Supporting more complex recruitment processes

Firefighting isn’t a typical job, so the application process isn’t typical either. It’s not about writing a CV or filling in forms.

There are different stages in the selection process, and the whole process can take anything from 4 to 12 months, and email can support potential recruits through this journey.

Firefighters come in all ages, shapes and sizes. While you do have to be physically fit, good technique can really help, and with a little pre-emptive comms potential recruits can be further ahead in their preparations or progress faster through the selection process.

This simple 4 step campaign introduces the recruitment stages in easy bite-size steps.

Take a look:

• Email 1 Thank you for registering email with next outreach event details

• Email 2 introducing the stages of the process

• Email 3 introducing the fitness tests with link to exercise to help you prepare

• Email 4 introducing strength tests with link to exercises to help you prepare

If you would like some hints and tips on how to make these emails your own with guidance on how to reflect your brand and create consistency through the suite of messages, take a look at our dedicated article.