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Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...

As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you...

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for SMS...

Are events a cornerstone in your marketing strategy? Do you want your events filled to capacity? When you hold events, do you wish you could...

Email automations are a powerful and efficient way to get more out of your marketing.Use automation to increase:salesretention andrecall of your...

Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of...

Research by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the...

Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way to...

We’re going back to basics for this piece to define some terms that are key to understanding deliverability.What is the difference between a hard...

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine...

There is no doubt that SMS marketing is a fast and effective way of communicating with your customers and prospects – just look back at some of our...

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over...

“Italian dressing with that” – the waiter remembers every time, leaving me feeling slightly special and with everything I could possibly want for...

Lurking at the base of every email sits the potential end to your email relationship with your contact – it is all so black and white – with one...

Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing...

A/B testing, also known as split testing, is a method of comparing two versions of an email (A and B) to see which one performs better. The A/B...

“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your...