability, measured by inbox placement, is key to a successful email marketing program. After all, subscribers cannot engage with emails they...

In our latest series of webinars we have invited email marketers to ask us anything.  There have been a variety of questions from experienced...

On 20th May we held our first Ask the Experts Q&A webinar. In this webinar recording, two experts, Dan Hare from e-shot and Alex Hilditch from...

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy the...

The famous quote from Procter & Gamble CEO A.G. Lafley, in the Wall Street Journal is worth considering in more depth in the current world...

These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog that...

Now is a time of tremendous opportunity! Tremendous opportunity to grow your business. Tremendous opportunity to win customers who, even a few...

In times of crisis, it is important that accurate information can be shared quickly and effectively. If you are a public sector organisation (e.g;...

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Emojis are here to stay. Whether you’re using the most popular emoji in the world (😂) or showing your Valentine some love, they’re ingrained in our...

In January the Unicode Consortium announced 117 new emojis for 2020. Chances are you have used an emoji or two in you communications 😊, but perhaps...

A blocklist (previously known as blacklist - see https://www.ncsc.gov.uk/blog-post/terminology-its-not-black-and-white) from an email marketing...

The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.And to quote the...

What Is the California Consumer Privacy Act (CCPA)?The California Consumer Privacy Act of 2018, also known as CCPA or AB-375, is the most...