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email-marketing Best practice Resources
Email pre-flight checklist
March 12th, 2020 - Sadie Burgess
We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...
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Deliverability email-marketing
Blocklisting - What it means and what to do about it
January 31st, 2020 - Dan Hare
A blocklist (previously known as blacklist - see https://www.ncsc.gov.uk/blog-post/terminology-its-not-black-and-white) from an email marketing...
Which is the best image format for email?
June 14th, 2019 - Sadie Burgess
Images can be rendered in a plethora of file formats – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right format for your mail? Which...
Deliverability email-marketing
Rise of the machines - A definitive guide to bots
June 6th, 2019 - Dan Hare
We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...
Maintaining your email marketing database
February 22nd, 2019 - Dan Hare
Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...
When reputation is everything...
July 11th, 2018 - Sadie Burgess
An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component...
The ABC of AB Testing subject lines
February 22nd, 2018 - Sadie Burgess
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...
Hard Bounces vs soft bounces and what to do with them
January 23rd, 2018 - Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability.What is the difference between a hard...
Deliverability 101
January 23rd, 2018 - Sadie Burgess
Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine...
7 tips to make social media and email marketing work together
August 18th, 2017 - Sadie Burgess
Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over...
Personalise your email marketing with dynamic content
July 6th, 2017 - Sadie Burgess
Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing...
Email A/B Testing Best Practices
July 1st, 2017 - Harry Thomas
A/B testing, also known as split testing, is a method of comparing two versions of an email (A and B) to see which one performs better. The A/B...
3 reasons you should be using email automation
May 25th, 2017 -
“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your...
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