Research by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the database, over the course of a year. The same research shows that large B2C databases degrade by 3.2% or 32.3% per year! Similar results were obtained by Sirius Decisions who found that between 10 and 25% of B2B databases contain critical errors.
Whilst some of these errors could be due to businesses relocating or closing, of people switching jobs or company, it could also be that with multiple people adding contact data duplications are also a real issue.
Email verification and email list cleaning has many benefits. Users who regularly use an email verifier or validation service experience lower bounce rates, increased conversion, increased email ROI, and more accurate campaign statistics.
3 benefits of a clean email list
So what do you do to make sure that you are communicating with the best list that you can and not wasting money on duplicates or missing people through malformed mailing details.
Email validation is a great first step on the road to a clean and healthy email list. With our validation service you can cleanse your list of invalid and malformed emails to ensure your list gives you the best possible chance to engage with your real audience.
List cleaning does not replace permission best practices, so it's important to use double opt-in and ensure you have permission to email your contacts.
Don’t forget, even if you are not going through a list validation service, that you need to ensure that your lists are cleansed of hard bounces as soon as you receive them.
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There are many technical elements to making sure your email marketing gets delivered, but the most important aspects of good deliverability relate to your data and your content. Learn about the five things you should be doing to keep your emails out of junk in our dedicated webinar.
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.