Emojis are here to stay. Whether you’re using the most
popular emoji in the world (😂) or
showing your Valentine some love, they’re ingrained in our lives 😍 and of course have worked their way into our
Inboxes are crowded places with limited real estate and emojis are an easy and expressive way to stand out to subscribers. Even as a fully accepted part of modern language (don’t believe me read Are you using the right emoji?) emoji remain a good way to standout in the inbox as their use in email is not commonplace.
There are many conflicting studies out there, according to Litmus, emojis in subject lines can boost open rates by 10-15 percent, but we believe the subject line experts over at Phrasee have it figured out. In 60% of their tests, they found that emojis do help to drive open rates.
However, it does come with a caveat: As Phrasee says, “it is important to note that what emojis really do is amplify a subject line’s message. Incorporating an emoji will make a bad subject line worse, and a good subject line better.”
The conclusion: Emojis are language amplifiers. An emoji, in itself, won’t make or break a subject line. But what marketer wouldn’t appreciate an additional few percent of opens?
The most common use we see for emojis is as subject line accents. Emojis can grab a subscriber’s attention and help a subject line pop. When done right, emojis can help emphasise your brand’s message and convey a playful, light-hearted tone that will hopefully encourage engagement.
There are several ways that they can be implemented.
Before you start using emojis in your subject lines, ask yourself:
If you answered yes to the above questions, it could be a good time to start testing emojis in subject lines.
So if you’re thinking about using symbols in subject lines, take advantage of these five tips:
So if the 44th President of the United States could use emojis in his reports to reach out to millennials then what is stopping you?
If you are looking for more ways to enhance your engagement then join us for more than 50 tips and suggestions on our Email 2020 course.
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.