Blog

We all know how crucial it is to make your emails as effective as possible and to ensure they look good on all email clients, mobile and desktop,...

Collecting sign ups is a key aspect of email marketing. Forms, landing pages and preference centres make this possible as they allow for users to...

Or should we remember Meta’s previous form? WhatsApp Channels, introduced in 2023 as part of the WhatsApp app, offer a way for users to receive...

e-shot is a platform with endless possibilities, access to the platform is limited to only our customers, for those customers who are new to e-shot...

e-shot offers a state-of-the-art email editor, Smart editor is our prized jewel which enables stunning accessible emails to be made in seconds. ...

In order to address falling rates, and ensure children are best protected against preventable diseases, the UKHSA and the NHS launched a national...

While AI brings the potential of endless and sometimes game-changing possibilities to email marketing, it also comes with some risks and should be...

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple changes...

In line with Government and NCSC advice around cybersecurity, we are taking a proactive approach to safeguarding our solutions from the increased...

In the ever-evolving landscape of local government communications, the need for strategic and effective campaign planning has never been more...

Data underpins our digital world and lives. However, finding insights is just the first step in driving change. The real value comes when people...

In the world of digital communication, first impressions matter just as much as they do in face-to-face interactions. When someone signs up to your...

The carbon footprint of an email comes from the electricity that is used to power the devices on which it is written and read, the networks that...

Colours are like powerful messengers. They can show when it's time to do something, change how we feel, and even affect our bodies. Some...

In this digital age, where attention spans are shorter than ever, grabbing and maintaining the attention of your audience is crucial. One powerful...

Criminals may ask you to receive money into your bank account and transfer it into another account, keeping some of the cash for yourself. If you...

A government campaign to improve road safety by reminding people to ‘Travel Like You Know Them’ to help keep everyone safe on the road has been...

UKHSA modelling suggests that, unless MMR vaccination rates improve, London could see a measles outbreak with tens of thousands of cases.You can...

Since October 2022, Outlook users have been able to react to email messages. Since its release this feature has been gaining popularity amongst...

Social Media is a powerful tool to reach an audience of thousands, however it lacks in many areas in which email is key. Obtaining a following is...