Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for SMS are also significant, but the powerful tool needs to be used carefully.
Here are our 9 Do’s and don’ts, little rules of thumb to keep your SMS marketing on the up and up…
Just because you have someone’s phone number doesn’t make texting the obvious choice. SMS isn’t just another channel.
Text messages are for time sensitive and important messages. If your message isn’t time critical why interrupt your recipient with an SMS when an email will do the job without the friction
Email and SMS working together can be a real powerhouse. Check out our dedicated post on this
Few things frustrate customers more than being able to easily opt-out of a service. Don’t take that chance with your SMS campaigns. Make it clear from the start and rather than getting more opt outs as a result you will actually gain brownie points for being clear and above board.
Respect the 160 character limit
Rather than sending the same message to everyone, you’re likely to get better results if you tailor the message to the individual as much as possible. If you can’t personalize it any other way, using their name certainly doesn’t hurt.
A text in the middle of the night is unlikely to get the positive reaction you are hoping for. Make sure any automated responses are sending in sociable hours.
Use a friendly, conversational tone and avoid being overly promotional.
Less is more.
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.